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Gamesforum announces expert-led Advisory Boards

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Gamesforum, the global and highly renowned platform and event series is levelling up in 2024, introducing two Advisory Boards to aid in content curation ahead of the full suite of globe-spanning events. With one focussed each board focussed on User Acquisition and another on Ad Monetisation.

The newly established Advisory Boards are composed of esteemed industry leaders and experts in their fields. Carefully selected to provide invaluable insights and guidance to Gamesforum and its diverse, knowledge-driven community, the focus of these boards will be to gain a deeper insight into the evolving challenges and opportunities in Ad Monetisation and User Acquisition. The Board will be advising the suite of content curated and presented across the world at Gamesforum’s upcoming series of events.

User Acquisition Advisory Board

UA is one of the key pillars of the Gamesforum platform that brings insightful and thought-provoking content fuelled by the dialogue of debate from professionals in the space. With the introduction of the User Acquisition Advisory Board, Gamesforum will further cement itself at the heart of the issues that really matter in the evolution of UA in the games industry, allowing for more impactful and valuable interactions and learning through its event content.

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With a focus on offering insights to attracting and retaining users, this board will delve into the latest trends, data analytics and marketing methodologies to empower the attendees at Gamesforum events throughout 2024.

The User Acquisition Advisory Board consists of leading figures in the mobile games industry:

Gus Viegas, VP of Marketing, Cosmic Lounge

Claudia Trujillo, ASO Expert, Gameloft

Alex Kozachenko, CEO, Hyperbeard

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David Philippson, CEO & Co-founder, Dataseat (now a part of Verve Group)

Gus Viegas, VP of Marketing at Cosmic Lounge said of joining the Advisory Board: “Gamesforum seems to attract some of the brightest minds that are hungry to learn and share. I don’t think there is a better place to get your deep UA or Admon questions answered.”

Alex Kozachenko, CEO at Hyperbeard added: “When I was asked to join the Gameforum Advisory Board, it was a no brainer! The way they have brought together the tracks of organic & paid UA, monetization and retention in such a seamless manner is amazing. Furthermore, they do a great job of balancing “what’s working now” with “future trends” to provide a functional roadmap of things to work on for any mobile game developer. I look forward to providing my insights and experience with, especially, organic UA to push the conference track even further.“

Ad Monetization Advisory Board

Ad Monetization is constantly evolving in the mobile games industry, and a constant topic for debate for many publishers and developers operating in the space. Gamesforum has put together an elite team of Ad Monetization professionals to advise on the upcoming events throughout the next 12 months.

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With Ad Monetization as a critical issue for a vast proportion of the games industry Gamesforum recognises the importance of guidance from those intrinsically involved in the sector. As well as this, Gamesforum recognises this guidance as a catalyst to improve the events series going forward.

The Ad Monetization Advisory Board consists of:

Otto Simola, Head of Game Economy at Fingersoft

Felix Braberg, Ad Monetization Consultant

Andy Ulery, Director of Publisher Sales at Moloco

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Raymong Stauffer, Founder at PlayValve

Otto Simola, Head of Game Economy at Fingersoft said: “I’m really looking forward to joining the talented people in the Gamesforum Advisory Board. The work that we do is quite unique in my opinion and it’s not always easy to find people to have peer discussions and support. This is a great opportunity for me to learn and share my knowledge on ad monetisation.

I’ve enjoyed the Gamesforum events a lot in the past couple of years. The event is relatively compact in size but when focusing on topics around ad mon and UA, it does not matter who you meet at the event, we always get into meaningful and interesting discussions.”

Recognising the power and potential of the thriving mobile games market, Gamesforum is renowned for its quality-first approach to event content, for experts and built by experts.

John Speakman, CEO at Gamesforum said: “We want 2024 to be our best year yet at Gamesforum, and by bringing on board our fantastic new Advisory Boards – we believe it will be just that.

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Having a strong team is crucial to bringing a series of events like this to life. Offering talks and panel discussions that those involved in these sectors will gain something of true value from is incredibly important to us.

