Affiliate Industry
Six Major Affiliates Form RGAA to Protect Consumers and Advocate Responsible Gambling

Gambling affiliates create new group to protect consumers: Responsible Gambling Affiliate Association (RGAA)
The RGAA, founded by the six major United States gambling affiliates, will serve as a trade association to advocate for reasonable regulation, responsible advertising and consumer protection.
Today, we are proud to announce the formation of the Responsible Gambling Affiliate Association (RGAA), a coalition of like-minded companies dedicated to nurturing an environment where gambling affiliate companies can serve the commercial needs of the regulated online gambling market.
The RGAA’s mission is to champion responsible gambling marketing and advertising practices, empower gambling affiliate companies to influence sensible regulation and protect consumer interests while effectively participating in the market.
Comprising six major players in the United States online gambling affiliate sector, the RGAA includes Better Collective, Catena Media, Gambling.com Group, oddschecker Global Media, Spotlight Sports Group and XLMedia plc. These initial members have recognized that affiliate marketing providers must participate in broader industry initiatives in the United States to advocate for sensible advertising regulation that balances consumer protection and the practicalities of digital advertising.
Although gambling affiliates are subject to significant regulation, there is potential for further improvement in elevating the standards of the affiliate marketing sector.
The new trade association is built on five strategic pillars:
* Promotion of competitive gambling markets, emphasizing the importance of open and competitive online gambling markets to ensure consumers can access a diverse selection of modern online gambling services.
* Industry education through developing an upcoming slate of initiatives to heighten visibility and generate greater recognition within the gambling sector for gambling affiliates including inviting additional businesses to join in time.
* Consumer protection, empowerment and choice that steers consumers towards their locally-licensed and regulated options, promoting greater product innovation, elevated customer service standards and maximized consumer experience.
* Advertising codes of conduct to ensure ethical marketing and advertising practices that play an important role in minimizing problem gambling while serving the commercial needs of the broader gambling industry.
* Responsible business practices based on thoughtful dedication, intelligent advocacy and a profound sense of responsibility toward both the industry and the consumers it serves.
The RGAA is currently in the process of hiring a permanent President to act as the figurehead of the organization and play a pivotal role in shaping the future of responsible affiliate practices, advocating the needs and interests of its members, fostering collaboration with industry stakeholders and advocating for the highest standards of integrity. A forthcoming announcement will be made once an RGAA President has been appointed.
“We are committed to doing everything possible to help empower our industry to promote gambling as entertainment and enable our customers to enjoy our products and services responsibly,” the Chief Executive Officer North America for Better Collective, Mark Frank Pedersen, said. “Having the industry come together with a unified approach to creating standards and guidelines puts the best interests of our consumers, customers and their families at the forefront. Not only is this the right thing to do for our customers, it’s the best thing to ensure the success and longevity of the industry and our businesses.”
“The United States gambling market is swiftly regulating and affiliates are vital to the overall industry,” the Chief Executive Officer for Catena Media, Michael Daly, said. “Catena Media is proud to be a founding member of the RGAA, an association committed to promoting responsible, positive wagering experiences through legal, regulated operators.”
“All stakeholders in the American online gambling market need to understand the critical role affiliate companies play in helping regulated online gambling operators achieve their growth targets,” the Chief Executive Officer for Gambling.com Group, Charles Gillespie, said. “Gambling.com Group is proud to be part of the new Responsible Gambling Affiliate Association to ensure that standards remain high among our peers and that the voice and message of the affiliate marketing community is heard loud and clear.”
“Our consumers are at the heart of everything we do so we, together with our fellow founding members, wanted to lead the way in promoting social responsibility in the affiliate industry and creating a safer gambling environment for consumers in the United States as that market continues to grow,” the Chief Executive Officer for oddschecker Global Media, Stuart Simms, said. “Our ambition is that the RGGA will support fair play for all.”
“Spotlight Sports Group has always been at the forefront of the responsible gambling ecosystem, consistently looking to go above and beyond regulatory requirements,” the Chief Executive Officer for Spotlight Sports Group, Mark Renshaw, said. “We are extremely proud to be a founding member of the Responsible Gambling Affiliate Association, which I believe will play a key role in ensuring the highest standards are set among the affiliate industry.”
“XLMedia is very proud to be a founding member of the RGAA, an association committed to promoting responsible online gambling,” the Chief Executive Officer for XLMedia plc, David King, said. “As an affiliate marketing company, we play a critical role in providing consumers with choice while supporting regulated online gambling operators to reach customers and grow their business.”
Learn more about the RGAA here: www .RGAA .org.
Affiliate Industry
Casino Guru shortlisted for prestigious SBC Awards Europe 2025

