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partnerships

ESA Gaming Takes Content Live in Italy with Microgame

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Innovative games provider ESA Gaming has significantly expanded its reach in the Italian market after taking its EasySwipe portfolio live with leading platform provider Microgame.

ESA Gaming’s mobile-first content is now accessible to a new audience of players in Italy through a strategic collaboration with Microgame, a prominent platform supplier serving over 55 Italian operators.

The EasySwipe offering is a collection of lightweight and fast-loading non-traditional casino games designed to integrate smoothly into sportsbook and iGaming sites with player favourites including Goal Mine and FruitStaxx as well as recently-released Pirate Mine and Dragon Mine.

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The games have demonstrated their ability to boost cross-selling and enhance player engagement, providing operators with a unique product offering.

The partnership sees ESA Gaming bolster its presence in Italy while further cementing Microgame’s position in the country.

“We have been dedicated to making our mark in the Italian market and this collaboration with Microgame will reinforce our position as a premium supplier of exceptional content to local operators,” the Head of Business Development for ESA Gaming, Maria Luisa Malfasi, said. “The demand for our games in Italy is evident and integrating the unique EasySwipe collection with Microgame will only help us to strengthen our presence together.”

“Exciting times lie ahead as we introduce ESA Gaming’s fresh and engaging titles to our platform,” the Online Product BU Director for Microgame, Roberto Russo, said. “We are committed to delivering exceptional gaming experiences and driving success for all our partners so we are thrilled to grant access to a brand-new library of entertainment and solidify our position as a leading player in Italy’s online casino scene.”

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eSports

ESL FACEIT Group and Porsche team up for DreamHack Dallas, Overwatch® Championship Series Major Partnership

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Porsche To Showcase new all-electric Macan at Gaming Lifestyle Festival, Present MVP Award at OWCS Major Final

ESL FACEIT Group (EFG), the world’s leading esports and gaming entertainment company, today announced sports car manufacturer Porsche as the Exclusive Automotive Partner of the first-ever Overwatch® Championship Series (OWCS) Major at Dreamhack Dallas. Taking place the weekend of May 31 to June 2 at the Kay Bailey Hutchison Convention Center, the collaboration marks Porsche’s first major partnership with an esports tournament operator, and an expansion of the brand’s partnership with Overwatch 2.

“Porsche’s history of innovation and groundbreaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans,” said Jasmin Haasbach, VP, Global Brand Partnerships, ESL FACEIT Group. “We’re excited to bring these two celebrated brands together at DreamHack Dallas.”

As an official partner, Porsche will celebrate the OWCS Major player who drives their team to greatness by crowning the competition’s Most Valuable Player. After crowning the winner on Sunday after the Grand Finale, fans can meet and greet the MVP at the new all-electric Porsche Macan right in front of the OWCS Major stage for photo and signature opportunities. Fans will also get exclusive access to custom content linked to Porsche’s new all-electric Macan model –the inspiration behind one of Overwatch’s latest Legendary skins for D.Va.

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“This is the perfect setting for Porsche’s first partnership with an esports tournament,” said Ayesha Coker, Vice President of Marketing for Porsche Cars North America (PCNA). “OWCS and festivals like DreamHack offer new avenues to inspire the gaming community and reach the next generation of drivers, showcasing incredible new cars, like the new all-electric Macan, at the same time.”

DreamHack Dallas is one of North America’s biggest gaming festivals, featuring meet-and-greets with creators and celebrities, cosplay competitions, an indie gaming showcase, and more. This year’s three-day celebration of gaming culture will build off the success of the DreamHack Dallas 2023, which saw a record-setting 44,000 attendees, the most ever for a DreamHack festival in North America.

Badges for DreamHack Dallas start at $35 for a single day and $99 for three-day access, with OWCS add-ons to guarantee seating for the event starting at $29. More information is available at dreamhack.com.

 

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partnerships

GGBET UA sponsored the Ukrainian live stream of the Usyk vs Fury fight, boosting customer activity by 2.5 times

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International betting brand sponsored the live stream of the Usyk vs Fury fight on MEGOGO and helped support the Ukrainian sporting community. This successful partnership has led to increased activity on the company’s platform, brought in an influx of new customers, and helpedboost its overall product metrics.

On 18 May 2024 in Riyadh, Saudi Arabia, one of the most hotly anticipated fights of the decade took place as Ukraine’s Oleksandr Usyk and the UK’s Tyson Fury went head-to-head to battle it out for the title of undisputed heavyweight champion of the world. For the first time in 25 years, all five heavyweight belts – the WBA, WBO, IBF, IBO and WBC – were at stake. The winner was Oleksandr Usyk.

