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SPRIBE to Activate this Week at Highly Anticipated UFC 294 in Abu Dhabi

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UFC®, the world’s premier mixed martial arts organization, and SPRIBE, an acclaimed iGaming company and creator of the innovative social game Aviator, today announced a multi-year marketing partnership that provides SPRIBE with significant exposure during some of UFC’s biggest live events.

Under the terms of the agreement, SPRIBE will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the world-famous Octagon® and branded integrations within the live telecasts.  In addition, the agreement provides for an annual Brand Ambassador fund that will bring the partnership to life through appearances, content, and creative campaigns with UFC athletes.

“We’re thrilled to welcome SPRIBE as an official UFC partner,” said Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. “SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay.  We’re excited to help them achieve a broader reach for their brand and their games.”

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Established in 2018, SPRIBE revolutionized the iGaming industry with innovative vertical – crash games. With exponential growth, SPRIBE’s games are now featured across 2,000+ operators worldwide. The company flagship Aviator game gained popularity among Gen Y and Z, boasting a whopping 10+ million monthly active players. Thanks to its intuitive interface and engaging social interaction features, the revolutionary Aviator remains a №1 crash game worldwide.

“This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before,” said Giorgi Tsutskiridze, CCO at SPRIBE.  “Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”

SPRIBE’s next activation with UFC will be this week during the highly anticipated UFC 294: MAKHACHEV VS VOLKANOVSKI 2, live from Abu Dhabi, on Saturday, October 21.  The main event will feature a rematch between lightweight champion Islam Makhachev and the current featherweight champion and No. 2 pound-for-pound ranked fighter in the world, Alexander Volkanovski, while the co-main will feature the No. 4 welterweight in the world, Khamzat Chimaev, moving up to middleweight to face the No. 1 welterweight in the world, Kamaru Usman.

partnerships

ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience

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ThrillTech is pleased to announce a strategic partnership with Coolbet, a leading online gaming company, to integrate ThrillTech’s innovative jackpot solution into Coolbet’s platform. This collaboration aims to elevate the player experience and drive engagement on the Coolbet platform.

According to ThrillTech’s CTO, Peter Mares, “We are thrilled to support an esteemed brand like Coolbet on their journey towards expansion and enhanced player offerings. Our cutting-edge jackpot solution is designed to captivate players and deliver a thrilling gaming experience.”

Coolbet’s President, Endre Nesset, expressed his enthusiasm for the new partnership, stating, “We are excited to introduce this new product to our brand, enabling our players to enjoy bespoke jackpots designed to elevate their gaming experience. This collaboration with ThrillTech aligns with our commitment to offering top-notch gaming entertainment to our valued customers.”

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The integration of ThrillTech’s jackpot solution into Coolbet’s platform signifies a step forward in providing an enriched and personalized gaming experience for players. Stay tuned for more updates on the exciting developments resulting from this partnership.

The post ThrillTech Partners with Coolbet to Provide Jackpot Solution, Enhancing Player Experience appeared first on European Gaming Industry News.

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CT Interactive Launches its Games on Juegalo.com

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CT Interactive has launched its games on Juegalo.com, a prominent Chilean online casino brand. This partnership marks a significant step in CT Interactive’s strategic expansion within the Latin American market, extending the company’s footprint in Chile.

The integration of CT Interactive’s diverse game portfolio on Juegalo.com offers players in Chile access to a wide range of high-quality, engaging, and regulation-compliant gaming content. This collaboration is a testament to CT Interactive’s commitment to delivering exceptional gaming experiences and strengthening its position in the burgeoning Latin American market.

Maximiliano Hoyl, head of BD and Providers at Juegalo.com, said: “We are thrilled to welcome CT Interactive’s games to Juegalo.com. Their reputation for delivering excellent gaming content aligns perfectly with our commitment to providing our players with the best gaming experience. This collaboration underscores our dedication to offering diverse and high-quality entertainment options.”

This latest venture follows CT Interactive’s successful partnerships in Argentina, where their games have already gone live in multiple provinces with Jugadon.

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Diego Verano, head of BD LatAm at CT Interactive, said: “The move into the Chilean market with Juegalo.com reinforces CT Interactive’s strategic focus on expanding its presence and influence across Latin America”. He continued by saying that Juegalo.com is a renowned online casino brand in Chile and a key player in the Chilean online gaming market.

