partnerships
Bragg Gaming Expands iGaming Content Reach in Italy with Lottomatica
Bragg Gaming Group, a leading content and technology provider to the online gaming industry, announced today the expansion of its content distribution network in Italy with Lottomatica Group S.p.A., the leading online casino operator in Europe’s second largest regulated online casino market.
The new content distribution agreement will bring Bragg’s Italian casino content portfolio, including localized versions of proprietary games such as Fairy Dust by Atomic Slot Lab and Sea of Plenty by Indigo Magic, as well as multiple locally-certified titles from the company’s exclusive Powered by Bragg casino games collection, to a large new Italian audience for the first time.
Lottomatica is Italy’s leading online casino operator with a reported 21% market share. H2 Gambling Capital estimates online casino revenues in Italy will grow 15% this year compared to 2022 to US$2.7 billion.
Karl Grech, Head of Business Development at Bragg, commented: “We are committed to launching our proprietary and exclusive online casino content with the leading operators in the largest regulated iGaming markets in the world, and going live with Lottomatica in Italy represents another proof point of the success we are achieving with this strategy.
“Since launching in the Italian market earlier this year, we have localized and certified over 45 premium casino games for the territory, from our own Bragg Studios and our Powered by Bragg partners, and the titles continue to be very well received by players. We are delighted to now be expanding our games distribution in Italy with the market’s leading iGaming operator.”
Alessandro Rainaldi, i-Gaming Senior Manager at Lottomatica added: “We are dedicated to bringing the latest and greatest in casino entertainment to our players and Bragg’s growing content portfolio for the Italian market is an important step in meeting this goal. The Bragg portfolio includes several studios under a single agreement, bringing a new diversity and even more choice to our casino offering. We look forward to a long and profitable partnership together.”
Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions.
The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”
The post Nazara & Lysto sign LOI to launch “The Growth Protocol” appeared first on European Gaming Industry News.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
Betfair will be back at Cheltenham racecourse as a sponsor for two days of top class horse racing in the New Year.
Punters can enjoy a thrilling line-up of Betfair-sponsored races at Cheltenham’s New Year’s Day meeting and Festival Trials Day on 25 January.
On New Year’s Day, Betfair will partner with Cheltenham for The Betfair Handicap Steeple Chase (Class 2), The Betfair Exchange Handicap Chase (Class 1) (Premier Handicap) and The best odds on the Betfair Exchange Handicap Hurdle Race (Class 2).
On Saturday 25 January, for Festival Trials Day, Betfair will sponsor The Betfair Exchange Handicap Steeple Chase (Class 1) (Premier Handicap) and The Betfair Cotswold Steeple Chase (Class 1) (Grade 2).
The latter race is the feature race of Festival Trials Day. It boasts a rich history, producing fantastic renewals over the years with strong winners such as Neptune Collonges, Frodon, and 2024 winner Capodanno for the Willie Mullins team.
Both meetings will be fascinating in their own right but they will also set the stage for the drama and excitement of the 2025 Cheltenham Festival.
Richard Hayward, Managing Director Betfair, said: “It’s great to see Betfair back sponsoring at the Home of Jump Racing. This sponsorship is part of our ongoing commitment to supporting the racing industry and adding these races to our existing portfolio helps us create a well-defined sponsorship story throughout the National Hunt season. Starting with the G1 Betfair Chase in November, we now have major racedays every month up to the Festival in March.”
Dan Glavin, Bookmaker Partnerships Manager for The Jockey Club, said: “It’s fantastic to have Betfair back at Cheltenham as the sponsor of these two racedays. Flutter has an ongoing commitment to racing and we’re delighted that they have continued to show their support with these popular fixtures.”
The post Betfair to Sponsor New Year’s Day and Festival Trials Day at Cheltenham appeared first on European Gaming Industry News.
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