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Pragmatic Play, a leading content provider to the iGaming industry, has maintained its market-leading position in Brazil, signing an operator agreement with in one of Latin America’s most flourishing markets.

More Brazilian players than ever before will be able to enjoy Pragmatic Play’s extensive portfolio of games as a result of this new partnership with award-winning classics such as Gates of Olympus and Sugar Rush alongside more recently released titles such as Zeus vs Hades – Gods of War.

Live Casino fans will be delighted by the inclusion of player-favourite games such as Sweet Bonanza CandyLand and PowerUP Roulette, alongside classic table games with intriguing twists.

Virtual Sports content is set to complement the huge library of Slots and Live Casino, delivering cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football and motorsport.


Another multi-discipline deal in the region, this latest agreement with follows several similar recent partnerships and strengthens Pragmatic Play’s position at the fore of the burgeoning Latin American iGaming and betting market.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is yet another delightful agreement for Pragmatic Play to sign. Its continued success with new partnerships across Brazil and Latin America as a whole shows that the brand is producing the content that players here want and are trusted to deliver them efficiently and with a speed to market that operators demand.

“I’m confident this relationship between Pragmatic Play and will achieve just the right kind of results they’re both expecting.”

A representative from said: “Pragmatic Play is one of the most requested content developers by players here in Brazil and so we had to ensure we had its full complement of games and products. This new deal gives us just that and empowers us to be more competitive than ever in a crowded and growing space.”

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SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape





The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor Convention and Expo Center in Rio de Janeiro from March 5 to 7.

SBC Summit Rio has answered the demands of the industry by being the first industry event to take place in Brazil in the wake of the region’s recent regulation. Serving as Brazil’s senior executive betting and gaming event, SBC Summit Rio will host key industry executives from both regional and international operators alongside affiliates, suppliers, game studios and representatives from regulators, media, sports teams and leagues.

The event will act as the ideal hub for in-depth conversations around the burgeoning Brazilian market, discussing regulatory strategies, innovative technologies and services whilst also reflecting on Brazil’s journey to regulation and exploring future trends set to evolve the dynamic Brazilian landscape.

“Brazil has caught the attention of many in the industry as a dynamic and flourishing market that holds untold possibilities and we are truly honoured to be the first industry event to be held in Brazil since its regulation,” the founder and Chief Executive Officer for SBC, Rasmus Sojmark, said. “With the regulated market still in its infancy, SBC Summit Rio will serve as a pivotal platform for all members of the industry to come together to discuss forward-thinking strategies, forge meaningful partnerships and ultimately push the market forward.”


One of the standout features of the event will be the comprehensive conference agenda, which will take place over both core days of the summit. The conference will include four dedicated tracks across two stages and will encompass topics such as leadership, marketing and affiliation, integrity and compliance and innovation.

The first day of the conference (March 6) will feature an exclusive keynote presentation by footballing legend Ze Roberto. With significant contributions to teams like Real Madrid, Bayern Munich and the Brazilian National Team, the High-Performance Strategy keynote promises invaluable insights from one of football’s most iconic figures.

Day two (March 7) will start with a keynote featuring Hazenclever Lopes Cancado, President of the Rio de Janeiro State Lottery (LOTERJ), and Iuri Castro, a representative from the state-owned Brazilian financial services provider CAIXA. The Ask Me Anything – Lottery Edition keynote moderated by Ludovico Calvi, the Honorary President of the United Lotteries for Integrity in Sports (ULIS), will offer an interactive, audience-led format giving a platform to the live audience to submit their questions concerning the Brazilian market to the expert speakers.

Overall, the conference agenda will play host to 100 industry experts as they address key issues pertaining to the Brazilian market. Across the agenda, delegates can expect discussions encompassing the best strategies global operators can utilize for successful entry into the Brazilian market, the best practices for optimal CRM system implementation, optimal methods to successfully establish operator and media partnerships, successful localized marketing strategies and robust discussions on state and federal sports betting licenses. It will also explore the delicate balance between innovation and regulation in shaping the customer experience, the rapidly evolving regulatory and compliance landscape in Brazil, how to incorporate technology that is true to a brand’s specific image and target audience and more.

