Asia
NODWIN Gaming and BLAST Triumphantly Conclude ‘The Draft’ with ‘shox’- Led Marcos Gaming Clinching Inaugural Title
South Asia’s leading gaming and esports media company, NODWIN Gaming, in partnership with global esports entertainment company, BLAST celebrates the successful culmination of the region’s first legends-led Counter-Strike tournament, ‘The Draft’. After an electrifying Super Six LAN final phase and a riveting BO5 grand final encounter against KennyS’ True Rippers Esports, Marcos Gaming, under the leadership of Counter-Strike icon Richard ‘shox’ Papillon, clinched a heart-stopping 3-2 victory, securing their place as the inaugural champions of ‘The Draft’.
Held in Kuala Lumpur, Malaysia, and powered by energy drink partners Red Bull, the Super Six LAN final phase of ‘The Draft’ featured 6 of the best Counter-Strike teams from India and Pakistan, with India’s True Rippers Esports and Marcos Gaming emerging as the grand finalists. Richard ‘shox’ Papillon of team Liquid, G2, Team Vitality fame, boasting a remarkable career tally of over a dozen global CS tournaments including 1 Major led Marcos Gaming across the finish line. Shox was also named the tournament MVP with 302 kills, 187 deaths, and an impressive ADR of 103 across 5 Super Six LAN phase matches.
Speaking on the recently concluded tournament, Gautam Virk Co-Founder and CEO of NODWIN Gaming said, “We’re thrilled by the overwhelming success of ‘The Draft’ and the extraordinary display of Counter-Strike talent witnessed throughout the event. It’s been an exhilarating journey, witnessing the unwavering passion and dedication of gamers from the region. ‘The Draft’ embodies our unwavering commitment to not only elevate the esports ecosystem but also to nurture talent and cultivate a dynamic gaming community. The collaboration between NODWIN Gaming and BLAST has been a beacon of opportunity, providing emerging CS stars from the region with a platform to shine. Our heartiest congratulations to Marcos Gaming for their historic triumph as the inaugural champions of ‘The Draft’.
We extend our deepest gratitude to our esteemed partners at BLAST, the participating teams, esteemed legends, and everyone who contributed to making this event a resounding success. Additionally, our heartfelt appreciation goes out to our passionate community whose steadfast support fuels our drive for excellence. As we conclude this remarkable chapter, we look forward to continuing our mission of pushing the boundaries of esports and creating more platforms for players to realize their full potential.”
Faye Marlborough, Director of Brand at BLAST, said: “The inaugural ‘The Draft’ has been a huge success and just goes to show the ever-growing passion and talent currently available in the South East Asia esports region. The event highlights the need for more opportunities for these underserved gaming regions and ‘The Draft’ provided exactly that with Counter-Strike legends joining them on a global platform where we saw the very best from each region – the skill, passion and dedication on display was incredible.”
Speaking on ‘The Draft’, Counter Strike legend and MVP of the tournament, Richard ‘shox’ Papillon said, “CS isn’t as well known in this region as it is in Europe or North America but being here to lend a hand feels really good. Sharing the passion for the game is key because, without that spotlight, it’s tough for players to progress. I’m just glad to be part of that journey. Every kid deserves a shot at making their dreams come true, no matter where they’re from. And I’m looking forward to meeting some fans, I hope there are some fans in the teams here that we can meet and interact with. It’s not often they get the chance to meet us, so being in this smaller intimate setting gives us a chance to connect – different people, different cultures, and different countries. It’s what makes this whole experience so special.”
The tournament started with 64 teams each from India and Pakistan vying for a spot in the group stages to join the 4 invited teams in the India group stage and 1 invited team in the Pakistan group stage. From the group stages True Rippers Esports, Marcos Gaming, and Gods Reign represented India at the Super Six LAN phase while Pakistan was represented by Pak Boyz, Team Wah Wah, and Com Mid. Counter-Strike legends Adam ‘friberg’ Friberg, Ladislav ‘GuardiaN’ Kovacs, Richard ‘shox’ Papillon, Olof ‘olofmeister’ Gustafsson, Christopher ‘GeT_RiGhT’ Alesund, and Kenny ‘kennyS’ Schrub were drafted in to lead and mentor the teams, further elevating the tournament’s intensity and prestige.
‘The Draft’ stands as a testament to the joint commitment of NODWIN Gaming and BLAST to enable the Counter-Strike ecosystem in the region and provide a platform for emerging CS talents to showcase their esports prowess on the world stage while playing alongside some of the brightest and legendary names to have ever played the game.
The collaboration between South Asia’s leading esports and gaming media company NODWIN Gaming and global esports giant BLAST underscores a collective initiative to enhance and elevate the overall esports landscape within South Asia.
About BLAST
We’re on a mission to take esports to the next level of global entertainment. We excite and invite billions of fans to join the esports revolution. We create live and digital experiences – from tournaments that pack out major arenas around the world to great content that’s guaranteed to blow your socks off.
We work with some of the world’s best game publishers and brands to elevate their properties into amazing esports experiences – having delivered tournaments, content and shows in a variety of games, including: Counter-Strike, Rainbow Six Siege, DOTA 2, VALORANT, Apex Legends, FIFA 2022 and Fortnite.
BLAST Premier is a worldwide Counter-Strike tournament series where the best teams and biggest superstars fight it out for glory and a multi-million dollar prize pool. Famous for its unparalleled production quality and game changing fan-first moments. Attracting tens-of-thousands of fans to our crazy-big-adrenaline-pumped live events in big arenas from London and Copenhagen to Miami and Sao Paulo, with millions more watching at home on our broadcast tuning in from more than 154 territories and in 25 different languages.
About NODWIN Gaming
NODWIN Gaming, a material and independent subsidiary of Nazara Technologies Ltd. (BSE: NAZARA), holds a significant position in the global gaming and esports industry as a leader in emerging markets. NODWIN Gaming is valued at $349 million as of 2023. Since its inception in 2014 by Akshat Rathee and Gautam Virk, NODWIN has established a global presence in regions such as South Asia, Singapore, the Middle East, and Turkey. The company’s business centers around building and monetising gaming and esports IPs such as Leagues, Tournaments, Reality shows. It engages with professional esports athletes, teams and content creators. Notable investors include Nazara, KRAFTON Inc, Sony Group Corporation and JetSynthesys
A key focus for NODWIN Gaming is the expertise in the mobile gaming and esports sector, where it has established a dominant position worldwide. By catering to the youth demographic, NODWIN is expanding its Total Addressable Market (TAM) by becoming increasingly relevant in the rapidly evolving digital entertainment landscape. Their diverse range of intellectual properties that engages the youth spans esports, gaming, pop culture, music, and comedy. This strategic expansion and cultivation of new intellectual properties are crucial to NODWIN’s aim of maintaining a significant role in the global gaming esports arena.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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