DraftKings
NBA, MLB and NHL launch new responsible gaming campaign “Never Know What’s Next”
The National Basketball Association (NBA), Major League Baseball (MLB) and the National Hockey League (NHL) announced the release of “Never Know What’s Next,” a 30-second spot that encourages responsible betting in sports. The spot, with support from sportsbook operators DraftKings, Fanatics Sportsbook, FanDuel, PENN Entertainment, operator of ESPN BET, and the National Council on Problem Gambling reminds fans who bet to do so responsibly and always set a limit. “Never Know What’s Next” premieres on linear on Nov. 21 during the NBA’s In-Season Tournament Cleveland Cavaliers vs Philadelphia 76ers game on TNT at 7:30 p.m. ET and on @NBA, @MLB and @NHL social platforms. You can watch “Never Know What’s Next” here.
At the heart of this campaign is an educational message reminding bettors that betting is a form of entertainment and should be done so responsibly. This campaign seeks to inform bettors, with the critical message that there are no “locks” and no “easy money” in sports betting. The spot features live game action from the NBA, MLB, and NHL to demonstrate the inherent unpredictability of sports. Whether it’s a game winning shot from beyond half court, a game changing save on the ice or a walk-off home run, the campaign reminds fans that every play, every shot, every swing is unpredictable. The campaign directs fans to https://responsibleplay.org/, the National Council on Problem Gambling’s digital destination that provides resources for fans to learn more about responsible gaming. The three leagues have taken a multifaceted approach to legal sports betting and continue to communicate responsible gaming messages to fans.
“Working with our fellow sports leagues, gaming operator partners, and responsible gaming partners gives added weight – particularly for young bettors – to this shared priority of making an impact on responsible gaming education across the United States,” said Scott Kaufman-Ross, NBA Senior Vice President Head of Gaming & New Business Ventures. “Ensuring fans are aware of the inherent risk if they choose to bet and correcting the misconception that betting on sports is a good way to make money are integral to the NBA’s approach to legal sports betting.”
“We’re incredibly proud to be a part of this important campaign alongside the NBA, NHL and our operator partners,” said Casey Brett, MLB Senior Vice President, Business Development. “It’s paramount that when our fans bet, they know how to do so responsibly – and this initiative is just one small but important part of our continued commitment to ensuring sports betting stays safe for all who choose to wager.”
“This campaign continues our ongoing commitment to educating fans about the importance of responsible betting,” said Keith Wachtel, NHL Chief Business Officer. “With more fans than ever having the opportunity to legally bet in their home states, it is imperative that we work with our media and sportsbook partners, as well as with our friends at the NBA and MLB, to inform and emphasize the risks and encourage the importance of setting limits and betting responsibly, especially among our growing fanbase in the younger demographic.”
DraftKings announced the appointment of Lori Kalani as Chief Responsible Gaming Officer reporting to DraftKings’ chief executive officer, Jason Robins. Kalani becomes DraftKings’ first Chief Responsible Gaming Officer committed to the continued elevation and integration of the company’s player safety and protection activities and initiatives across all facets of its platforms and player communities.
“Responsible gaming is one of our top priorities and it is a core part of our mission to build games that our customers can enjoy responsibly. In this leadership role, Lori will further advance our responsible gaming initiatives and uphold our commitment to setting new industry standards,” Jason Robins, CEO and Co-Founder of DraftKings, said.
Leveraging a systems-based approach, DraftKings’ responsible gaming initiatives utilize, among other things, technology, employee training, evidence-based research, collaboration with third parties and advocacy groups, and comprehensive player education to promote responsible play across all platforms and all player communities, and to provide players with tools to help them manage their play responsibly.
“I have long admired DraftKings’ impact as an entertainment and engagement platform that brings a community of gaming enthusiasts together. Joining DraftKings represents an exciting opportunity for me to bolster the efforts of the company and look for opportunities to reinforce our responsible gaming initiatives. I am eager to partner with colleagues, regulators, industry leaders, and community advocates to further demonstrate DraftKings’ commitment to responsible gaming and promote a healthy gaming environment for all customers,” said Lori Kalani.
Kalani’s extensive experience in consumer protection law and proven accomplishments in developing working relationships with regulators, attorneys general and other key stakeholders will enable her to effectively work alongside DraftKings’ Compliance team to further cultivate DraftKings’ dedication to best-in-class consumer safety and protection practices.
Kalani previously was a partner at the Cozen O’Connor law firm and Co-Chaired the State Attorneys General practice. Her extensive background spans diverse industries including gaming, social media, telecommunications, hospitality and healthcare. Kalani’s nuanced understanding of regulatory environments and her expertise in representing clients in industry-shaping challenges that intersected law, politics, and policy make her the ideal leader to advance DraftKings’ responsible gaming initiatives.
2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.
DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.
Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.
“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.
Exclusive partnership between Sportradar and the NBA introduces cutting-edge betting features directly into NBA League Pass streaming service, enhancing fan experience
Sportradar (NASDAQ:SRAD) and the National Basketball Association (NBA) today announces the launch of enhanced betting-related functionality within NBA League Pass, powered by emBET, Sportradar’s over-the-top (OTT) solution. Sports betting content such as point spreads, over-unders and money lines will be seamlessly integrated into the NBA’s live streaming platform, elevating the in-play betting experience.
Where sports betting is legal, users can opt-in to have the convenience of viewing and selecting bets directly on NBA League Pass. When ready to place a bet, they are directed to FanDuel or DraftKings, the NBA’s official betting partners, through a seamlessly embedded link.
“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” the Audiovisual Senior Vice-President for Sportradar, Patrick Mostboeck, said. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”
“Integrating emBET is consistent with the NBA’s vision to create hyper-personalized and customized viewing experiences within NBA games,” the Executive Vice-President of Media and Gaming for the NBA, Scott Kaufman-Ross, said. “For NBA fans who want to wager on our games during live action, they can now elect to receive contextualized betting information directly on NBA League Pass.”
emBET will continue to enhance user engagement and retention by delivering more innovative and interactive content such as advanced team and player insights, polls, voting and trivia widgets. Sportradar’s exclusive access to NBA optical-tracking data is integral to the development of these dynamic new features to be integrated in the future.
Sportradar has been an official partner of the NBA since 2016 and is the exclusive worldwide distributor of NBA data.
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