partnerships
Betting Analytics Website MightyTips.com Signs Player Sponsorship Deal with Sheffield Wednesday Veteran Liam Palmer
MightyTips .com, one of the biggest betting analytics portals with over one million monthly views, concluded another player sponsorship agreement with a Championship club. The latest addition is Sheffield Wednesday full-back Liam Palmer.
Palmer is the fourth player from the Championship to be sponsored by MightyTips .com. Previous deals include Blackburn Rovers midfield captain Lewis Travis, Cardiff City central defender Dimitrios Goutas and Huddersfield Town prospect Scott High.
By sponsoring Palmer for the 2023/24 season, MightyTips .com aims to enhance brand visibility and strengthen its bonds with English football fans and the British sports community in general.
“We are thrilled to unveil Liam Palmer as our latest sponsored player,” the Communications and Marketing Manager for MightyTips .com, Eugene Ravdin, said. “We are eager to see him on the pitch as Sheffield Wednesday strives to make its mark in the Championship after winning promotion. The Championship provides us with unique reach and fan engagement opportunities.”
A club academy product, Palmer is currently Sheffield Wednesday’s longest-serving player with over 350 appearances under his belt. He made his first team debut in 2010 and had since left just once, spending the 2012/13 season on loan with Tranmere Rovers. Such was the impact of the right-back who can also cover centre-back and defensive midfield positions, that he claimed the Sheffield Wednesday Player of the Year awards twice, in 2013/14 and 2022/23.
Palmer made 47 league appearances last season, adding six goals and three assists as Sheffield Wednesday finished third in League One and won promotion. He has also won eight caps for Scotland, in 2019/2021.
The 31-year-old underwent groin surgery in the summer and has featured four times this season as Sheffield Wednesday struggles to make its mark in the Championship early in the season.
Formed in 1867, Sheffield Wednesday is one of the oldest football clubs in the world. It is also one of the most decorated English teams with four league titles, three FA Cups, one League Cup and one FA Community Shield to its name. Sheffield Wednesday has spent most of its history in the top division but has not played at that level since 2000.
International Game Technology
IGT PlaySports Launches Trading Advisory Services in Michigan with Lac Vieux Desert Northern Waters Casino & Resort
International Game Technology announced that its IGT PlaySports Trading Advisory Services Team is now supporting sports betting in Michigan via a new services agreement with the Lac Vieux Desert Northern Waters Casino & Resort in Watersmeet. In addition to now leveraging IGT PlaySports’ expertise for a range of trading-related services, Northern Waters has powered its sportsbook with IGT’s award-winning platform and self-service betting technology since 2021.
“IGT PlaySports is Northern Waters’s ideal technology and services partner as we roll out the next era of sports betting entertainment to our customers. IGT PlaySports’ comprehensive, turnkey solution has streamlined our sportsbooks operations and positioned us to more keenly focus on our guests and ensure they have the best possible fan experience,” said John McGeshick, General Manager of Lac Vieux Desert Northern Waters Casino & Resort.
“The IGT PlaySports team is excited to expand our relationship with Northern Waters to include trading advisory services. In servicing 36 sportsbooks across North America, the IGT Trading Advisory Team is adept at helping operators maximize the returns of their sports betting offerings while enhancing player loyalty and engagement,” Joe Asher, IGT President of Sports Betting, said.
As part of Northern Waters’ sportsbook enhancements, the casino plans to deploy IGT’s PeakBarTop cabinets with Total Gaming software. The award-winning hardware boasts a player-preferred, ergonomic design and gives players the option to enjoy Game King video poker, slots, keno, and sports betting from a single device and a single gaming wallet.
partnerships
NuxGame bolsters personalisation capabilities with Solitics partnership
NuxGame, the experienced betting and iGaming software provider, has integrated the CRM system Solitics into its platform, scaling up its automation, data processing and analytics reporting.
Solitics, a powerful CRM tool, collects real-time data from multiple sources providing a comprehensive view of player activities. This integration enables NuxGame customers to utilise advanced tools for creating intelligent user journeys and personalised content, boosting player engagement and improving customer retention.
The collaboration with Solitics optimises NuxGame’s platform functionality, boosting player satisfaction and driving business growth for its operator partners.
NuxGame has continued to broaden its platform capabilities recently through recent deals with Jumio and Apcopay, which have helped enhance its service as it continues to deliver a robust, scalable and comprehensive offering.
With its commitment to staying ahead of the tech curve, gamification tools have also been a key focus for NuxGame. It has boosted its platform with features such as PVP Battles, a points system, player tournaments, free spins, live stream promotions and leaderboards.
Denis Kosinsky, Chief Operating Officer at NuxGame, said: “Through our strategic partnership with Solitics, we are reshaping how our operators engage with players by utilising live data feeds for informed decision-making and enhanced engagement strategies.
“In today’s competitive market, leveraging personalisation and real-time analytics is crucial for driving player retention and maximising return on investment.”
The post NuxGame bolsters personalisation capabilities with Solitics partnership appeared first on European Gaming Industry News.
partnerships
Peter & Sons Content Now Live on iGP’s iGaming Deck
New distribution deal brings Peter & Sons’ hit titles to iGP
Innovative game studio Peter & Sons’ state-of-the art portfolio of online casino content is now live on iGP’s aggregator solution iGaming Deck. The launch follows a new distribution partnership between the two companies that will deliver Peter & Sons’ hit titles via iGaming Deck’s seamless single API to iGPoperator partners around the world.
These include groundbreaking games like Barbarossa, Book of Books, DragonBlox, and Peter Hunter.
Formed in 2019 with a mission to embody “the anti-boring,” Peter & Sons has been turning heads in the industry with its uniquely styled, high-performing video slots and casino games. Now part of the SkillOnNet Group, the company works with world-class artists, mathematicians, and musicians to create some of the most innovative and entertaining titles on the market today.
Likewise, iGP has grown rapidly since its formation in 2016, now powering more than 40 gaming operators. Its iGaming Deck is a centralized hub with more than 5,000 titles from both established brands and innovative challenger studios. The company’s mission is to empower iGaming operators to push boundaries with unparalleled flexibility, innovation, and speed.
Yann Bautista, Commercial Director and Founder of Peter & Sons, said: “It’s important for us to partner with industry leaders and tech pioneers, and iGP have proven that’s who they are with consistent innovation. The iGaming Deck is one of the standout aggregation platforms in the industry, which is why we wanted to be part of it.”
Inesa Glazaitė at iGP said: “It’s fantastic to announce iGaming Deck will be delivering new titles to our operators through this partnership. Peter & Sons’ games immediately grab you. Like us, the studio has always stood out from the crowd because they push the boundaries, reimagining gaming content in inventive and surprising ways. We’re delighted to carry their awesome content on our ever-expanding iGaming Deck. Together, we have high hopes for our partnership.
The post Peter & Sons Content Now Live on iGP’s iGaming Deck appeared first on European Gaming Industry News.
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