ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
Inside Brazil’s race to the finish line
The buzz around a fully-regulated Brazilian sports betting market has been amplified since the passing of legislation in late December 2023. As operators await the publication of a regulatory framework later this year, many industry stakeholders are trying to prepare themselves for meeting licensing requirements.
Marc Crean, OpenBet’s VP for Latin America and Canada, shares predictions for the months ahead.
After a two-decade wait for a legalised gambling market, Brazil’s president, Luiz Inacio da Silva, has now sanctioned law 14790 to approve gambling regulation in the booming LatAm market. The government has been engaging key stakeholders and giving regular and transparent updates over recent months and the path to regulation looks optimistic with a thriving market is in sight.
There are strong opinions from all sides about Brazilian regulation and how it should look, yet there is great potential to create new revenue streams and jobs for the country, which is generally viewed as the jewel in the crown of LatAm’s sports betting market. However, before the market can operate smoothly, sustainably, and safely, the serious issues of match-fixing, money laundering and responsible gaming must be ironed out. A highly publicised investigation concerning allegations of widespread match-fixing is still ongoing, with seven professional football players charged for alleged crimes in the scandal.
The government wants to establish a market that provides sports betting entertainment to Brazilians, generates revenue for the country and protects local players and institutions as quickly as possible, but the specifics of the regulations will change over time as technology develops. The framework must be flexible enough to cope with changing demands and stay one step ahead of illegal operations when it is finalised.
One introduction is a 12% GGR tax on operators, which is a sustainable rate and in line with other successful regions, as well as a 15% tax on bettors’ net gains. This is expected to generate R$3 billion in revenue for the Brazilian government each year. However, while the government will struggle to satisfy all stakeholders, taxes are not unique to Brazil nor to sports betting. Most market estimates have Brazil as third or fourth in the world in terms of size, and the proposed cost of a license is in line with UK and US costs.
What is clear is that Brazilian regulators must exercise caution on a proposed tax on player winnings. There is room to do this successfully based on how the tax imposition is implemented. It is in the law, so it is going to be in place, but the devil is in the details. It has been seen again and again how this type of tax, whilst well-intentioned, can reduce channelisation and end up pushing people to black market sites.
Shaping the industry of the future
Brazil has its own unique cultural, social and economic dynamics that will have a major influence on product, operations and marketing activities. Regulation will create a massive amount of local opportunity both on the supply and the operator side of our industry. However, people tend to overestimate the need for local product and underestimate the need for local marketing and operations. This invariably creates opportunities for local companies and I think this is healthy for our industry.
Early-adoption, innovation and an unparalleled consumption of social media are three local dynamics that will have a massive impact on the shape of the industry. As always, companies with boots on the ground will be better placed to understand and tap into these areas.
When you add in the size of the market and the passion for sports, we can expect to see a lot of new ideas and innovations coming out of Brazil once the market fully opens up and starts to flourish.
All Eyes on LatAm Markets at Gaming Insights Rio
The spotlight shines brightly on the burgeoning Latin American (LatAm) gaming markets as industry leaders converge at Gaming Insights Rio on March 4. Among the frontrunners in this dynamic landscape is Altenar, a stalwart in the iGaming sector, poised to make significant strides in the region.
With a steadfast commitment to LatAm, Altenar has been a pivotal player in driving the growth of sports betting, further solidifying its presence with the inauguration of a strategic office in Uruguay. This strategic move places Altenar in closer proximity to LatAm operators, facilitating enhanced business support operations and fostering stronger partnerships.
The LatAm gaming scene is experiencing a transformative period, notably in Brazil where regulatory changes are reshaping the sports betting landscape. Hugo Llanos, Americas Regional Director for Altenar, underscores the uniqueness of LatAm punters’ preferences, emphasizing their penchant for promotions and penchant for multiple bets, contributing to a vibrant and diverse market ecosystem.
“In LatAm, promotions hold significant sway, enhancing the overall user experience,” Llanos remarked. “From enticing bonuses to engaging multiples, operators must cater to a diverse clientele, ranging from casual punters to astute analysts, ensuring a dynamic and engaging platform.”
Altenar’s suite of products, ranging from top-tier sportsbooks to turnkey solutions, is meticulously crafted to cater to the evolving needs of the LatAm market. With a focus on mobile, desktop, and retail platforms, Altenar empowers operators with agility and adaptability, crucial in navigating the swiftly evolving regulatory landscape.
“At Altenar, we prioritize user experience, offering tailor-made solutions to meet the unique demands of our clients,” Hugo Llanos emphasized. “Our relentless focus on customer satisfaction, coupled with innovative features such as customizable layouts and localized translations, sets us apart in a fiercely competitive market.”
As the race to dominate the LatAm gaming sector intensifies, Altenar stands poised to lead the charge, buoyed by its unwavering commitment to excellence and customer-centric approach. With a dedicated presence in Uruguay and a comprehensive suite of cutting-edge solutions, Altenar remains at the forefront of innovation, driving unparalleled growth and success in the region.
Sportingtech Pens Latin America Content Deal with iGaming Supplier Darwin Gaming
Award-winning platform to significantly appeal to Latin America players with integration of localised games
Full-service betting and gaming platform provider Sportingtech has partnered with Maltese iGaming supplier Darwin Gaming to integrate its portfolio of mobile-friendly games.
Under the terms of the agreement, Darwin Gaming will add more than 60 high-quality online games such as Luva Melhor do Mundo, Brasil Goool and Crash Evolution to Sportingtech’s robust iGaming platform, which already features more than 100,000 games from over 100 carefully selected games providers.
Darwin Gaming prides itself on delivering one-of-a-kind experiences with an expansive portfolio of content that appeals to Latin American audiences. Football instant win games, blackjack and bingo have grown in popularity in the region and will be a huge part of this improved offering from Sportingtech.
The deal cements Sportingtech’s position as the go-to tier-one provider for Latin American operators thanks to its nuanced and tailored approach, which was crowned Platform of the Year at last year’s SBC Summit Latinoamerica Awards.
Reinforcing the focus Sportingtech is placing on Latin America, Darwin Gaming’s Spanish and Portuguese language games will provide a unique appeal for players across the region’s diverse markets.
“We are delighted to partner with Darwin Gaming to continue enhancing our online games portfolio in a time when trends and tastes are ever-changing,” the Senior Commercial Manager for Sportingtech, Robert Nevill, said. “We are confident that with Darwin Gaming’s mobile gaming expertise and its rich Latin America-themed releases, we will continue to thrill players with the new experiences they crave.”
“Partnering with such a highly-regarded provider as Sportingtech is a vital step for us and we are pleased that our portfolio has found a home on its reliable and dynamic platform,” the Chief Operating Officer for Darwin Gaming, Rui Pena, said. “Sportingtech prides itself on being able to diversify and customise its offering and, with our products, I am certain this will be achieved.”
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