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EGT Digital Enters into Strategic Partnership with IRIS Solutions

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EGT Digital has entered into a strategic partnership with IRIS Solutions, an innovative company that provides business solutions for open banking. Thanks to the services provided by IRIS Solutions, EGT Digital will be able to offer to part of its clients one more way for more personalised and secure payments, as well as will minimise the time for depositing funds.

IRIS Solutions is the trusting supplier of open banking solutions in Southeast Europe. The company is licensed by the Bulgarian National Bank as a European Payment Service Provider (PSP), in accordance with the Second EU Payment Services Directive (PSD2), and has more than 60 integrated banks and payment institutions in its portfolio. IRIS Solutions offers a variety of products – from Account aggregation, Data analysis and processing, to Payment initiation, API Monitoring and Account Information services.

Open banking is a process in which banks provide secure and reliable access to financial information from their databases to third-party financial service providers (Third Party Providers or TPP). This is done only with the user’s consent through standardised and secure APIs. This new opportunity allows licensed fintech companies to offer products related to Payment initiation and Account information services. For the end user, this means new financial solutions and products that reduce costs and save time for carrying out financial transactions.

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EGT Digital utilises the “Payment initiation” service. This new capability in the Payment Gateway is now offered as an option with one of the operators in the Bulgarian market. The “Payment initiation” service allows a payment to be made from a bank account by redirecting the user to the website or application of a chosen bank, enabling making a deposit seamlessly within a few clicks. The functionality can easily be integrated with various systems, allowing end users to perform “Account-to-Account” (A2A) payments. Each payment initiated in this way requires identity verification and guarantees the highest level of security for both the client and the institution. To use the service, the end user does not need to install a mobile or desktop application.

The integration of this modern solution is another step that demonstrates the company’s commitment to offering the best service. It enables:

  • Improved players protection – by providing real-time access, operators can implement responsible measures such as limits and self-exclusion tools based on the financial profiles of the players.
  • Compliance with regulatory requirements, such as Anti-Money Laundering (AML) provisions and “Know Your Customer” (KYC) standards, by providing access to verified financial data and ensuring transparency of financial transactions.
  • Access to financial data for personalising offers, adapting marketing strategies, and efforts to engage and retain players.
  • Rapid receipt of funds. When depositing funds through CCB (Central Cooperative Bank) and Revolut, users receive the deposited amount via instant payment within 10 seconds.

Georgi Mihaylov, DCEO of EGT Digital, said: “As a technology company, it is important for us to be focused оn delivering the highest possible quality to our current and future partners. The iGaming industry is extremely competitive and constantly evolving. This challenges us to meet the ever-changing needs of the business. Enriching our portfolio with innovative solutions, we strive to be on top of the tendencies, thus providing our clients with a wide selection of secure and fast transactions. So far, we are very pleased with the IRIS Solutions product and are excited to work together.”

Open banking is creating a new field for innovation in the financial sector worldwide and in Europe. Countries such as Australia, Canada, UK, Brazil, Japan, Singapore, the territory of Hong Kong, and others are providing various initiatives and regulatory frameworks to meet today’s business needs. In 2023, the value of open banking transactions globally reached $57 billion and is expected to grow to $580 billion by 2027.

Against this backdrop, Europe has developed and adopted a regulatory framework (PSD2) which is in the process of being upgraded (PSD3). Its aim is to impose security standards and increase competition in the banking market, supporting innovation and development in the sector. In Bulgaria, open banking is offered by the BNB-licensed IRIS Solutions and several other companies, which rank our country alongside countries such as Croatia, Austria, Greece and Luxembourg in terms of the number of regulated providers.

Selda Ali, Technical Leader and Development for IRIS Solutions, said: “The partnership with EGT Digital shows that Bulgaria can be among the leaders in applying financial technologies for the gaming industry. This is also further proof of the endless applications of open banking and the fact that a directive from Europe can become one of the most successful Union policies for increasing competition in the financial sector. We are pleased to be part of this journey, and I am confident that with EGT Digital, we will reach new horizons, placing the customer at the center with their desires and needs.”

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The post EGT Digital Enters into Strategic Partnership with IRIS Solutions appeared first on European Gaming Industry News.

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