The exhibition floor will be home to over 70 global and regional exhibiting brands, showcasing the latest games, innovative technologies and services. Companies set to appear across the summit include well-known operators such as 1xBet, BetWinner and EstrelaBet, influential affiliates like bwise Media and KeyAffiliates, innovative game studios such as SmartSoft, Wazdan and Pragmatic Play and suppliers such as BetConstruct, Digitain, IGP and alongside a host of service providers showcasing their latest products.


In addition to the conference agenda and exhibition floor, SBC Summit Rio will also host multiple daytime and evening networking events:

  • Invite-only poker tournament sponsored by WA.Technology at the Windsor Barra Hotel (March 5)
  • SBC Summit Rio opening party at the Ilha Itanhanga sponsored by Pay4Fun (March 5)
  • SBC Resenha FC Sports Team Meet-Up at the Networking Bar (networking bar is sponsored by Pragmatic Play (A260)) (March 6)
  • An invite-only VIP C-level dinner sponsored by WA.Technology held at the Restaurante Casa do Saulo Museu do Amanha (March 6)
  • Drinks reception sponsored by Wazdan, located at the Wazdan stand (A170)(March 6)
  • Official networking party at the Museu do Amanha sponsored by Aviatrix, GIG, Paybrokers and Pay4Fun (March 6)
  • Breakfast for women in gaming in Brazil at the VIP Networking Lounge (the lounge is sponsored by Openbet) sponsored by Clever Advertising and AMIG (F04) (March 7)
  • Happy hour sponsored by OpenBet located at the VIP Networking Lounge sponsored by Openbet (F04) (March 7)
  • Official closing party at the Camarote Praia sponsored by Xtremepush (March 7)

For groups of three or more, you can purchase a Group Pass Ticket gaining you access to all three days of SBC Summit Rio for the discounted price of R$2500 per person.

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Pay4Fun: Leading Online Financial Services Provider in Brazil to Sponsor Chat & Wine at Gaming Insigths Rio 2024





Pay4Fun, a prominent online financial services entity, is set to sponsor the Chat & Wine event at Gaming Insigths Rio 2024, scheduled for March 4.

As one of the main sponsors of the event, Pay4Fun continues its commitment to the iGaming industry and its support for networking and innovation in the sector.

Pay4Fun has established itself as a leading platform offering practical and secure financial solutions in Brazil. Specializing in connecting clients, merchants and local banking services efficiently and profitably, the company provides online payment methods for deposits and withdrawals with customer service available 24 hours a day, seven days a week.

With a focus on delivering security and excellence in service, especially in businesses related to iGaming, Pay4Fun has perfected its system to meet the needs of merchants and their clients. Its Chief Executive Officer, Leonardo Baptista, has expressed the company’s enthusiasm for being part of the Chat & Wine event at Gaming Insigths Rio 2024, emphasizing the importance of networking in the industry.


The Chat & Wine at Gaming Insigths Rio 2024 promises to be an exclusive networking space where participants can connect with industry experts, share experiences and explore collaboration opportunities. Pay4Fun is proud to be part of this event and looks forward to contributing to the success of the local iGaming community.

For more information about Pay4Fun and its online financial services, visit https : // P4F. com.

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Where does the Sport of Kings fit into the Brazilian market?





With a regulated Brazil now in sight, Richard Duncan, Head of Business Development at racing odds and data provider PA Betting Services, assesses the potential for the sport to become a key product in this emerging market


With the last few months having seen Brazil’s sports betting bill clear all the hurdles needed to finally be signed into law, many in the sports betting world have understandably taken a keen interest in the possibilities offered by South America’s largest country.

The home of footballing greats Pelé and Ronaldo and boasting more World Cup titles than any other country, Brazil’s passion for and the resulting potential of football betting is clear. There are a number of parallels to be drawn between a market such as the UK and Brazil when it comes to football. For one thing, the similar level of devotion among the fan base looks set to ensure that football will easily remain the biggest betting turnover generator in Brazil, as it is in the UK.


