Pollard Banknote Limited has announced that it has partnered with the operator of the Irish National Lottery—Premier Lotteries Ireland DAC (“PLI” or “the Lottery”)—to launch a new mobile application and portfolio of exciting eInstant games. Developed by Pollard Banknote in collaboration with its subsidiary, mkodo Limited (“mkodo”), both the eInstant games and the mobile app were delivered on schedule despite tight time constraints, highlighting the strong collaboration and shared commitment to the project’s success on behalf of Pollard Banknote and the Lottery.

As the new primary provider of PLI’s eInstant games, Pollard Banknote leveraged its extensive experience, insights and best practices from other jurisdictions to deliver a suite of 11 games to the Irish market. This diverse portfolio of eInstant games features a blend of Portfolio games and custom-built options from the Pollard Digital Games Studio, including popular titles like Super Riches, Jungle Cashword and Sizzling Hot 7s. These games have been seamlessly integrated with PLI’s central gaming system, provided by Intralot, further showcasing Pollard Banknote’s expertise in managing complex multi-vendor projects. Following the initial launch, Pollard Banknote will continue to deliver eInstant games to keep players engaged and increase revenues for the Good Causes that are supported.

Pollard Banknote’s subsidiary, mkodo, collaborated with PLI to develop a new, state-of-the-art mobile application available for both Android and iOS. The high-performance mobile app offers full transactional functionality, enabling features such as player registration, internet gaming purchases and lottery ticket scanning. Designed to deliver an enhanced User Experience (UX), the app leverages modern technology and User Interface (UI) frameworks to optimize performance and player engagement. Having previously worked together to successfully launch the National Lottery’s website, mkodo now proudly oversees PLI’s complete suite of front-end digital products.

Advertisement

“Pollard Banknote is excited to unveil our dynamic eInstant games and enhanced mobile app to the Irish market. We are committed to developing cutting-edge and immersive digital lottery experiences that resonate with players. Partnering with PLI to launch these exciting new offerings further demonstrates our deep expertise in the digital gaming space and our commitment to providing innovative, high-quality solutions that engage players and drive sales and business growth for our lottery customers,” said Shannon DeHaven, Vice President of Digital Engagement at Pollard Banknote.

“The launch of our new eInstant games and mobile application marks a significant step in the digital evolution of our products. We are focused on delivering an engaging and seamless lottery experience for our players, while ensuring that player protection and responsible gaming remain central to everything we do. We are confident that these new additions will provide players with a convenient and exciting way to purchase and play lottery games, while enhancing their overall experience and reinforcing our dedication to security and responsible play,” said Stephen Reid, Head of Digital at PLI.

Starting with the 2025/’26 season, the Eredivisie will officially be renamed VriendenLoterij Eredivisie. In addition to being a social partner, the VriendenLoterij will now serve as the official naming rights partner of the competition. This new partnership will run through June 30, 2029. The Eredivisie and the VriendenLoterij have been closely connected since 2005, and this expansion marks the continuation of their successful partnership exactly 20 years after it began.

Jan de Jong, CEO of Eredivisie CV, said: “All 18 clubs are very pleased with this naming rights partnership. It supports their top priority of achieving sporting goals while also shining a light on their deeply impactful but often underappreciated social projects. For this, you couldn’t ask for a better partner than the VriendenLoterij. For Eredivisie CV, this represents a milestone in our history, ranking among one of the most significant sponsorship deals in Dutch football. We are committed to making this a joint success. The VriendenLoterij Eredivisie will be far more than just a name.”

Lydi Siebers, Managing Director of VriendenLoterij, said: “We have been enthusiastic partners for 20 years and we can’t wait to see what else we can achieve together. The strengthening of this partnership with the most important football competition in the Netherlands is fantastic for us. The VriendenLoterij and the Eredivisie, together with the 18 clubs, are committed to making a positive impact on society every day by working towards a healthier, more inclusive and stronger society. In this way, we as a lottery are even more visible as a social partner of the sport, both nationally and locally.”

Advertisement

Sportingtech, the multi-award-winning provider of turnkey betting and gaming solutions, has announced a new partnership with CreedRoomz, the acclaimed live casino provider. This strategic integration will enable Sportingtech to offer an elevated live casino experience with CreedRoomz’s extensive suite of 25+ games, diverse table options and top-tier mobile optimisation, further enhancing Sportingtech’s platform to operators globally.

Founded in 2012, CreedRoomz has swiftly become known for its innovative and customisable live casino solutions, which combine high-quality graphics, premium sound and mobile optimisation for seamless gameplay. As the official winner of “Live Casino Provider of the Year” at the SiGMA Europe Awards, CreedRoomz brings a distinguished reputation and cutting-edge technology to this collaboration.

CreedRoomz is preparing an exciting lineup of show games, including Richie Wheel, Richie Roulette and more. These games feature totally unique concepts and mechanics, offering distinctive gameplay experiences that will raise the bar in live casino entertainment.

Advertisement

Robert Nevill, Commercial Account Manager at Sportingtech, said: “Integrating CreedRoomz’s live casino solutions is a significant step forward for Sportingtech as we continue to diversify our offerings. CreedRoomz’s innovative approach and impressive game variety ensure our operators can deliver an engaging and diverse experience that resonates with live casino enthusiasts worldwide. We are thrilled to bring their high-quality, award-winning content to our platform.”

Unique Features and Benefits

With this integration, Sportingtech’s operator partners can access CreedRoomz’s standout titles such as Aurum Roulette, offering win multipliers up to x700, and fast-paced Baccarat and Blackjack tables optimized for all player levels. CreedRoomz’s range of dedicated tables and custom campaigns, including tournaments and bonus structures, will empower operators to enhance player retention and build brand loyalty through a tailored live gaming experience.

CreedRoomz also offers a fully mobile-optimised suite, ensuring smooth performance across all devices. Supported by robust licensing across multiple jurisdictions, including Denmark, UK, Malta and more, CreedRoomz upholds high standards for fairness and security, with independent certification reinforcing its commitment to safe, enjoyable gaming.

Lusine Voskanyan, Business Development Manager at CreedRoomz, said: “Our partnership with Sportingtech will enable us to expand our reach and bring our unique live casino experience to new audiences. Sportingtech’s comprehensive platform and broad market presence make them an ideal partner, and we are excited to work together to bring operators and players the unparalleled quality, innovation, and customisation options CreedRoomz is known for.”

Advertisement

This integration underscores Sportingtech’s commitment to continuous innovation, providing operators with a wide variety of engaging, localised content. The addition of CreedRoomz’s sophisticated live casino offering enables Sportingtech’s partners to cater to the growing demand for high-quality, flexible and secure live casino experiences on a global scale.