Mansion Sports, a leading private equity firm based in the UK, specializing in investments across sports facilities, sports news portals, and sports entertainment, has announced its partnership with billiards icon Efren ‘Bata’ Reyes, coinciding with the launch of Mansion Sports Billiards, an eCommerce platform catering to global billiards enthusiasts. This strategic move underscores Mansion Sports’ commitment to elevating the billiards experience worldwide.

The partnership encompasses a series of events and tournaments showcasing high-level billiards play, as well as projects aimed at fostering a deeper connection with the sport’s enthusiasts. With Reyes’s involvement, these initiatives are poised to deliver thrilling matches and dynamic gameplay, leaving a lasting impact on the billiards community.

To kickoff the partnership, Mansion Sports unveiled Mansion Sports Billiards, an eCommerce site offering premium billiard products globally. Featuring high-quality cues, stylish tables, and top-notch accessories, the platform aims to enhance enthusiasts’ playing experience. Initially rolling out in Vietnam, Mansion Sports Billiards plans for global expansion.

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Reyes, renowned for his  exceptional skill and long-standing dominance in billiards, joins Mansion Sports as Brand Ambassador. This partnership will leverage Reyes’s stature in the billiards community to bolster Mansion Sports’ presence through various events and initiatives.

“We are honored to have Efren ‘Bata’ Reyes as a Mansion Sports Brand Ambassador and are excited to work together to bring the sport of billiards to new heights.“ said Denis Keet, Managing Director of Mansion Sports.

“We believe that Reyes brings decades of experience and a storied career to the partnership. His achievements have not only earned him numerous titles and awards but also a substantial fan base and respect within the sports community,” Keet added.

Gaming Innovation Group (GiG) has announced that its multi-award winning iGaming Platform has powered the launch of Suprnation in Estonia, as GiG’s market-leading technology continues to strengthen, amplifying growth in an ever expanding number of regulated markets around the globe.

GiG has garnered a strong reputation as a regulated markets expert, with this latest new launch underscoring its commitment to driving growth opportunities for its partners into new markets, as regulation becomes ever more pronounced.

The news of the launch of long-term partner Suprnation is also notable for extending GiG’s impressive recent cadence of live delivery, launching ten brands in the last six months.

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Prioritising a partner-centric strategy, GiG has built a strong reputation for growth, leveraging its extensive experience to foster strong professional relationships with operators, providers, and regulatory bodies. As legislative frameworks evolve, particularly in new and emerging markets, the expertise and experience of providers like GiG become increasingly critical in navigating regulatory complexities and driving revenue.

iGaming in Estonia, across online casino, sportsbook and lottery, is expected to deliver steady annual growth, resulting in a projected market revenue of over €271m by 2029 according to data supplied by H2 capital.

Andrew Cochrane, Chief Business Officer at GiG, said: “We are proud that our long standing partnerships continue to benefit from the expanding addressable markets we have added to our portfolio. The widening regulated opportunities we deliver ensures we excel at driving revenue growth for our partners in new markets, and we look forward to continuing to leverage our expertise, powering online successes throughout burgeoning new regions like Estonia. ”