partnerships
iGameMedia and Pragmatic Play join forces to deliver a fully supported Sportsbook Platform solution for live sports streaming
iGameMedia, the leading sports streaming platform with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with Pragmatic Play to deliver ultra-low latency sports streaming through its innovative ONEPlatform streaming solution.
iGameMedia, together with Pragmatic Play has launched a fully integrated streaming solution that allows its customers to access all sports streaming content available without requiring multiple integrations, significantly reducing integration timelines, change management, and empowering the inplay betting product commonly used today.
The iGame ONEPlatform has established integrations with all major content providers that expose all streaming content agreed by the sportsbook operator delivered as a unified content API.
Infront bettor | StatsPerform | IMG Arena | Genius Sports | SportRadar
iGameMedia’s integrated solution provides Sportsbooks and Platform providers with a content gateway to a vast and diverse world of sports content.
In addition, it presents a unique solution to the industry challenges of Mapping Live streaming with Event Data essential for the sportsbook product offering. For years customers and suppliers have been required to map IDs from different API sources, leading to multiple challenges and failures, resulting in the inability to offer a live game for the inplay product.
The iGame ONEMap product utilises a single API instance that exposes the respective IDs of all 3rd party vendors associated with the live event. AI and ML technology delivers a truly automated solution with an accuracy rating of 99.7% 1st time mapping achieved.
At its core, ONEMap’s proprietary AI model utilises advanced algorithms and powerful machine learning capabilities to establish precise connections between AV provider data and event creation data on the ONEPlatform.
Common challenges that exist in the industry include the non-standard approach to team name conventions that are exposed against a content API, whereby typical machine processing cannot identify if PSG or Paris Saint Germain is the same team, often leading to un-mapped events that require manual intervention.
Pragmatic Play is a leading content supplier to the iGaming industry, and rolled out its new Sportsbook product in October. The launch of Pragmatic Play’s Sportsbook facilitates delivery of a full-service iGaming solution, providing not only sports betting, but also player-favourite Slots, Live Casino and Virtual Sports.
It marked a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.
Pragmatic Play’s Sportsbook utilises the ONEPlatform solution in order to offer its customers a completely streamlined managed services solution, and fully supports live streaming.
iGameMedia’s Commercial Director, Chris Cousin, commented: “We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.
Pragmatic Play’s VP of Sports, Gareth Crook said: “Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class Sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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