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Hacksaw Gaming Broadens Reach in West Virginia Via DraftKings Collaboration

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Provider of award-winning content to the online casino industry, Hacksaw Gaming, has signed a distribution agreement with DraftKings in the American state of West Virginia.

Under the terms of the deal, three popular Hacksaw Gaming slot titles in Hand of Anubis, Hop’N’Pop and Outlaws Inc have been added to DraftKing’s West Virginia-facing online casino lobby. Several additional Hacksaw Gaming games including flagship release Wanted Dead or a Wild, the charming Stack’em and the pulsating Gladiator Legends are set to be integrated over the coming weeks.

DraftKings becomes the second West Virginia-based operator to form an alliance with Hacksaw Gaming after the studio received full regulatory approval just last month, having also debuted in Lithuania recently to further enhance its international footprint.

“It’s been a hugely exciting couple of months on the United States front,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said. “After receiving full regulatory approval last month, we’re thrilled to bolster our standing in West Virginia by adding another top-tier operator to our ranks.

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“DraftKings is a name that needs no introduction in the world of iGaming and we’ve no doubt our top-shelf content will find scores of new casino fans through this partnership.”

Colie Edison

DraftKings Becomes Official Partner of the WNBA

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DraftKings has become an official sports betting and daily fantasy partner of the WNBA.

DraftKings will receive rights to league and collecting team intellectual property, access to marketing, activation, and hospitality opportunities around tentpole WNBA events, and the ability to utilize official league data feeds to support the gameplay experience for fans.

Matt Kalish, president of DraftKings North America, touted the partnership with the WNBA as a way for the company to enhance the experience for its users and WNBA fans.

“The WNBA has seen tremendous growth, which continues to be a bright spot in the sports world. We are proud to support the league in its efforts to continue expanding the game. It is a priority for us to deliver the most engaging WNBA content to DraftKings’ platforms and through our collaboration with the WNBA this season, we will be able to enhance the experience for millions of our customers and WNBA fans,” Kalish said.

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As part of the deal, DraftKings will receive media exposure across WNBA’s media platforms, including serving as a presenting partner of the “WNBA Postseason Push,” a new league content platform that will feature highlights, social integrations, and odds updates on the latest WNBA standings during the final two weeks of the season.

The partnership with the WNBA adds to DraftKings’ basketball portfolio, as the company is also an official sports betting partner with the NBA.

“The WNBA is growing and expanding across the board, and partnering with industry leaders like DraftKings enables us to offer WNBA fans additional ways to engage with their favorite teams and players, responsibly and with integrity. This opportunity for DraftKings to lean in with us to support women’s sports will welcome more fans to the WNBA. We’re looking forward to working alongside DraftKings to further enhance innovation and equity in women’s sports,” Colie Edison, WNBA Chief Growth Officer, said.

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DraftKings

Red Rake Gaming Partners with DraftKings in the U.S.

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Red Rake Gaming, a prominent developer of high-quality online casino content, is excited to announce a new strategic partnership with DraftKings, a leading name in the U.S. sports betting and online gaming industry.

This landmark agreement will see Red Rake Gaming’s innovative and engaging casino games integrated into DraftKings’ platform, offering their extensive player base access to a rich selection of top-performing titles.

The partnership will initially focus on key states, including New Jersey and Pennsylvania including Ontario in Canada, where Red Rake Gaming aims to establish a strong presence and contribute to the vibrant online gaming markets. This collaboration is a significant step in Red Rake Gaming’s broader North American expansion strategy, highlighting its commitment to delivering exceptional gaming experiences to American and Canadian players.

“We are thrilled to partner with DraftKings, a true leader in the U.S. online gaming sector,” said Nick Barr, Managing Director of Red Rake Gaming Malta. “DraftKings’ extensive reach and dedicated player base provide a fantastic platform for us to showcase our innovative games. We are confident that our diverse range of content will resonate well with DraftKings’ players and enhance their gaming experience.”

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This collaboration with DraftKings is one of several strategic alliances that Red Rake Gaming has planned as part of its entry into the U.S. markets of New Jersey, Pennsylvania, and Michigan. By partnering with leading operators in these states, Red Rake Gaming aims to replicate its European success and deliver its captivating gaming experiences to a new audience.

Players across these states can anticipate an influx of engaging and innovative games, characterized by Red Rake Gaming’s trademark high-quality graphics, unique game mechanics, and player-centric features. As Red Rake Gaming continues to expand its footprint in the U.S., it remains committed to pushing the boundaries of online casino gaming and setting new standards in player entertainment.

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DraftKings Names Set Free Richardson Creative Director of NBA Culture

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Over the past two years, DraftKings has teamed up with hoops culture crafter Set Free Richardson to create an award-winning (2023 Clio Sports Bronze), multi-dimensional game plan that helped connect DraftKings to basketball culture through music, fashion, meaningful conversations with all-star athletes and celebrities, and more, amplifying the brand’s initiative to deliver fans more exciting offerings both on and off the court.

As we approach the 2024 NBA Finals, DraftKings is excited to announce Set Free as the brand’s first-ever Creative Director of NBA Culture. In this role, Set Free will be instrumental in continuing to drive fresh opportunities and ideas that engage basketball fans and further elevates DraftKings as an innovator within this space.

“Set Free has an incredible track record for bringing creative ideas, brands and people together with the purpose to connect to culture through art, fashion, music, sports and more,” said Michael Shonkoff, DraftKings Vice President of Brand Marketing. “We are thrilled to continue to work closely with Set Free in this newly created role to deliver elevated basketball experiences for our customers.”

Fans can expect more collaborations with artists, exclusive DraftKings hoops-inspired merchandise, events and more.

If you are interested in learning more Set Free’s role at DraftKings, or would like additional information about our NBA initiatives, please feel free to reach out.

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