Press Releases
La Royale Gaming Investments names Dee Maher as CEO
La Royale Gaming Investments, a holding company that brings together a unique ecosystem of innovative online and offline gaming companies through strategic mergers and acquisitions, has appointed Dee Maher as Chief Executive Officer.
Maher is an industry veteran with a career spanning more than 15 years and covering legal and compliance leadership roles at major organisations including Genesis Global, Betclic, Vera&John and Evolution Gaming.
As Chief Executive Officer of La Royale Gaming Investments, Maher has been tasked with supervising the expansion of La Royale’s Gaming Investment portfolio through recognising opportunities that are aligned with La Royale’s online and offline gaming strategies.
Maher will also oversee the launch and operations of La Royale Gaming Investments’ next company, a game aggregation platform that will make its debut at SiGMA Europe in November.
La Royale Gaming Investments is a subsidiary of La Royale Investments, which holds interests in fintech, connected estate, digital marketing, and entertainment.
Joan Beaufort, Entrepreneur and Founder at La Royale Investments, said: “I am thrilled to welcome Dee to La Royale Gaming Investments and into the position of CEO. She is the perfect one for this role that requires a unique combination of industry experience and skills in the areas of strategy, management, legal and compliance.”
“Dee has this experience and this skill set and that’s what makes her the perfect candidate for La Royale Gaming Investments CEO.
“We have bold and ambitious plans for the business, including our soon-to-launch game aggregator, and Dee is absolutely the best person to lead us forward and to ensure we not only meet but exceed our goals.”
Dee Maher, Chief Executive Officer of La Royale Gaming Investments, added: “I am honoured to have taken on the role of CEO of La Royale Gaming Investments and to have the confidence of the team to lead the business on to success.
“The pieces of the puzzle are coming together as we move to become a major player across all areas of the online gambling space, starting with the launch of our game aggregator next month. I am truly excited to be leading the business and look forward to sharing more of our plans over the coming months.
“I am also incredibly lucky to be working with the most talented and passionate team, and together I know we have what it takes to succeed.”
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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