Press Releases
Over half of UK gamblers view betting funds differently to money in their bank accounts, new research reveals
During Safer Gambling Week, BetMGM reveals data that highlights UK gambling and betting habits
Over half of UK gamblers view the money in their accounts with betting websites as different to the money in their bank account, new research from BetMGM can reveal.
To mark Safer Gambling Week in the UK, BetMGM surveyed UK residents who have placed a bet or gambled within the last 12 months, with 51% of them saying they see money in gambling accounts differently to their personal funds. Despite the money holding the same value no matter where it is held, the research highlights that there is an innate awareness of its true value.
Further highlighting this and the need for greater education and awareness around gambling, 19% admitted they usually or always chase their gambling losses, while 14% do not view their winnings as ‘real money’.
However, there is a positive trend among younger players, with those aged between 18-34 more likely (92%) to put a monetary restriction on their betting to ensure their safety.
BetMGM is committed to promoting safer gambling and providing an experience which is safe and enjoyable for all players – and undertook this research to educate the public about gambling habits and how to stay responsible while betting.
Sam Behar, UK Director at BetMGM, said: “The industry has come on leaps and bounds in the past decade – we know so much more about responsible gambling and everyone at BetMGM is devoted to ensuring our customers play safely.
“We’re a huge supporter of Safer Gambling Week but it is something that is core to our business throughout the year.
“We’re delighted to see the growing use of responsible gambling with younger players throughout the UK, but there is always more that can be done. We are striving to improve and introduce new methods to help potential problem gamblers.
“To those who have admitted chasing their losses and those who view the funds in their betting accounts as different to that of their bank accounts, we implore them to see that money as having real-world value.”
BetMGM has tools in place to support players who are feeling uncomfortable about their gambling, including human customer support available 24/7.
Also in place are deposit, loss, session and wagering limits, self-exclusion and ad-limiting tools as well as access to services like therapy, support groups and financial blocks.
Key findings from the report include:
- 51% of UK gamblers view the money in their gambling accounts as different from that in their bank accounts
- 92% of players 18-24 put monetary restrictions on their gambling
- 46% put money won from gambling into their savings
- 26% use gambling winnings to place another bet straight away
- 19% always or usually chase their gambling losses
For more information on safer gambling, please visit betmgm.co.uk/safer-gambling or the Safer Gambling Week website at safergamblinguk.org. You can also call the UK’s National Gambling Helpline on 0808 8020 133.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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November 18, 2023 at 5:51 pm
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