“Not only has Oleksandr Usyk collected all of the heavyweight belts, he has once again demonstrated the indomitable Ukrainian spirit to the whole world. We’re proud to see such a talented athlete from our country write his name in the pages of boxing history with the likes of Muhammad Ali, Mike Tyson, Lennox Lewis and Evander Holyfield,” said GGBET UA CEO Dmytro Voshkarin.

GGBET UA sponsored the live stream on the popular media service MEGOGO, which allowed viewers in Ukraine to enjoy the historic bout. The avalanche of faith and support from fans was one of the reasons Oleksandr Usyk was able to win.

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“Events of such scale have amazing potential for the iGaming industry; one fight can have more money bet on it than an entire week of the FIFA World Cup group stage. On the day of the fight, we noticed a significant influx of new customers, and the number of first deposits was 471% higher than on an average day. All in all, activity on our platform grew significantly. The number of unique users peaked at 157% higher than normal. The number of bets grew by 73%, and the total stake of all bets by 79%,” added GGBET UA CEO Dmytro Voshkarin.

The GG.BET brand famously holds a heavyweight position of its own in esports betting, and is actively working on expanding its influence in traditional sports betting. Sites operating under the GG.BET brand offer betting on over 40 sports. The brand is focusing its strategy especially on activities that allow fans to support their favorite teams and players, and enjoy exciting competitions. EURO 2024 is a major event and is due to start soon, a fact which has not escaped the brand’s attention.

The post GGBET UA sponsored the Ukrainian live stream of the Usyk vs Fury fight, boosting customer activity by 2.5 times appeared first on European Gaming Industry News.

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1/ST CONTENT

1/ST CONTENT renews exclusive long-term Breeders’ Cup global distribution deal

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1/ST CONTENT, the leading provider of premium content for North American horse racing, has reached exclusive new deal terms for its ongoing three-year contract option with Breeders’ Cup Limited, strengthening both parties’ progressive partnership around content rights, data, fixed-odds, and signals for the ultimate festival of global Thoroughbred racing.

This milestone agreement encompasses worldwide broadcast and video-streaming distribution relating to fixed-odds wagering on the Breeders’ Cup World Championships for 1/ST CONTENT’s array of international sportsbook partners outside of North America.

The forthcoming edition of the Breeders’ Cup World Championships, consisting of 14 Championship races worth $33 million in purses and awards, will be staged later this year (November 1-2) at beautiful Del Mar Thoroughbred Club in Southern California, providing a flagship finale to the flat and dirt racing calendar, including the season-defining $7 million Longines Breeders’ Cup Classic (G1).

These championship contests combine to bolster 1/ST CONTENT’s market-leading position for distribution, mapping over 80% of all North American racing and opening the door to many of the world’s most prestigious races – from the Triple Crown to the Pegasus World Cup (G1) at Gulfstream Park on January 25 and the inaugural California Crown (G1) at Santa Anita on September 28, now a natural stepping stone to the Breeders’ Cup itself.

Once again, all races will be available for broadcast via 1/ST CONTENT’s partner at Sky Sports Racing in the UK and Ireland, as well as across a host of other international media partners’ digital channels. This timetable of engaging United States action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with another high-quality source of fast-settling betting content at both primetime and off-peak viewing slots.

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The Breeders’ Cup World Championships will feature best-in-class safety, integrity and equine welfare protocols implemented in collaboration with the Horseracing Integrity and Safety Authority (HISA), its Horse Racing Integrity & Welfare Unit (HIWU) and the California Horse Racing Board (CHRB). Further, through its ground-breaking alliance with Total Performance Data (TPD) – the definitive source of live GPS-tracking data for racing – 1/ST CONTENT is also deepening in-play fan engagement at Del Mar this year, delivering in-running betting for all races.

“The Breeders’ Cup is happy to renew and grow our close collaboration with 1/ST CONTENT in order to widen the reach of our global championship event,” said Justin McDonald, Executive Vice President and Chief Marketing Officer for Breeders’ Cup Limited.

“As a result, sports fans and bettors around the world can look forward to more in-depth coverage of the Breeders’ Cup World Championships from the most revered racetracks in the United States over the coming years, including the next two renewals at Del Mar. We look forward to seeing our elite portfolio of races showcased to more and more fans across both mature and emerging markets.”

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “It’s an honour to continue working in stride with the Breeders’ Cup team and some of our nation’s finest racetracks to promote a world-class festival that continues to operate at the zenith of its powers for prize funds and international participation. And our growing global audience of fixed-odds bettors outside of the States bear fitting tribute to that fact.

“Our continued commitment is to support the Breeders’ Cup’s efforts to deliver its horse racing content and wagering to a worldwide stage. We know our natural synergies will reliably benefit horse racing’s consumer economy, both at home and abroad. And speaking more broadly, this deal represents another significant step in ensuring that North American racing’s stakeholders secure their warranted status as the primary beneficiaries of revenues generated through international wagering.”

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