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Peter Scudamore: What John Francome did has to be one of the greatest sporting gestures of all time

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Former eight-time Champion Jockey Peter Scudamore vocalises the meaning of Mark Boylan’s ‘A Song For Campbell’ on the latest episode of new podcast Disc Jockeys, produced by creative marketing agency Square in the Air.

The new weekly show sees host Chris Barnett chat to some of the biggest names in racing as they look back on the key moments in their careers through five carefully selected musical tracks, all in aid of the Injured Jockeys Fund.

Square in the Air will donate £250 per episode to the Injured Jockeys Fund on behalf of each guest and are encouraging listeners to also pledge support. Each show will also be available on Spotify.

Listen via Spotify: https://open.spotify.com/episode/2iQCJc7OpdX9ETe0BrT5ar?si=8e3a71b9858349c8
Donate via JustGiving: https://www.justgiving.com/page/sitadiscjockeys

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EPISODE 4: PETER SCUDAMORE

This episode brought back some memories for Peter Scudamore, including what was and still is a tough and saddening moment in his life, losing stable jockey and friend Campbell Gillies. Furthermore, how Mark Boylan’s “extraordinary” ‘A Song For Campbell’ has brought some sort of joy from such a dark point.

“If Cheltenham Festival was a song, it would be Mark Boylan, A Song for Campbell,” said Scudamore. “It was a song written about someone and something that happened in my life that I will never get over – young Campbell Gillies.

“He can’t have been much older than 18 when Mark wrote the song, and it’s such an extraordinary song. Although it is about this boy, this moment in time, it has key connotations to Cheltenham Festival and what the emotion of Cheltenham is. It’s what we admire in people, it’s the honesty and bravery that Campbell also possessed.

“It is such a superbly-written song, I don’t think Mark knew Campbell, but he must have spoken to a lot of people he mentions. It’s an emotional song and it reflects the bravery of the jockeys and horses, I love it.”

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Francome stopping riding to share record was a very poignant moment

Having ridden over 1,600 winners, including 13 Cheltenham Festival victories and having won the Champion Jockey title eight times, Scudamore revealed that the most poignant moment in his career was when becoming joint Champion Jockey for the first time when John Francome decided to stop riding to ensure they would finish level for the tally of wins.

“A very poignant moment is my career is when I was joint Champion Jockey in 1981/82 with John Francome. I broke my arm at Southwell which forced me to the sidelines in the closing stages of the season.

“John actually called my father and he expressed how, if he were to draw level with me on the tally of wins, then he was going to stop riding to share this title with me. I was 15 to 20 winners in front of him at the time and he had no reason to do what he did. It has to be considered one of the greatest sporting gestures of all time.

“He’s a great man and, funnily enough, he did say to me in years to come that he thought that was my one chance at Champion Jockey. He didn’t think I’d go on to win as many as I did!”

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Injured Jockeys Fund very close to my heart

With the release of each episode of Disc Jockeys, Square in the Air will donate £250 to the Injured Jockeys Fund and it’s a charity that Scudamore and his family are a big part of.

“I’m immensely proud to be a part of the Injured Jockeys Fund as it goes back in my family a long way. My father used to collect donations in a blanket at the cricket for the injured jockeys.

“Lord John Oaksey had a massive influence on the growth of the charity, he’s probably one of the greatest men ever in National Hunt racing. I had the privilege of sitting as a director of the Injured Jockeys fund. It’s a truly magnificent charity – it’s the best sporting charity with the things they do and the aid they give.”

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Low6 partners with Choctaw Casinos & Resorts to deliver new interactive game

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Low6, the leading gamification innovator, has announced its latest free-to-play partnership with Choctaw Casinos & Resorts by launching Choctaw T-Box, an interactive mobile game for the Invited Celebrity Classic held at Las Colinas Country Club in Irving, Texas, April 19 – 21.

Designed to engage with golf fans throughout the tournament, the unique second screen experience combines an innovative twist to a much-loved game with the thrill of prize draws.

“Choctaw Casinos & Resorts is committed to engaging and entertaining fans in innovative ways,” said Erica Kosemund, senior director of gaming brand and partnerships for Choctaw Casinos & Resorts. “The free-to-play Choctaw T-Box game will give fans an added level of interaction at the Invited Celebrity Classic. Low6 has a track record of delivering first-in-class engaging content and we found them to be a perfect fit for the environment we are looking to achieve.”

Players are issued a 25-squared T-Box card with each square randomised with a different event that may occur at the tournament e.g. “Mardy Fish scores 4 Birdies”. Should the event occur during play, the square is won and players can earn more entries into a Prize Draw with the more squares they win. A single line (5 squares in a row/column/diagonal) is worth 5 bonus entries, a T-shape (top row and centre column) is worth 25 bonus entries and a blackout (all 25 squares) is worth 50 bonus entries.

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Fans playing Choctaw T-Box will have a chance to win prizes at the end of each day. Prizes include a package valued at $750 that includes a two-night stay at Choctaw Casino & Resort – Durant, as well as $250 in resort credit. Players can also win $250 in free play. Players must be members of the Choctaw Rewards Club to claim prizes.

Jamie Mitchell, CEO of Low6, said: “We are incredibly excited with the launch of Choctaw T-Box at the Invited Celebrity Classic. It’s a classic game with a unique digital sporting spin that will entertain fans even more throughout the tournament. Our innovative white label product allows brands to successfully activate their sponsorships at sporting events and can be fully customised across any sport.”

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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Scientific Games Commemorates Official Ribbon-cutting for Advanced Instant Scratch Game Production Technology at Global Headquarters

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Scientific Games celebrated highly advanced new instant scratch game production technology with a ribbon cutting at the company’s metro Atlanta global headquarters. The new high-definition technology, which completes Scientific Games’ recent USD$65 million investment in instant game production technology at its facilities worldwide, is officially producing scratch games for the company’s global lottery customers. The technology provides the highest, level of game security, quality and innovation in the lottery industry.

“The most important benefit this advanced technology offers our lottery customers worldwide is Scientific Games’ ability to accelerate instant scratch game innovations to excite existing and future players and deliver games faster, ultimately to help lotteries generate monies for the causes they support,” said John Schulz, President, Americas and Global Instant Products for Scientific Games.

With Scientific Games’ instant products representing 70% of global retail sales, the company supplies 114 government-regulated lotteries worldwide with scratch games – a $123.9 billion consumer product that generates an estimated $32.1 billion in funding for lottery good cause programs annually (La Fleur’s 2024 World Lottery Almanac).

“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers. We are committed to continued investment to evolve scratch game play for responsible consumer entertainment experiences,” said Schulz. “As a trusted supplier to the world’s government lotteries, we understand our role to help ensure their instant game business remains strong and innovative while growing responsibly to fund vital good cause programs.”

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The new technology’s enhanced capabilities offer lotteries more flexibility to plan and quickly produce games featuring specialty finishes and unique playstyles, and with the same environmentally sound approach they expect from Scientific Games. The company uses recyclable paper, water-based inks and energy-efficient production processes as part of its environmental stewardship. This consciousness combined with the company’s industry-leading instant game experts allows Scientific Games to continually innovate new play experiences that entertain consumers.

“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world. They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics. Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry,” said Schulz.

Scientific Games is the largest creator, producer and manager of lottery instant games in the world. The company developed the first secure instant scratch game in 1974 and its game security has set the bar for the global lottery industry since, ensuring that no one ever knows where the winning tickets are located. Celebrating its 50th anniversary in 2023, Scientific Games has five instant game facilities on four continents.

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