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RubyPlay Develops Bespoke Immortal Ways Mr First Slot for BFTH Arena Awards

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Latest creation made for BetConstruct’s recently announced Best FTN Game Awards

RubyPlay, an innovative B2B iGaming development studio, has created an exclusive Immortal Ways title for long-term partner BetConstruct, which forms its entry for the online gaming solutions provider’s BFTH Arena Awards held in December.

The BFTH Arena Best FTN Game Awards hosted by BetConstruct celebrates innovation and creativity within the iGaming industry. It is dedicated to nurturing talents and rewarding fresh ideas with substantial prizes. The winners will be announced at BetConstruct’s Harmony event on December 13.

RubyPlay’s entry, Immortal Ways Mr First, combines the studio’s popular slot franchise with an iconic AI-generated industry expert, offering players a fun way to experience one of the industry’s most in-demand mechanics. During the Egypt-themed slot offering 10,000 ways to win, Mr First transforms into a pharaoh and is the top-paying symbol.

RubyPlay modified its Immortal Ways mechanic to best fit the preferences of the players, optimising both the volatility and payout of the game.

“RubyPlay’s motto, Gamecraft Unleashed, is best expressed when taking on other industry leaders in a ‘best of bread’ competition,” the Chief Product Officer for RubyPlay, Dr Eyal Loz, said. “Naturally, there was a wave of excitement at RubyPlay when we heard of the BFTH Arena Awards program by BetConstruct.

“It’s the first time that we, as a company, have a chance to showcase our talent in all aspects of the business. From receiving access to the Mr First IP and guidelines, to shuffling our roadmap and delivering the entry in record speed, it’s been a thoroughly enjoyable process. We know players will love the game and can’t wait to take on more opportunities to introduce our winning Immortal Ways series concept to a wider audience.”

Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.

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