Press Releases
Harry Cobden joins Planet Sport Bet as brand ambassador
Planet Sport Bet, the sportsbook arm of the UK’s leading independent sports media group, Planet Sport, has signed leading National Hunt jockey Harry Cobden as its new horse racing brand ambassador.
The 18-time Grade 1-winning jockey will provide unique insight into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media. Cobden will also provide analysis each day during the major spring festivals at Cheltenham, Aintree and Punchestown.
The 25-year-old, who is stable jockey to 14-time Champion Trainer Paul Nicholls, will ride the likes of Bravemansgame, Stage Star, Stay Away Fay and Captain Teague this season, and joins Planet Sport Bet’s stable of brand ambassadors alongside former Premier League footballer Robbie Savage and TV presenter Emma Jones.
Planet Sport launched Planet Sport Bet in 2021 as part of the founding of a Betting & Gaming division that also houses multi-sports media title PlanetSport .com and recent acquisition, Tipstrr, a content subscription platform.
Mike Grenham, MD, Betting at Planet Sport said: “We are delighted to have signed Harry as our horse racing brand ambassador for the 2023/24 National Hunt season. He is one of the top jump jockeys around, and it’s fantastic that he will be able to offer his thoughts on some of the best horses exclusively to our customers.
“You just have to look at the likes of Bravemansgame, Stage Star, Stay Away Fay, Captain Teague and Hermes Allen to see the quality that Harry will ride this season. And with him involved in the jockeys’ title race as well, he’s set for a very exciting season and one we’re really excited to being involved with.”
Planet Sport Bet brand ambassador Harry Cobden said: “I’m really looking forward to getting started with Planet Sport Bet. It might be a relatively new sportsbook, but I’ve been really impressed with what they’ve done so far and what better place to kick things off than at Cheltenham for the November Meeting!
“The National Hunt season is in full swing now and I’m very lucky to be riding some of the best horses in Britain each week, while I’m still focused on challenging for the jockeys’ title. It’s set to be a very exciting few months.”
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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