partnerships
SIS-Owned 49’s and Inspired Entertainment to Provide Upgraded Virtual Horse and Greyhound Racing Products
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced that it has strengthened its long-standing partnership with Inspired Entertainment (NASDAQ: INSE). This collaboration will introduce five newly upgraded products to enhance SIS’ 49’s offering.
The integration with 49’s content will allow bettors in betting shops across the United Kingdom and Ireland to access improved graphics and race simulations with races from Portman Park, Sprint Valley, Steepledowns, Brushwood and Millersfield being featured. Additionally, all historical results and form for all races will continue to be available on 49s.co.uk.
Inspired Entertainment’s customised 49’s branding and content will provide a truly enhanced and immersive experience for operators and bettors.
This latest agreement furthers the partnership between SIS and Inspired Entertainment. With 49’s being the first brand to launch Inspired Entertainment’s virtual products over 20 years ago, the relationship is set to be enhanced by providing cutting-edge content experiences.
SIS-owned 49’s has experienced significant growth in the last year with a new platform and customer partnerships going live to provide access to the high-quality portfolio of live number draw products, which includes 49’s twice daily draws, 39’s and Fast 15’s.
Inspired Entertainment delivers a comprehensive portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels across 35 jurisdictions around the globe.
“We have enjoyed a fantastic partnership with Inspired Entertainment and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops,” the Head of Product Proposition for SIS, Jessica Mills, said. “We take great pride in delivering outstanding content to bettors and this will significantly improve the experiences across our virtual horse and greyhound racing content.”
“The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership,” the Virtual Sports Chief Commercial Officer for Inspired Entertainment, Steve Rogers, said. “The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the United Kingdom and Ireland.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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