What’s less clear is how likely racing is to come anywhere near the second place it holds in the UK market, where it accounted for 36% of remote betting turnover in the last set of official Gambling Commission statistics. However, there are a number of comparisons that can be made between the UK and Brazil when it comes to racing. For example, there’s a hardcore fraternity of racing fans and many more casual racegoers, those who are likely to view a day at the races as much in terms of the experience as the opportunity to have a flutter. Not to mention that Brazil boasts the third-largest horse population globally. The thoroughbred industry has been growing steadily since the 1990s, with notable group one winners such as Siphon, Sandpit and, more recently, Bal a Bali elevating the breed’s prominence.

But there’s a huge difference in the local availability of racing. While Brazil’s enormous size makes it the fifth largest country in the world and its population of more than 215 million makes it the seventh most populated, it has just four racetracks, albeit these are well-attended on race days. The UK, ranked 80th by land area and 21st by population, meanwhile, is home to 59 racecourses.

This disparity goes some way to explaining why football is taking the lion’s share of sports betting turnover in Brazil despite currently being unregulated, while racing takes a fraction of this even though it’s been legal for many years.

Online operators could be doing more to cash in on local racing than they currently are. The key to making the most of the Brazilian opportunity is educating the local population on the benefits of betting opportunities that the sheer volume of international races affords and cross-selling this to keen sports bettors.

Filling the gaps


Because while football is unlikely to lose its crown as the most popular sport among Brazilian bettors, the problem with football, NFL, basketball, MMA, golf, tennis and everything else, is that there are so many gaps in the schedule. And once the significant licence fees outlined in the new law have been paid, both local and foreign operators are likely going to need to optimise their product with as little downtime as possible in order to justify their investment.

Racing has the edge over all other sports because on a global basis there exists a full calendar where there is always something to bet on.

In the UK and Ireland we’ve already seen this approach used to great effect with the relatively recent introductions of North American, French, South African, Australian and Asian racing for domestic audiences. This secondary content does well as it lands in either prime leisure hours or is filler at weekends or for poor weather conditions. The increasing globalisation of racing was, in fact, one of the key reasons for our acquisition of Asian racing data provider iRace Media in the second half of last year.

In this respect, foreign operators, some of which have established a foothold in Brazil prior to a regulatory regime and are savvy with this approach used in established markets, may have an edge over others, simply because they’re experienced with the product.

Brazil is likely to be the same as any other fledgling market in the sense that if a company has just started offering a legal gambling product, they are likely going to have greater comfort in offering products to bet on that they are familiar with.


Mitigating the risk

In conversations our team has had with operators in emerging markets such as Brazil, Latam and Africa, the racing knowledge gap is an issue that’s come up repeatedly. They could easily integrate with a data provider such as ourselves from a technical perspective, but they may not fully understand the data they are looking at and some worry this leaves them overexposed.

There are a number of things that make racing more challenging than other sports to trade. For a start, the vernacular used in racing is not something that everyone understands if they’ve not been exposed to it before. In addition, a lot of operators fear racing because while they believe it can make them good money, they know there are people out there, professional punters and big racing syndicates, that know more about racing than their own traders.

This view is not unique to Brazil or even new markets, it’s something we also hear in our core markets and it possibly goes some way to explaining why new operators sometimes take every sport on offer before they get to racing. But inevitably, most take racing at some point because the volume on offer is too great to ignore. However, one recent shift worth mentioning is that more operators new to racing are opting for a platform partner or pricing partner to avoid being exposed to risks they aren’t comfortable with.

This is something that may be even more attractive to operators in emerging markets like Brazil given their lack of experience with global fixed odds racing to date. One thing that may work in their favour is that the country’s bettors would also appear to lack the maturity shown in established markets when it comes to the type of bets they are placing.


For instance, virtually all of the bets taken on football in Brazil are multis, which are bad for punters but which operators love as they are high margin and low risk. A diverse racing portfolio similarly has the potential to deliver high margins for operators and keep players engaged year-round, meaning the product could be just as successful in Brazil as it is in many more established markets.


Richard Duncan is Head of Business Development at PA Betting Services. He has been with parent company PA Media Group since 2002, with the bulk of his career having been spent working in its racing team.

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