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Khelraja Becomes the Official Partner for Former English Premier League Champion Leicester City FC

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The latest partnership is aimed at fostering engagement with Asia’s growing football fandom for the club through the platform’s online prediction and betting games in Asia

Adding another name to its impressive portfolio of sports partnerships, Khelraja, Asia’s renowned real-money gaming brand that offers sports betting, casino gaming and eSports among other categories, has recently signed up with Leicester City FC as its official partner. Under the association, Khelraja will facilitate predictions for all competitive and friendly matches played by Leicester City FC for fans across Asia. The platform will also feature in online, social media and offline brand activation initiatives with the football club.

Khelraja’s association with Leicester City FC follows similar partnerships with some of the biggest football clubs such as Juventus in Serie A and Sevilla FC in La Liga, underlining its commitment to exploring synergistic partnerships with established sports brands. The platform currently offers sports fans in key Asian footballing markets a chance to engage with their favourite clubs beyond television match viewing and win exciting rewards with pre-game predictions.

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Speaking of the association, the Chief Executive Officer for Khelraja, Viren Modi, said: “Over the last few years, Leicester City FC has emerged as one of the most adored clubs in the world. The team’s fairytale run, which saw it crowned English Premier League champions in 2015/16, captured global imagination and attention. Over the years, it has steadily built a strong fan base in Asia thanks to its ownership and, today, rivals top Premier League clubs such as Manchester United, Chelsea and Liverpool in terms of popularity in the region. We are delighted to partner with Leicester City FC as its official Asian betting partner and provide sports fans across Asia with the opportunity to pursue unique reward-based engagement with the club beyond just viewing.”

Also known to its fans as the ‘Foxes’, Leicester City Football Club is one of England’s oldest professional football clubs. In the 2015/16 season, barely two years after its promotion from the EFL Championship, it won the English Premier League title at 5000/1 odds, fending off Tottenham Hotspur, Arsenal and Manchester City to become one of just seven clubs to win the Premier League since its inception in 1992/93. The club also won the FA Cup in 2020/21 and is the joint-record holder in the EFL Championship, having won it seven times.

Anna Greenwald

Payflo Enters into Partnership with MoneyGram

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Payflo Inc., a leader in payment solutions for highly regulated industries, has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry.

Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.

This integration is a game-changer for the gaming and lottery industry. With this partnership, players of regulated gaming and lottery companies in the US gain a seamless, affordable and secure option to deposit their funds and access their winnings. Players can easily cash-in and cash-out through participating MoneyGram locations across the country.

“Our partnership with MoneyGram unlocks a unique payment experience, enabling both deposits and payouts in cash—a groundbreaking solution designed specifically for the gaming and lottery markets. This initiative reflects our mission to provide innovative, inclusive payment options while simplifying operations for gaming and lottery operators,” said Maria Armstrong, Director of Sales, North America, at Payflo.

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The integration also helps to streamline backend workflows and reduce reliance on pre-funded accounts. Importantly, the entire process, from start to finish, is supported by MoneyGram’s best-in-class compliance program and robust know-your-customer (KYC) protocols, which ensure transparency in funding sources while upholding the highest standards of accountability and trust.

“At MoneyGram, we’re committed to delivering innovative solutions that enhance customer experience while leveraging our global network to open new opportunities. Our partnership with Payflo is a great example of this, as we introduce an innovative solution to support the growing U.S. gaming and lottery sector. Through this new service, players benefit from faster, more convenient access to their funds, while gaming operators gain a reliable, scalable and compliant payment solution to fuel their growth,” said Anna Greenwald, Chief Growth Officer at MoneyGram.

The post Payflo Enters into Partnership with MoneyGram appeared first on Gaming and Gambling Industry in the Americas.

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Principle Networks Announces Partnership with Buzz Bingo

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Principle Networks has announced a major wireless transformation project with Buzz Bingo, a part of the Buzz Group Ltd.

The new project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.

“Absolutely delighted to share news of this partnership! David Cutts (CTO) is driving an ambitious technology transformation at Buzz Bingo to enhance overall customer experience and we’re super proud to be playing our part in supporting its success,” Principle Networks CEO said.

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“A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team,” David Cutts, Chief Technology Officer at Buzz Bingo, said.

“A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years,” Russell Crowley, Co-founder of Principle Networks, said.

The post Principle Networks Announces Partnership with Buzz Bingo appeared first on European Gaming Industry News.

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David Haye Becomes Brand Ambassador of Highbet

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David Haye, former World Heavyweight and Cruiserweight Champion, has become the new brand ambassador of Highbet.

This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career and passion for excellence with Highbet’s state-of-the-art online gaming experience.

David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.

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Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes and surprises that redefine the customer experience.

“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me. The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion. Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans. This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together,” said David Haye, Former Heavyweight & Cruiserweight World Champion.

The post David Haye Becomes Brand Ambassador of Highbet appeared first on European Gaming Industry News.

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