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partnerships

Fairplay Exchange signs as new sponsor of Stephen Hendry’s Cue Tips

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Fairplay Exchange — the peer-to-peer cashless betting app — has partnered with one of the most iconic names in snooker by agreeing to sponsor a new challenge series on the Stephen Hendry’s Cue Tips YouTube channel.

Hendry is one of the most decorated snooker players of all time, with the Scotsman’s glittering career returning seven World Championship titles, 18 Triple Crown titles and 36 ranking titles in total, along with a staggering record of 471 weeks as world number one.

In each episode of the new series, Stephen will compete against a fellow player or figure from the worlds of snooker or other sports in a series of challenges to test their all-round skills and technique. The first episode of the new series features three-time world snooker champion Mark Williams; the epic snooker skills battle between the two greats can be seen here.

Since launching in April 2023, Fairplay Exchange has built a young, engaged, sports-focused audience who can set up real-money wagers on anything they want with their friends; the winnings are guaranteed to be paid in full and on time, saving players the trouble of chasing their peers for cash.

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Billy Gowing, Fairplay Exchange’s Co-founder and Managing Director, said: “We are delighted to have the opportunity to sponsor this exciting new format on the Stephen Hendry’s Cue Tips channel; hosted by one of the most legendary figures in the history of the sport.

“Snooker is one of our most popular sports for players to bet on, so this is a perfect fit for us. The Fairplay Exchange app allows people to bet on casual games of snooker just like the ones you see in Stephen Hendry’s Cue Tips, and we are very excited to make the most of the opportunities this partnership presents.”

Stephen Hendry said: “Up and down the country, players in snooker clubs love to have a friendly wager on games between friends, and Fairplay Exchange gives players a platform to do that without having to chase each other for cash.

“It’s fantastic to have Fairplay Exchange on board as a partner for the new Challenge series format, and we hope the audience love the series as much as we do.”

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech

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Playtech announced the launch of the new live game show, Super Mega Ultra, in collaboration with bet365. The game is now accessible to players in multiple territories, including the UK, Mexico and Ontario.

The live game show is crafted in-house and draws inspiration from one of bet365’s popular slots. It stands as a testament to the synergistic efforts between Playtech and bet365, aiming to provide players with an immersive live entertainment experience.

As wheel-based live game shows continue to gain popularity, bet365 has positioned itself at the forefront by offering a range of captivating options for players. The introduction of this innovative three-tier base game across two wheels further solidifies bet365’s reputation as a leading provider of premium, entertaining gaming experiences and high-quality, in-house gaming content.

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The game features three payout levels – Super, Mega, and Ultra – providing players with the chance to win significant rewards. Each round offers maximum multipliers (×300 for Super, ×500 for Mega, and ×2500 for Ultra). The game starts at the Super level, and with each “Level Up” spin result, players advance to the next payout level, either Mega or Ultra.

To add to the excitement, two bonus rounds – 7s Heaven and Slot Spins – have been incorporated to further enrich the player’s gaming experience.

bet365 spokesperson commented: “We’re thrilled to unveil this new game to our global community, marking a significant milestone for us. It is a valuable addition to our Live Casino portfolio, taking our in-house game production to new heights. With the introduction of the three-tier base live game spanning two wheels, we’re setting a new industry standard – a testament to our commitment to creating innovative, top-quality and engaging game experiences for our players. Playtech’s expertise and collaboration were instrumental in the development of this exciting new game show. The partnership between both companies continues to drive success, as we continue to work together to create groundbreaking gaming experiences for players around the world.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to collaborate with bet365 to launch their bespoke Live game show, Super Mega Ultra to their player base. It is fantastic to see one of our most trusted partners taking the opportunity to continuously build bespoke content and utilise the knowledge and experience that the Playtech Live team has to offer. The debut of the three-tier base live game across two wheels is a new industry standard and reflects our joint dedication to crafting innovative, high-quality, and captivating gaming experiences for players. We look forward to continuing our strong and successful partnership with this world-class operator.”

The post Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech appeared first on European Gaming Industry News.

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Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association

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The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

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A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

The post Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association appeared first on European Gaming Industry News.

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