Casino Guru has been shortlisted for the inaugural SBC Awards Europe 2025, joining a competitive field of contestants in the “Casino Affiliate of the Year” category. SBC Awards Europe 2025 is the first edition in what will be a recurring event, celebrating excellence at the SBC Summit Malta, which was rebranded from CasinoBeats Summit.
The event ceremony is due to take place on Thursday, June 12, at the Hilton Malta and will reunite 300 industry guests. Casino Guru is honored to have been distinguished by making the shortlist and competing against other industry leaders such as Gentoo Media, Gambling.com Group, and Brian Christopher’s Flip the Switch.
Casino Guru is more than an affiliate, with a distinguished track record for favoring player safety and empowering consumers to make the right choices about the casinos they play at.
With a review database that exceeds 8,296 casinos, 17,414 bonuses, and 20,194 casino games, Casino Guru is constantly growing as the Internet’s largest and most reliable database for anything that has to do with iGaming.
Commenting on Casino Guru’s shortlisting in the ‘Casino Affiliate of the Year’ category at the SBC Awards Europe 2025, Daniela Sliva, Public Relations and Creative Projects Director, said:
Being shortlisted for the inaugural SBC Awards Europe is a testament to Casino Guru’s impact and recognition as a trusted voice in the industry. Through continuous efforts to educate both industry professionals and players, we have consistently promoted the core values that should define the entire iGaming industry – transparency, fairness, and openness. Casino Guru is proud to be considered for the Casino Affiliate of the Year award, a reflection of our unwavering commitment to player protection and ethical industry standards.
Casino Guru is an outlier with groundbreaking initiatives, including the Complaint Resolution Center, which returned more than $40,000,000 to players by February 2025, making it an unmatched industry specialist.
Casino Guru is one of the few industry companies – and possibly the only one – to actively champion industry-wide improvement of casino standards through its unique Safety Index reviewing methodology.
Each of the more than 8,296 casinos in the Casino Guru database is reviewed manually and scrutinized for the fairness of their terms and conditions.
Ratings are fluid and are continuously subjected to reassessment to ensure that players looking for recommendations will get the most up-to-date and reliable information.
Casino Guru has spearheaded sustainable efforts in responsible gambling through the launch of the Gamtegrity platform and has worked with sector leaders to advance the importance of safe & positive play.
Casino Guru continues to set industry standards by taking a truly player-centric approach, one that challenges industry practices and upholds transparency, fairness, and openness as core principles of play.
The post Casino Guru shortlisted for prestigious SBC Awards Europe 2025 appeared first on European Gaming Industry News.
Affiliate Industry
Already Media acquires Live Casino Comparer

Tech-driven affiliate and media company Already Media has acquired Live Casino Comparer for an undisclosed sum.
Live Casino Comparer is a well-established review portal focused on the live dealer niche. It was founded in 2014, and its team brings more than 30 years of casino experience to every review it publishes.
The site’s founder, Neil Walker, will stay on both as an advisor and an active part of the content team, helping to scale Live Casino Comparer’s output across both the B2C and B2B verticals.
Already Media will also rebuild the site’s platform and has plans to enter into new geos and content formats.
The deal was brokered by Corfai, the specialist M&A advisory founded by Ben Robinson.
Alina Famenok, CEO at Already Media, said: “This is another landmark for Already Media, as we continue to acquire brands that expand our reach and can benefit from our technology. We’re excited to get to work alongside Neil to take Live Casino Comparer to new heights. Huge thanks to Ben and the Corfai team for helping us close this deal in just two weeks, which is surely the fastest M&A deal in iGaming history.”
Neil Walker, founder at Live Casino Comparer, added: “I couldn’t be more excited to begin this new chapter for Live Casino Comparer as part of the Already Media team. They bring the technical and operational firepower to scale globally, while keeping the spirit of honest, expert-driven reviews at the core.”
The acquisition aligns with Already Media’s strategy of acquiring trusted affiliate brands and elevating them through its technology-led approach.
Last year, the company acquired PokerListings, and has since migrated it to a new platform, entered new regions and developed a vibrant community around the brand.
The post Already Media acquires Live Casino Comparer appeared first on European Gaming Industry News.
Affiliate Industry
Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025

Boomerang is a contender for Sportsbook Operator of the Year and Bonus Offer of the Year
Boomerang, a rapidly growing global brand behind the annual Golden Boomerang Awards, has been shortlisted for the AffPapa Awards 2025 in 2 categories: Boomerang Bet on Sportsbook Operator of the Year and Boomerang Partners on Bonus Offer of the Year.
Inclusion in the Sportsbook Operator of the Year nomination is a testament to Boomerang’s success in the online betting industry. Over 2024-2025, the brand has achieved great results: the betting segment has grown fivefold (5x), and the number of sports betting offers surged more than 6 times. Six new brands were added to Boomerang’s portfolio in 2024, contributing to an almost 1.5-fold increase in end-users. In addition, Boomerang is the Official Regional Betting Partner of AC Milan, one of the world’s most famous and titled football clubs.
The Bonus Offer of the Year nomination confirms the high level and detailed elaboration of Boomerang’s bonus policy. Its portfolio includes more than 15 brands, each operating in strict compliance with the Terms and Conditions, including Bonus rules. Boomerang ensures fairness, transparency, and visibility of key bonus information for partners and users. It regularly collects feedback to improve its bonus policy and make it consistent with the expectations of its audience.
Boomerang actively develops community and works on building long-term trusting relationships with partners. This is demonstrated, among other things, by the second annual tournament for affiliate teams – Golden Boomerang Awards 2025. It will run until May 11. The top 30 teams on the leaderboard will be invited to Milan. There, the best of the best will be named, and 11 awards will be presented, including the main one – the Grand Prix.
The voting phase of the AffPapa Awards has started and will run until May 11. Users can choose their favorites in the nominations and influence the final results. Vote on the AffPapa Awards 2025 website. The award ceremony will take place on May 28 in Malaga during the AffPapa – iGaming Club Conference Malaga 2025.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Voting is open: Boomerang nominated in 2 categories at the AffPapa Awards 2025 appeared first on European Gaming Industry News.
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