In Q1 2024, the SOFTSWISS Game Aggregator, an industry-leading renowned game content hub, reached a significant milestone: over 13,000,000,000 euro bets were handled each month. Over six months, this figure increased by 30%, confirming the tool’s widespread use and growing interest.

Currently, 1,052 brands worldwide are utilising the SOFTSWISS Game Aggregator’s services, an increase of 112 brands from the last quarter.

The Game Aggregator team is expanding its client portfolio, with a strong focus on the Latin American market. The company has increased its regional presence to better meet local business needs. SOFTSWISS recently announced the appointment of Rubens Barrichello, affirming its commitment to the region. Account managers who work with Latin American clients and communicate in their native Portuguese also joined the team in Q1 2024. 

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In addition to providing high-quality service and technical solutions, the Game Aggregator team aims to assist and consult in attracting and retaining players. Recently, the Game Aggregator launched live game tournaments within its Tournament Tool to enhance player engagement. 

“We act as consultants for our clients on attracting and retaining players. We leverage our expertise to help clients promote iGaming content to different audience segments. Since the beginning of this year, we have also financially participated in all promotional campaigns initiated by our clients or providers. Increasing the budget for well-thought-out campaigns enhances their reach and effectiveness for casinos, and we are pleased to contribute to our stakeholders’ success,” noted Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

Recently, the Game Aggregator also celebrated a milestone of 20,000 games. In Q1 2024, the number of game providers and studios providing games increased by 35% compared to the same period in 2023, reaching 263. 

The top 3 games during this period were Retro Tapes (Push Gaming), Gates of Olympus (Pragmatic Play), and Sweet Bonanza (Pragmatic Play). The top 3 Crypto games were Wild Spin (Platipus), Limbo (Playdead ApS) and Plinko. 

In celebration of the company’s 15th anniversary, SOFTSWISS has prepared special gifts for clients who want to acquire the SOFTSWISS Game Aggregator.   

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About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, adds a 6×5 reel layout to its Coins™ series with its latest launch 30 Coins.

Adding a new dimension to the gameplay, the board is expanded to a 6×5 layout, allowing players to collect up to 30 Coins.

Landing six or more coins in the middle reels triggers the player-favourite Hold the Jackpot™ bonus round. This initially begins with three spins, resetting each time an additional coin is secured and continuing until the board is completely full or once no further spins remain.

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Adding ways for players to win during the base game, the Cluster Collect symbol can also appear at any point, by collecting the values of any adjacent Bonus icons.

Furthermore, the Grand Jackpot has been set to 1500x to further boost win potential, while beloved Wazdan features Cash Infinity™, Sticky to Infinity™ and Chance Level™ all return.

The latest addition to Wazdan’s top-performing Coins™ series sees the provider continue to deliver customisable gameplay and engagement-boosting mechanics that deliver proven results.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “With every instalment of our Coins™ series Wazdan looks to build upon the predecessor and create a new title that is even more engaging. In 30 Coins, players are given more reels than ever before while the Cluster Collect feature returns to provide even more ways to win.

“By enhancing the gameplay and delivering results-driven solutions, we’re confident that 30 Coins is a worthy follow-up and continue to captivate players worldwide.”

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has enhanced its partnership with platform supplier Playbook Engineering.

The global betting platform provides its exceptional service to a strong suite of established brands, including StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG. Playbook Engineering is building on its successful partnership to offer its clients access to Symplify’s complete CRM ecosystem. These operators will now be able to create another crucial layer of engagement through Symplify’s proprietary CRM, data hub, and multiple communication channels, with a particular focus on email, SMS, dynamic web content, and browser push notifications.

Playbook Engineering’s partners are set to benefit from Symplify’s Campaign and Journey Builder modules, as well as comprehensive site conversion testing modules. Each module will enable the brands operating on the Playbook platform to create customised and AI-optimised experiences for their audiences. This specialist capability in optimising marketing strategies will significantly improve customer satisfaction and enhance lifetime value.

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Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Extending our partnership with Playbook Engineering means its leading brands can use our complete CRM and AI cloud solutions to drive growth. The results have been excellent since we began working with Playbook and we expect more of the same with these new brands.”

Playbook Engineering Commercial Director, Luke Cousins, commented: “Symplify continues to prove itself as an outstanding customer engagement solution for our portfolio of brands and we know these new operators will see an instant uptick in engagement and revenue.”