Press Releases
Leading the Way: Soft2Bet at SBC Summit Barcelona

Soft2Bet continues to dominate iGaming events, this time with a comprehensive presence at the SBC Summit Barcelona. Held from September 19 to 21, the event featured industry leaders, panel discussions and cutting-edge solutions with Soft2Bet stealing the spotlight.
Unveiling a New-Look at Stand SB36
Soft2Bet’s redesigned and larger exhibition stand, SB36, was an epicenter of innovation, gathering attention from attendees and industry experts. The company showcased its comprehensive kit of solutions, placing a particular emphasis on its unique gamification technology.
Soft2Bet’s Thought Leadership
While the exhibit showcased the company’s technological prowess, Soft2Bet’s thought leadership was also displayed at the Summit’s key panel discussions.
The Chief Executive Officer for Soft2Bet, Uri Poliavich, participated in the SBC Leaders Summit on September 19, delving into the ‘Behind Closed Doors Economics, Investment and Regulation’ panel. The panel was moderated by Anton Kaszubowski and featured esteemed speakers including Pontus Lindvall (Betsson Group), Daniel Taylor (Flutter Entertainment), Paris Smith (former Chief Executive Officer for Pinnacle), Gustaf Hagman (LeoVegas) and Joanne Whittaker (Betfred).
Poliavich reflected on the panel, saying: “SBC and Rasmus Sojmark, the founder and Chief Executive Officer for SBC, put on a great annual event and for me it was a good personal experience interacting with industry Chief Executive Officer peers.”
On September 20, Lisa Isaksson, Soft2Bet’s Head of Regulatory and Compliance, added another layer of expertise by sharing insights during the ‘Financial Risks and Rewards of Expanding into New Gambling Markets’ panel. Isaksson noted: “To be truly successful in new markets, we need to marry robust compliance frameworks with agile business strategies.”
A Hub for Networking and Future Collaborations
The Summit was not just about showcasing products and sharing insights. Soft2Bet’s team maximized the opportunity for interviews, private meetings and networking, laying the groundwork for upcoming partnerships and initiatives. Stay tuned for upcoming interviews with SBC News, featuring expert insights from Poliavich and David Yatom Hay, General Counsel for Soft2Bet. The company also shared an important announcement about the Italian license obtaining. With this strategic venture, Soft2Bet will collaborate with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s regulatory body for online gambling, ensuring compliance with local laws and regulations. Soft2Bet also plans to certify the platform in the Italian market, furthering its operational excellence and customer satisfaction.
What’s Next: G2E Las Vegas and SiGMA Malta
The momentum doesn’t stop with SBC Barcelona. Soft2Bet will soon attend several upcoming industry-leading events including G2E Las Vegas (October 9 to 12) and SiGMA Malta (November 13 to 17).
Press Releases
Howzat! SPRIBE names Yuzvendra Chahal as Aviator brand ambassador

Indian cricket hero becomes latest athlete to promote the world’s leading crash game to his fans
SPRIBE, the developer behind the world’s number one crash game, Aviator, has added Indian cricket legend, Yuzvendra Chahal, to its team of superstar sports ambassadors.
Yuzvendra is a prominent Indian cricketer, renowned for his tactical leg-spin bowling and unrivalled consistency in limited-overs formats.
As one of India’s leading wicket-takers in T20 Internationals, he has played a crucial role in many memorable victories for the national team.
He also plays in the Indian Premier League, representing the Punjab Kings and has earned a reputation for his sharp mind and game-changing spells.
Yuzvendra is just as popular off the field, where he is known for his engaging personality and strong digital presence, making him a big hit with younger audiences.
As an Aviator brand ambassador, Yuzvendra will take part in a series of high-profile campaigns that will drive awareness of the game among his fanbase and the wider cricket audience in India.
He joins other Aviator brand ambassadors such as fellow cricketer Suresh Raina, as well as UFC legends like Tom Aspinall, Alex Pereira, Johnny Walker, Merab Dvalishvili and Jully Poca.
Aviator is the original crash game with more than 50 million active players a month.
David Natroshvili, Founder and CEO of SPRIBE, said: “Yuzvendra is one of the most explosive and popular cricketers in India, which makes him the perfect fit for Aviator – a game that puts players on the edge of their seat from the first game round to the last.
“Aviator is the original crash game and today is played by more than 50 million people across the world who love the high reward gameplay it provides – something that Yuzvendra knows all about.
“With Yuzvendra as an Aviator brand ambassador, we can make more players across India aware of the game and the excitement and big win potential it provides.”
Yuzvendra Chahal, Indian cricketer and Aviator ambassador, added: “Becoming an Aviator ambassador is a true honour and I’m really looking forward to working on some great campaigns to promote the game to my fans in India and beyond.
“Aviator is thrilling and exciting, a little bit like taking to the cricket field and I can’t wait for my fans to strap in, blast off and potentially win big.”
The post Howzat! SPRIBE names Yuzvendra Chahal as Aviator brand ambassador appeared first on European Gaming Industry News.
Greece
Spinmatic goes live with Betsson in Greece

Spinmatic, B2B provider of premium casino games, and Betsson, a giant behind one of the world’s largest betting and online casino platforms, have partnered to bring some of the industry’s most exciting titles to Greece.
Following recent launches with leading operators in the region, Spinmatic continues its upward trajectory, delivering a portfolio that’s not only tuned to local markets but also stands out globally for its quality and creativity.
This exciting new deal builds on a long-standing partnership between Spinmatic’s sister company, GoldenRace, and Betsson – who have been enjoying the most realistic Virtual Sports and solutions on the market.
Anastasios Apostolou, Gaming Manager Greece at Betsson, proudly shared “We’re pleased to launch Spinmatic’s portfolio for our players in Greece. This addition enhances our offering with a selection of visually appealing and entertaining titles. At Betsson, we’re committed to continually broadening our content library to suit a wide range of player preferences, and Spinmatic’s games are a welcome addition to our diverse line-up.”
From fast-paced Crash games like Meteoroid Deluxe to the adventure-packed Ed Jones and the Book of Seth, Betsson players now have access to some of Spinmatic’s flagship titles. Whether they’re Jackpot chasers, retro lovers or high-speed thrill seekers, there’s a Spinmatic game ready to hit the mark.
“We are proud to see our games live with Betsson, a brand known for its high standards and player loyalty,” said Norbert Mathies, Managing Director at Spinmatic. “This partnership confirms that Spinmatic’s commitment to quality and innovation is exactly what leading operators are looking for.”
Greece’s regulated igaming market continues to offer exciting opportunities for forward-thinking brands. With major partnerships already live and more launches ahead, Spinmatic is demonstrating it’s ready to push even further.
The post Spinmatic goes live with Betsson in Greece appeared first on European Gaming Industry News.
Altenar
Altenar extends Major League Baseball coverage

Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting
Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.
As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.
Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.
An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.
These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.
Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.
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