Connect with us
MARE BALTICUM Gaming & TECH Summit 2024

Andrey Nikishin Senior Cloud Product Manager at DiffusionData

DiffusionData Offers Free Trial of Diffusion Cloud





DiffusionData, the pioneer and leader in real-time data streaming, today announced that Diffusion Cloud is now available free on a no obligation one month’s trial, with no deployment costs. Diffusion Cloud is used by companies worldwide and simplifies and speeds data-driven, real-time application development, reduces operational costs, and economically delivers hyper-personalised data.

To support new sign ups, DiffusionData will make service engineers available if a trialist requires advice during the set-up process. To sign up for the free trial and to start using Diffusion Cloud today, click here.

Andrey Nikishin, Senior Cloud Product Manager at DiffusionData, said: “Anybody that signs up will gain access to a mature, fully managed service, free of charge for a month. Diffusion Cloud removes many of the obstacles developers face when using open source or in-house built solutions, most notably in terms of scalability and latency. Diffusion Cloud offers a predictability which is reassuring for companies that are streaming high volumes of real time business critical data.”

Scalability and Reducing CapEx and OpEx Costs


Operational costs are always a focus for companies. To reduce costs there is a need for a framework which can reduce operational complexity and cost, manage increased scale of real-time data delivery to meet market demands, and assure data access control and security. The key to success is deploying a framework, like Diffusion Cloud, that can easily and reliably scale up and down as required and also deliver data with optimal efficiency using data deltas and compression algorithms to reduce bandwidth usage.

Diffusion Cloud securely consumes data from any source then provides a flexible model to organize and hyper-personalise granular data. Its real-time event broker with intelligent queuing and patented delta-streaming protocol can save businesses 90% in bandwidth costs.

Connecting, Transforming and Delivering Real-time Data

Technology providers are looking to introduce solutions which reduce bandwidth and infrastructure requirements for customers to enable lower day-to-day operational costs, less system stress during peak events, and reduced support costs. However, many providers still use systems built on open source technology, which was good to get the framework up and running, but is now restrictive in terms of scalability and functionality. The reality is that legacy technologies are not smart and send too much data to too many people unnecessarily, which is inefficient and expensive. Peak events will frequently cause massive loads on infrastructure and increase bandwidth needs.

Streaming technologies need to be aware of data usage to minimise bandwidth requirements. In order to manage and transmit deltas or changes to data, the framework must have the capability to know what has been sent, when it was sent, and to whom it was sent. These features allow companies to enhance their applications and expand revenue opportunities.


Diffusion Cloud addresses the demanding needs of vendors where handling scale, performance, regulatory requirements, disparate geographies, and infrastructure efficiency, are vital to business success.


One of the key differentiators for many companies is to offer a personalised experience. There is a business need to anticipate customer desire based on their actions. Responding to customers in a personalised manner can move the goal posts away from churn and towards customer retention and increased engagement. When a customer engages with a site it is critical that they can easily choose options which address their specific requirements. To do this you need to be able to connect to a variety of data sources. In the past, this meant engaging in a drawn out, expensive data integration project. Today, companies can use a data framework to save time.

This is when solutions like Diffusion Cloud become a necessity. It is purpose-built to oversee the unique, real-time data ingestion, processing, and delivery challenges among data sources, applications, users, and devices for companies.

In summary, Diffusion Cloud will:

  • Seed development and shorten go-to-market time for new offerings
  • Control and secure event-data flowing to and from millions of online customers
  • Reduce development and ongoing operational costs; simplify deployment
  • Assure regulatory compliance for geographic expansion; and
  • Deliver personalised and enriched individual experiences.

Industry Recognition

Last year, Diffusion Cloud won the “Cloud Data Management Solution of the Year” award at the Computing Cloud Excellence Awards. It was also shortlisted for awards at the TradingTech Insight Awards – Europe, Data Management Insight Awards – Europe, CloudX Awards, EGR B2B Awards, Data Management Insight Awards – USA, EGR North America Awards, SBC Awards North America, and the Trading Tech Insight Awards – USA.


About DiffusionData
DiffusionData (formerly Push Technology) is a pioneer in the world of real time data distribution. The company provides infrastructure software to customers that use fast-moving data streams. The software is delivered as a cloud, on-premise or hybrid solution to companies worldwide, in sectors such as financial services, eGaming, retail, transportation, health, defence and digital media.

DiffusionData empowers organisations to connect, transform, and deliver data instantaneously, supporting informed decisions and driving business innovation in an ever-evolving digital landscape. Serving personalized low-latency data to millions presents a difficult scaling issue that DiffusionData can solve.

The DiffusionData team has the expertise that matters – merging business and technology insights to create world-class solutions. Learn more at


Amazon Web Services

DiffusionData Joins AWS Partner Network





DiffusionData, the pioneer and leader in real-time data streaming and messaging solutions, today announced that it is now a fully-fledged member of the AWS Partner Network (APN) – a global community of partners that leverages programs, expertise, and resources to build, market, and sell customer offerings. As an APN member, DiffusionData joins a global network of 100,000 partners from more than 150 countries working with AWS to provide innovative solutions, solve technical challenges, and deliver value to customers.

Earlier this year, DiffusionData launched Diffusion 6.9 on Amazon Web Services (AWS) Marketplace, the managed software catalogue that allows businesses to easily access, install and invoice software from trusted, independent vendors. By listing through the AWS Marketplace, organizations that use AWS can streamline the purchase and deployment of Diffusion, giving development teams a simplified way to deploy the framework into their environments.

Andrey Nikishin, Senior Cloud Product Manager at DiffusionData, said: “Our inclusion in the APN and its availability in AWS Marketplace means AWS customers can scale their platform exponentially at lower TCO. Installing a Diffusion Server from the AWS Marketplace is simple – set a couple of options, click a button, and the Diffusion Server will be up and running in the customer’s account. By hosting Diffusion on AWS, we improve the quality of customer experience, as well as provide an opportunity to save money on infrastructure.”

DiffusionData completed the comprehensive AWS Foundational Technical Review (FTR) to validate the enterprise readiness of its intelligent data framework. The FTR is administered by AWS and helps AWS Partners identify AWS Well-Architected best practices specific to their software or solution as established by the AWS Well-Architected Framework for aspects such as security, operational excellence, and sustainability.


DiffusionData’s framework is used by companies worldwide in sectors such as financial services, eGaming, retail, travel and transportation, health and digital media sectors. The framework is purpose-built to simplify and speed data-driven, real-time application development, reduce operational costs, and economically deliver hyper-personalised data. By offering integration with the flexibility and scalability of AWS and pay-as-you-go pricing, businesses can greatly reduce complexity and significantly accelerate their real-time data streaming strategies.

Nikishin concluded: “The deepening of our relationship with AWS recognizes the widespread adoption of their technology by our customers and our desire to make our solutions as accessible as possible. By completing the AWS Foundational Technical Review, we empower customers by opening the door to new services and solutions that accelerate their digital transformation strategies by gaining access to state of the art real-time data streaming technology.”

Diffusion is available here on the AWS Marketplace.

Continue Reading


Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania