partnerships
National Council on Problem Gambling Partners with Mindway AI to Enhance Responsible Gambling Initiatives
The National Council on Problem Gambling (NCPG) and safer gambling solution provider Mindway AI are proud to announce their strategic partnership. This partnership will see the integration of Mindway AI’s innovative Gamalyze solution into NCPG’s flagship responsible gambling website, ResponsiblePlay .org.
As part of NCPG’s ongoing commitment to promoting responsible gambling practices and mitigating the risks associated with problem gambling, this partnership signifies a significant leap forward in providing tools and resources for individuals seeking information about responsible gambling and feedback on their own gambling habits.
Gamalyze is an award-winning, gamified reinvention of the self-test, designed to identify risky gambling behavior and drawing insights from neuroimaging, provides personalized interventions to individuals who may be at risk of developing gambling-related problems. By partnering with Mindway AI, NCPG aims to leverage more engaging and actionable insights to enhance the effectiveness of responsible gambling programs.
ResponsiblePlay .org provides important resources for those who choose to gamble to keep their gambling fun but safe and shares information about how to gamble responsibly. Information about problem gambling and where to get help for problem gambling, whether they are directly or indirectly affected by it, is also available. ResponsiblePlay .org is supported by the NFL via the NFL Foundation.
“We are thrilled to announce our exciting partnership with NCPG nationwide in the US.” said Rasmus Kjaergaard, CEO of Mindway AI. “This collaboration is a testament to our commitment to innovation in responsible gambling and our shared vision of creating a brighter future. Together, we will pave the way for industry transformation and redefine what’s possible. This partnership marks the beginning of a new era, and we’re ready to lead the way.”
NCPG’s Executive Director, Keith S. Whyte, shared his enthusiasm about the partnership, stating, “Education plays a pivotal role in preventing gambling-related harm. The integration of Gamalyze into ResponsiblePlay .org will empower visitors with an innovative tool to help them make well-informed choices about their gambling behavior.”
The NCPG and Mindway AI partnership represents a significant step forward in advancing responsible gambling practices within the US online gambling landscape. By leveraging human expertise, artificial intelligence and data-driven insights, both organizations are dedicated to protecting vulnerable players and fostering a safer gambling ecosystem.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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