Press Releases
World Pool celebrates record-breaking 2023
World Pool, the largest globally commingled horse racing pools created and powered by the Hong Kong Jockey Club, has closed its season with a 24% year-on-year increase in turnover totalling HK$7.4 billion.
Starting and finishing at Flemington Racecourse in Australia, and reaching out to eight countries for a total of 222 races (up from 154 races in 2022), World Pool has enjoyed a record-breaking 2023.
For the first time, World Pool was active in Germany, Saudi Arabia, Argentina and Australia, while extra races were taken from the UK and Ireland. The inaugural inclusion of Cox Plate Day in Australia marked a significant milestone where the G1 Cox Plate, won by the Hong Kong-trained Romantic Warrior, amassed an impressive HK$60 million in bets to secure a place in the top five of World Pool’s highest single-race turnovers.
Another highlight was the prestigious G1 Queen Elizabeth II Jubilee Stakes at Royal Ascot, which saw a new single race turnover record set at HK$66.2m, overtaking the 2022 Derby at Epsom which totalled HK$66.1m. King George Day at Ascot saw the biggest jump in turnover for a UK or Irish raceday, rising from HK$253m to a new record of HK$287m, an increase of over 13%, while 2,000 Guineas Day as well as days one and three of Royal Ascot also posted year-on-year increases.
Dubai World Cup night saw the second highest growth, with turnover up from HK$280m to HK$315m.
Michael Fitzsimons, Executive Director, Wagering Products of the HKJC, said: “World Pool was created to unite the world’s best racing events and provide racing fans with a value product that has never been seen before.
“We are absolutely delighted with how World Pool has performed in 2023. We’ve not only seen records broken and growth in countries where World Pool was already in operation, but a very promising reception in new jurisdictions too.
“We’d like to thank all of our partners around the world for their commitment and passion in helping us to grow World Pool. This is just the beginning.”
2rbo Affiliates, a standout casino and sportsbook affiliate program, is thrilled to announce that it has been shortlisted for the Best Newcomer category at the iGB Affiliate Awards 2024. This recognition is a testament to the hard work, dedication, and strong partnerships that the team at 2rbo Affiliates has built since its launch in 2023.
Jonjo Walsh, Affiliate Manager at 2rbo Affiliates, said, “Being shortlisted for the Best Newcomer category is an incredible achievement for our team. We’ve put in a lot of effort, built strong connections with our partners, and it’s gratifying to see recognition for all our hard work. A big thank you to everyone involved, and to iGB Affiliate for shortlisting us.”
2rbo Affiliates, launched in 2023, operates under four licenses (SGA, MGA, DE, and IE) and manages seven licensed brands. The company offers a range of pricing models, flexible commissions, and no negative carryover, providing a reliable return on affiliates’ efforts. A stellar ReferOn platform ensures easy and efficient affiliate management.
The iGB Affiliate Awards 2024 are part of the iGB Affiliate London 2024 event, designed to celebrate individuals and teams in affiliate marketing and iGaming. The awards will take place following the second day of iGB Affiliate London on 8 February 2024.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
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