During Saturday’s Football League One match against Shrewsbury, Blackpool FC’s regular front-of-shirt sponsorship will promote the nationwide ‘Safer Gambling Week’ campaign. Blackpool FC is the only club this weekend to feature this important message, thanks to the brand placement that has been donated by the club’s principal partner, LeoVegas. This initiative aims to raise awareness and promote the importance of gambling responsibly.
As the official principal partner of Blackpool FC, LeoVegas has been showcasing its brand on the front of the first-team adult shirt since July this year. The partnership offers an opportunity not only to promote the greatest igaming experience but also to emphasise the importance of gambling in a safer way. In support of the cross-industry initiative ‘Safer Gambling Week’ in the United Kingdom and Ireland, LeoVegas Group is replacing the shirt’s ordinary branding with ‘Safer Gambling’ logos. Blackpool FC’s first team will wear the special match kit at the Football League One match against Shrewsbury Town FC on Saturday, 18 November. Blackpool will be the only club that weekend to showcase these logos on their shirts, highlighting the commitment to the campaign.
Sam Behar, LeoVegas Group Director of UK and Ireland, said “Responsible gaming is at the heart of our offering at LeoVegas. We are incredibly proud to work with Blackpool and to make sure all fans understand the range of tools we have on offer to ensure our players keep their play safe. Safer Gambling Week is an important time of the year and, as such, ensuring that we replace our logo on the front of shirt to promote the week was crucial to us at LeoVegas. We thank Blackpool for their ongoing support for this week and for how we communicate our commitment to responsible gaming.”
Jonty Castle, Blackpool FC Chief Operating Officer, added, “Safer Gambling Week is an important nationwide initiative, which both ourselves at the football club and LeoVegas wanted to bring to the forefront of people’s thinking this weekend.”
“Raising awareness on the importance of safer gambling is vital, and Saturday’s match will see us promote this in a unique way, with LeoVegas replacing their front of shirt sponsorship with the ‘Safer Gambling’ logos. Alongside crucial information, support and advice being spread across our website and social media platforms, the key messaging surrounding Safer Gambling Week is being circulated as far and wide as possible by both ourselves and our valued partners at LeoVegas.”
“We thank LeoVegas for their ongoing support and for their kind donation of their front of shirt sponsorship to such a worthy cause this weekend.”
Safer Gambling Week, 13-19 November, is an annual campaign to promote safer gambling across the UK and Ireland with the support of a wide range of partners. The objective is to stimulate nation-wide conversations about safer gambling, giving people the information they need to gamble more safely, as well as directing those who need further advice and support to the right point of contact. For more information, visit https://safergamblinguk.org/.
LeoVegas Group launches LeoVegas.nl in the Netherlands
LeoVegas Group has launched LeoVegas.nl in the Dutch market through LeoVegas Gaming PLC. The Group was granted a gaming license earlier this year by the Dutch regulatory authority KSA (Kansspelautoriteit), and the launch of LeoVegas.nl marks an important step in the Group’s international growth strategy. Players in the Netherlands will be able to enjoy the greatest igaming experience on verticals such as casino, live casino, and sports betting.
LeoVegas Group is pleased to announce that LeoVegas.nl has been launched in the strategically important Dutch market through LeoVegas Gaming PLC. The Group was recently granted a five-year gaming license for casino, live casino, and sports betting, allowing LeoVegas, “The King of Casino”, to welcome Dutch players and gain market share as the Group’s international growth journey continues.
LeoVegas.nl will offer an ever-growing portfolio of entertaining slot games, Dutch-speaking live casino croupiers, and competitive sports betting odds to ensure the greatest igaming experience for players in the Netherlands.
Commenting on the announcement, Gustaf Hagman, CEO of LeoVegas Group, said, “The King of Casino is finally home in the orange kingdom! I am delighted that we are taking steps into the Dutch market. The combination of a well known brand, our platform, and cutting-edge content will make LeoVegas.nl a contender for the leader’s jersey in the Dutch igaming market.”
During 2023, LeoVegas Group has been deepening its commitment to the European igaming market by launching sports betting and igaming brands in Denmark (expekt.dk), Germany (LeoVegas.de) and the UK (BetMGM.co.uk). The Group has also entered into strategic partnerships with top European football clubs such as Champions League finalists Inter and treble winners Manchester City F.C., as well as Newcastle United F.C. These partnerships are increasing brand awareness and visibility in connection to sports, and expanding the Group’s reach with audiences worldwide, supporting the ambition to launch LeoVegas Group as a global provider of the greatest igaming experience for both casino and sports betting.
