Press Releases
Responsible Gambling Tips to Elevate Player Experience
In anticipation of European Safer Gambling Week 2023, SOFTSWISS, a technology company providing comprehensive solutions for the iGaming industry, shares valuable tips on ensuring the best responsible gambling practices.
Responsible gambling holds a special place within SOFTSWISS, harmonising with both licence requirements and its core values. Each licence obtained brings a distinct responsible gambling mandate, complete with specific documentation, guidelines, and directives. Rigorous internal audits demonstrate SOFTSWISS’ commitment beyond compliance, coupled with ongoing employee training for meticulous adherence to stipulations, ensuring an unmatched player experience.
In response to dynamic licence requirements, the multifunctional Anti-Fraud Team at SOFTSWISS, entrusted with diverse responsibilities, including ensuring Responsible Gambling, has crafted its proprietary approach to the issue through in-house research. Since the beginning of the year, the team has processed more than 26K requests encompassing lockout of problematic players, analysing notifications concerning at-risk players and managing player reactivations.
Ilya Nesterov, Anti-Fraud Team Lead, comments: “We are observing a steady increase in the number of players under monitoring, driven by our expanded analysis of information, indicators, and metrics. Our team is paying more attention to vulnerable groups of players, implementing dedicated monitoring segments, differentiated by factors such as age, duration and time of activity, day or night.”
Being a technology company specialising in iGaming software, SOFTSWISS is crafting an automatic tool to monitor players for suspicious behaviours and evaluate the associated risk levels, leveraging the full spectrum of available metrics and indicators.
SOFTSWISS’ diligent efforts to enhance responsible gambling practices are guided by the following principles:
- Knowledge Power: SOFTSWISS fortifies its dedicated team through rigorous and comprehensive training programs, cultivating them into fervent advocates for responsible gambling. This approach ensures not only proficiency but also instils a profound understanding of the paramount significance of player safety within the iGaming industry.
- Player Empowerment: Players are provided with a suite of tools, including options to set deposit limits, session durations, and self-exclusion measures. The emphasis is on educating players about the availability and functionality of these tools, ultimately empowering them to regain control over their gaming experience.
- Analytics and Alerts: SOFTSWISS experts continuously develop cutting-edge data analytics tools to monitor player behaviour, detect unusual patterns, and promptly address red flags, contributing to a safer gambling environment.
- Quarterly Analysis: The Anti-Fraud Team delves into the data showing a consistent upward trend in responsible gambling requests. This indicates the need for evolving tools and methods to address challenges effectively.
- Operator and Customer-Centric Procedures: Educating operators and prioritising customer well-being establishes a win-win scenario for all stakeholders, culminating in an exceptional player experience and fostering business growth.
- Regular Check-Ups: Periodic audits and assessments keep responsible gambling policies sharp and effective.
- Open Dialogues: Maintaining open channels of communication with departments, managers, and operators creates a partnership focused on safer gambling.
The SOFTSWISS Managed Services team is gearing up for the upcoming SiGMA Europe 2023, scheduled to be held in Malta from 14 to 16 November. The team is actively preparing for the meetings with partners and potential clients at stand 2129.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,700 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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