Touch Casino agrees CRM deal with Enteractive

Campaigns will focus on player conversions and reactivations

Enteractive, the leader in player conversion and reactivation services for the iGaming and sports betting industry, has partnered with Touch Casino to run player activation and reactivation campaigns across various markets.

As part of the collaboration, Enteractive will complement Touch Casino’s existing CRM activities to run activation projects focused on the activation of registered non-funded player accounts and reactivation of lapsed or dormant player accounts.

The company sees Enteractive’s personalised retention and reactivation services as the key to optimising revenue generation from the churned segments of their player base as well registered, non-funded accounts..

Enteractive is the industry leader in player reactivation and retention with 15 years experience, being recognised as one of the top revenue generators globally for the iGaming sector.

Enteractive’s proprietary (Re)Activation Cloud technology platform allows a fast and seamless integration of selected player databases, with native-speaking sales agents able to engage with players in each market with real-human one-to-one outreach by phone.

This personalised approach to CRM is a proven way to re-engage players from churned segments, with responsible gambling best practices included as a standard feature.

Rhys Hamilton, Director at TouchCasino, commented: “We’re excited to partner with Enteractive and use their innovative approach to player engagement to activate and reactivate our players. We believe this will help us achieve new levels of success in player conversions.”

John Foster, Head of B2B Sales at Enteractive, added: “Our commitment to real one-to-one communication with the ability to get in depth feedback direct from players will no doubt increase the conversion levels for the Touch Casino brand and we look forward to working with the Touch team on various campaigns over the next few months and beyond.”

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 14,000 players per month for a variety of leading operators.