With the Advisory Boards standing by to share insights and guidance on what content they believe is going to be relevant in 2024, we can’t wait to get started for what is shaping up to be a big year for the mobile games industry.”

Gamesforum’s globe-spanning events series kicks off in Barcelona from the 7th-8th of February 2024.

partnerships

Sky Vegas to sponsor new ITV reality show

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Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child.

The new series, set in a five-star resort in the Caribbean, is a gripping new format which sees contestants work in pairs to compete against other hotel guests and get their hands on a briefcase containing a life changing amount of money.

10 pairs of contestants will arrive at The Fortune Hotel, where they will be given an all-important briefcase. Inside one case is the ultimate jackpot of £250,000 in cash, while eight are empty, and one contains the dreaded Early Checkout Card – whichever pair is left holding that case at the end of each show will see their stay brought to a dramatic, premature end.

​​G​uests will attempt to figure out who is in possession of the cash case, whilst trying to keep the contents of their own a secret, and viewers will be treated to a blend of suspense, subterfuge and glamour as the duos compete over eight episodes.

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Airing on Monday 13 May on ITV1 and ITVX (and STV in Scotland), Sky Vegas’ sponsorship includes 80” of accreditations per episode, spanning Monday-Thursday over a two-week period.

The ​​​​sponsorship deal also includes 10” bumpers around free programme streaming ​ ​content on the ITVX and STV Player, including website and mobile ​​apps*.

​​​Sky Vegas also has rights to include The Fortune Hotel logo and reference to the sponsorship across​ their own​ platforms​,​ including website and social media.

Commenting on the sponsorship, a Sky Vegas ​​spokesperson said: “​The F​ortune ​​Hotel has the potential to be the next big TV hit, and we are incredibly excited that we are going to be a part of this new show with ITV.

“Our customers enjoy fun and entertaining games, so this sponsorship opportunity just made sense. We’re looking forward to watching the show and enjoying all of its twists and turns with the rest of the ​​​​nation.”

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Bhav Chandrani, Director of BE Studios, added: “It’s brilliant to be bringing a brand new format to screens and The Fortune Hotel is real shout-at-the-telly fun. It’s going to be full of twists and turns as we get to watch the gameplay unfold.”

The post Sky Vegas to sponsor new ITV reality show appeared first on European Gaming Industry News.

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The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations

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As Lithuania increasingly finds itself in the spotlight of the global gaming community, country’s gamers can once again rejoice at significant news. Lithuania will host “Trackmania World Tour” stage. With this news, it is planned that 24th to 26th of May, in Vilnius the “Baltics Gaming Expo” will bring together the best gamers from across Europe and the world.

International tournaments and showcase battles

“We love to play, and we’re really good at it at the highest level. This is the second year that the “Baltics Gaming Expo” will gather video game enthusiasts and professionals from all around Europe. If last year, 29,000 participants and visitors came to participate or watch tournaments, explore the latest technologies, and try out newly released games, this year, we expect even bigger growth. After all, we have some special news – the “Trackmania” game tournament at the event is included in the global rankings. In other words, all the best players are coming to Vilnius”, says Šarūnas Tamulis, one of the organizers of the “Baltics Gaming Expo”.

Players from France, the United Kingdom, Germany, Denmark, the Netherlands, Poland, Latvia, and other countries will participate in the global ranking tournament. Among the participants will be representatives from Lithuania.

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The largest gaming and technology event in the Baltic States will also feature “Counter Strike”, “Valorant”, “Rocket League”, “League of Legends”, and other international tournaments.

“There will also be special showcase battles. The best players and streamers in the country will meet on the main stage and compete playing “Counter Strike” and “Valorant”, the organizer says.

From famous streamers’ to retro games

In the gaming community, it’s popular to watch other players remotely broadcast their matches via social networks (game-streaming). Streamers are like opinion leaders, whose popularity and influence grow every day.

