partnerships
ESA Gaming and REEVO Unite
REEVO, the B2B content and aggregation platform, has partnered with ESA Gaming, an innovative provider of high-performing gaming products. By integrating ESA Gaming’s exceptional gaming content into REEVO’s platform via a single, hassle-free API integration, REEVO aims to streamline the process for its clients, providing a seamless and enjoyable gaming experience for their partners while saving valuable time and resources.
REEVO is on a mission to simplify and accelerate the customer journey for iGaming operators. Its portfolio features an array of high-performance slot and table games. REEVO also offers an extensive collection of 8000+ games, including slots, table games, crash games, and live gaming experiences, sourced from esteemed third-party suppliers. The company’s commitment to innovation will see the addition of over 10 new game providers in 2023 and more than 60 in 2024.
ESA Gaming, founded in 2009, has made a name for itself as a provider of non-traditional casino content and has recently announced its foray into the slots space as well with the first title being launched shortly.
ESA Gaming has had great success with its EasySwipe™ offering, a lightweight HTML5 mobile-first game family. These titles seamlessly integrate into sportsbooks, enhancing the user experience by offering top-quality casino games without interrupting the sports betting experience. Notably, EasySwipe™ games have a proven track record of cross-selling without cannibalisation, allowing sportsbooks to extend brand loyalty and boost revenue. ESA Gaming also offers a content aggregation platform and a poker product.
The partnership between REEVO and ESA Gaming leverages the strengths of both companies. REEVO’s powerful aggregation platform and ESA Gaming’s innovative mobile gaming solutions will provide operators with a complete package to meet the evolving demands of the iGaming industry.
Petra Maria Poola, Head of Sales, REEVO, said: “We are excited to join forces with ESA Gaming to offer our operator partners a seamless and diverse gaming experience. This partnership allows us to further empower our clients by integrating ESA Gaming’s top-tier gaming content into our platform through a single API, simplifying the process and driving customer engagement.”
Thomas Smallwood, Head of Marketing at ESA Gaming, added: “We have experienced great momentum in 2023, furthering the reach of our unique content and by partnering with REEVO, we will get our games in front of new audiences in key markets.
“As we continue to grow our product offering and geographical footprint, we are thrilled to have REEVO on our side.”
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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