Max Megaways and Vegas Megaways Make Ontario Debut
Big hits from Big Time Gaming to launch for Ontario players July 26
Two new Megaways slots from legendary Australian games studio Big Time Gaming (BTG) are about to hit the Ontario market. Max Megaways and Vegas Megaways will make their Canadian debuts together on July 26 via partners of Evolution. That includes major Ontario operators like 888, BetMGM, LeoVegas and Rush Street Interactive.
Max Megaways is a Bond-esque caper with a license to thrill while Vegas Megaways is a game writ large in neon, transplanting a slice of the Las Vegas Strip to your living room.
BTG changed the way we thought about slots when it developed the Megaways mechanic, a powerful random-reel-modifier that alters the number of winning paylines with every spin meaning there can be anything up to 117,649 ways to win. BTG has since licensed the mechanic to numerous game developers and Megaways has become and industry standard and player favourite.
But BTG does not rest on its heels and these two games are packing all kinds of clever and exciting mechanics.
In Max Megaways, you play the titular debonair secret agent as he infiltrates an arch supervillain’s remote volcano-island lair and help avert a missile launch that could turn every city in the world into liquid hot magma.
With every base game spin and reaction, there is a chance to score a bonus in the form of Maximum Megaways, Vertical Wilds, Horizontal Wilds or Wild Bombs. There’s also a Megascatter Enhanced Free Spins feature where you can select three doors into the volcano lair to reveal your free spin bonuses.
Meanwhile, in glitzy Vegas Megaways, you have a chance of triggering one of four bonuses in the base game in Maximum Megaways, Vertical Wild, Horizontal Wild or Wild Bomb. You can also hit up the VIP Gamble if you’re feeling lucky for the chance to climb a ladder to win up to 50 free spins. Along the way you can collect special VIP Tips to help you make the right choices.
Both games include BTGs popular Bonus Buy and Win Exchange features for players who want to jump right into the action. Bonus Buy lets you buy in to the bonus round directly, while, with Win Exchange, you get the chance to gamble big wins for more spins.
“Since we began releasing content in Ontario earlier this year, we’ve had some great feedback from players who really enjoy the new mechanics we drop into our games,” the Chief Executive Officer for BTG, Nik Robinson, said. “That’s why we’re really excited about Max Megaways and Vegas Megaways because these two titles really take things up a notch in terms of engagement and playability.”
“For years, BTG has been pushing the boundaries of how we think about casino gaming with each new release,” the Chief Commercial Officer North America for Evolution, Jeff Millar, said. “Max Megaways and Vegas Megaways were massive hits for Evolution when we launched them in other markets last year. The joy of these games is that there’s so much going on in terms of amazing features and bonuses but they’re still simple to play. We think they will be smash hits in Ontario.”
BTG’s Big Bad Bison Goes Live in Ontario July 5
New BTG game challenges you to tame the Big Bad Bison for some epic wins
Do you have what it takes to tame Big Time Gaming’s Big Bad Bison? Already a big hit in Europe, this is a high-volatility slot where the North American wilderness takes center stage and it will be stampeding into Ontario on July 5. The game makes its Canadian debut via Evolution Network partners such as 888, BetMGM, LeoVegas and Rush Street Interactive.
Legendary Australian games developer Big Time Gaming (BTG) is the originator of the Megaways mechanic, which revolutionized the online gaming space. Now, thanks to BTG, Ontario players get to sample this powerful random-reel-modifier that changes the number of winning paylines with every spin. And paylines can reach anything up to 117,649 when the reels get hot.
Big Bad Bison marries the epic beauty of the North American landscape with a cool Spaghetti Western soundtrack and some innovative features that will delight and surprise in equal measure.
As the American Eagle wheels and cries aloft, single symbol wilds run through the reels in the base game, adding random multipliers for magnificent wins. Meanwhile, each retrigger in the free spins round will reduce the minimum density by one to beef up your game for a rampage of wins to occur.
But you don’t have to wait to hit the bonus round. Press the Bonus Buy icon to purchase twelve free spins for 50 times stake and run straight into the action. Or use Win Exchange to gamble your big wins into free spins and hopefully some epic wins. It’s time to show that bison who’s boss.
“We wanted to build a game with awesome audio-visuals that’s also packed with exciting features, mechanics and explosive playability,” the Chief Executive Officer for BTG, Nik Robinson, said. “So, we did. Big Bad Bison has been making serious waves in Europe since we launched it there in early June and we’re thrilled that Ontario players will now get to enjoy it too.”
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