“To the delight of our community, the very popular streamer AnnieFuchsia will also attend the event. She has gathered half a million followers on her Twitch channel alone. For those interested, we will create an opportunity to participate in a discussion with the gamer, get answers to significant questions, or even get a photo together”, says Š. Tamulis.

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Attendees of the event will also be able to enjoy a space dedicated to exceptional retro games. It will feature dozens of classic arcade games from the 80s and 90s.

“The technology giant “Samsung”, has prepared special activations for the visitors. At the largest “Galaxy AI” stand, you’ll be able to familiarize yourself with the latest artificial intelligence news and try them out on smart devices. There will also be a special “Brawlstars” tournament at the stand, where well-known content creators and enthusiasts of this game from Lithuania, Latvia, and Estonia will meet. The winner will receive the latest “Samsung Galaxy S24 Ultra” phone”, the organizer presents.

A weekend for popular culture

The “Baltic Gaming Expo” will take place during “Comic Con Baltics 2024 powered by Samsung,” the largest popular culture event in the Baltic States. From May 24th to 26th, “LITEXPO” will turn into a universe of popular culture.

Fans will have the chance to meet stars from iconic Hollywood projects. Among them are actors from the “Harry Potter” films Natalia Tena and Devon Murray, “Marvel” film actor Sean Gunn, “Highlander” actor Adrian Paul, actress Natasha Halevi, internet comic stars Rob DenBleyker of “Cyanide&Happiness,” “Natural Habitat Shorts,” “Nobody Sausage,” and Nathan W. Pyle, creator of “Strange Planet” comics.

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The event will also feature the largest cosplay competition in the Baltic States, premieres of the latest films, presentations, and discussions, an interactive family space, the “Artists’ Alley,” which annually unites around a hundred popular culture artists, a space for vendors offering many curiosities, impressive decorations from the most famous films and series worldwide, and many other attractions.

The post The best European gamers will meet in Vilnius: global tournaments and the latest technology presentations appeared first on European Gaming Industry News.

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Press Releases

Peter Camden announced as new Competitive Gaming Product Manager at SIS

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SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of Peter Camden as Competitive Gaming Product Manager to lead the evolution of the company’s ever-growing Competitive Gaming product proposition.

Camden brings a wealth of experience to the role, spearheading the sportsbook product at a host of leading companies over the last 20 years. At GIMO, he was responsible for launching a global in-house developed sportsbook and migrated over 15 countries to a new CMS and front-end platform.

The sportsbook product expert also boasts previous senior trading roles at betFIRST and Mybet. He joins SIS at a particularly exciting time, with the supplier recently signing a global distribution deal for its popular Competitive Gaming portfolio with Genius Sports.

Developed specifically for sportsbooks, Competitive Gaming incorporates SIS’ H2H Global Gaming League. This provides operators with round-the-clock content, delivering over 150,000 highly competitive, short-form events per year in eSoccer and eBasketball. The end-to-end solution delivers significant margins, with operators benefiting from markets and bet types familiar to current sports bettors.

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The new appointment coincides with the expansion of the Competitive Gaming product to three streams on both eBasketball and eSoccer, as the supplier gears up for expected growth in the US market.

Adam Conway, Head of Competitive Gaming at SIS, said: “We are delighted to welcome Peter to SIS. His knowledge and skills will only strengthen our Competitive Gaming offering as we continue to make positive strides with our industry leading product.

“This is a hugely exciting time for SIS. We believe this appointment will help to further develop our product offering as we continue to make strong progress in regulated markets worldwide.”

Peter Camden, Competitive Gaming Product Manager at SIS, said: “I am delighted to be joining SIS and specifically the Competitive Gaming division. The company’s eBasketball and eSoccer products continue to provide an unparalleled experience for our operators and bettors, and I look forward to taking this range of engaging content to the next level.”

The post Peter Camden announced as new Competitive Gaming Product Manager at SIS appeared first on European Gaming Industry News.

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