Press Releases
BETBY crowned best Mobile Sportsbook Provider at the 2023 SiGMA Europe Awards
BETBY, the innovative sportsbook supplier, has been recognised as the leading Mobile Sportsbook Provider at this year’s SiGMA Europe Awards, further highlighting its outstanding sportsbook offering, which is fully responsive across mobile for seamless experiences.
BETBY’s award-winning platform is made with mobile in mind and provides no limitations for bettors who engage with the supplier’s sportsbook, which includes customisation options, bespoke layouts, and an array of widgets that can be used easily on any mobile device, creating immersive journeys, with ultra-fast loading time and full adaptability to different screen sizes.
2023 has seen BETBY’s cutting-edge product go from strength-to-strength thanks to the addition of a number of new features that have maximised player engagement.
The sportsbook has recently seen the integration of Combo Freebets, which issues bonuses for winning combination bets, which are incredibly popular with sports bettors.
Alongside this, BETBY has improved its Bet Builder, with the addition of Cricket and other sports to the product, as the supplier keeps its finger on the pulse of what is proving to be popular with bettors, and providing easy experiences when engaging with BETBY’s platform.
This year has also seen enhancements to the brand’s Betby.Games product, with Cricket 2.0 and eTennis now available within its esports offering, as BETBY utilises the latest technologies within its esports content portfolio, to provide the most realistic and immersive experiences.
Leonid Pertsovskiy, CEO at BETBY, said: “A great deal of work has gone into ensuring our sportsbook maintains its industry status and this award win is fantastic recognition of everyone’s hard work this year. Bettors engage with content on mobile, and this has been a huge factor in ensuring our products are fully optimised across all devices. As we move into 2024, we are well placed to take our sportsbook to even greater heights and continue to provide our partners and bettors with maximum engagement from our content portfolio.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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