Press Releases
Soft2Bet showcased its gamification technology and industry expertise at SiGMA

Soft2Bet, in its groundbreaking partnership with SiGMA, brought SiGMA Balkans & CIS to Cyprus for the first time ever on September 04-07, 2023. The event was held at City of Dreams Mediterranean, Europe’s first integrated resort where a premium hotel meets majestic casino and a grand holiday destination.
Soft2Bet rocked SiGMA Balkans & CIS, winning the Platform Provider of the Year category at BALKANS/CIS Gaming Awards, featuring several prominent speakers in the event’s lineup, and showcased its state-of-the-art gamification technology at its exhibition stand. Moreover, on September 5, SoftBet hosted an exclusive party for its partners at City of Dreams Mediterranean, gathering over 400 people to celebrate the company’s 7th anniversary.
The SiGMA Awards ceremony: A night of recognition
SiGMA Balkans and CIS 2023 opened with the awards ceremony held on September 4th. Aimed to recognize the most prominent players in the iGaming industry, the BALKANS/CIS Gaming Awards night celebrated the industry’s top achievements and perfectly set the tone for the following days of the event. Soft2Bet won in the Platform Provider of the Year category.
Soft2Bet’s Gala Dinner: A celebration of the shared success
On September 5th, Soft2Bet hosted an exclusive Gala Dinner party at the City of Dreams Mediterranean, gathering its partners to celebrate the company’s 7th anniversary and the shared success over these years. Soft2Bet gathered 400+ partners from all over the world to this exclusive event to enjoy amazing performances by celebrity artists and have fun together.
Soft2Bet CEO Uri Poliavich commented: “This Gala Dinner party was fire! Over 400 partners joined us in Cyprus, celebrating our shared path and experiences. Here’s to another successful year ahead – and an even cooler celebration next time. Let’s keep going!”
SiGMA conference: Roundtable panels with Soft2Bet’s key experts
Soft2Bet’s speakers participated in several panels during the event. David Yatom Hay, General Counsel, and Lisa Isaksson, Head of Regulatory and Compliance, discussed responsible gaming laws in the “Responsible Gaming Regulation: A Global Perspective.”
It makes it easier for businesses to adapt to regulatory requirements to build a product that is coherent between jurisdictions. It also eases the burden of development when going into new jurisdictions – as well as the burden on operational teams when it comes to learning new procedures,” Lisa shared at the conference.
Meanwhile, Yoel Zuckerberg, Soft2Bet’s CPO, shed light on the challenges and opportunities of player retention in the “Player Retention In The Age Of Free-To-Play: Challenges And Opportunities” panel. “Free to play may be crucial to our market, but so is gamification. That’s where the growth and retention are. That’s innovation,” stated Yoel.
Meet Soft2Bet at the upcoming events
In the coming months, Soft2Bet will attend several more key iGaming events. At the SBC Summit Barcelona on September 19-21, the company will exhibit at the stand SB36. On November 13-17, Soft2Bet will also participate in SiGMA Malta, offering yet another opportunity for industry peers to gain valuable insights and a fresh look at Soft2Bet’s top-notch gamified solutions.
Bragg Gaming
Bragg Launches Lady Luck Casino Egyptian Magic Slot with Caesars Digital

Bragg Gaming Group has launched the exclusive slot game Lady Luck Casino Egyptian Magic on Caesars Palace Online Casino in Michigan and New Jersey, in a unique game development partnership with Caesars Digital.
The bespoke game title combines gameplay and imagery from Bragg’s popular slot title Egyptian Magic with the Lady Luck Casino brand owned by Caesars Entertainment, offering players a custom gaming experience with proven mechanics, exclusively available on Caesars Palace Online Casino.
Lady Luck’s legacy draws from its namesake – that every play, every spin, and every moment holds new possibilities – the opportunity to feel the anticipation of a win, to earn personalized rewards, and to unlock memorable experiences at more than 50 Caesars Rewards destinations. Lady Luck Casino Egyptian Magic is another example of Caesars Digital leveraging the IP of world-class Caesars Rewards destinations to provide a unique customer experience only found on Caesars Palace Online Casino.
Set against the eternally popular – and lucky – pyramids of ancient Egypt, the slot boasts 50 win lines and two magical features. Respin Orb symbols may land on any spin, including during Free Games. Six or more Respin Orbs in the base game trigger the Respin Feature with the chance to win Credits and Jackpots with a unique upgrade feature.
Kunal Mishra, COO, Americas for Bragg Gaming commented: “We are thrilled to release the exclusive Lady Luck Casino Egyptian Magic with our valued partners at Caesars Digital, underpinning our commitment to bringing the highest quality content to our customers in the U.S.
“Since we launched with our newest RGS technology with Caesars Digital in Michigan and New Jersey in the past year, we have been able to deliver an even richer portfolio of online casino games to their players. We look forward to many more successful releases on Caesars Palace Online Casino as we continue to roll out our new games portfolios from Bragg Studios and from our Powered by Bragg partners.”
Matt Sunderland, Senior Vice President, and Head of iGaming at Caesars Digital added: “Lady Luck Casino Egyptian Magic is a great addition to our custom game selection that players can only experience at Caesars Palace Online Casino. We already know that Bragg content resonates well with our player base, and this new title should quickly become a player favorite.”
Brazil
Odds On Compliance Expands to Brazil with PlayBook Brazil

Odds On Compliance, the industry-leading technology and consultancy firm specializing in sports betting, iGaming, and gambling regulatory compliance, is pleased to announce the launch of PlayBook Brazil, marking a significant milestone as the company expands its operations into its third continent. This strategic move underscores Odds On Compliance’s commitment to offering cutting-edge compliance solutions to the gaming and sports betting industry on a global scale.
Playbook provides a virtual gateway to a comprehensive collection of regulatory documents globally for markets with legalized sports betting, daily fantasy sports, iGaming, landbased, and iLottery. PlayBook features carefully curated, managed, and updated statutes, regulations, and requirements that enable businesses to stay in step with the agencies that regulate them. The enhanced offering, PlayBookAI, includes integration with the latest AI modes enhancing users’ ability to search compliance questions and return responses quickly and efficiently.
PlayBook Brazil will revolutionize the compliance landscape in Brazil, a nation with immense potential in the gaming and sports betting sectors. With its comprehensive suite of compliance tools and expert guidance, Odds On Compliance aims to empower gaming businesses to thrive in the Brazilian market while ensuring regulatory compliance.
Commenting on the launch, Eric Frank, CEO and Co-Founder of Odds On Compliance, said, “We are thrilled to introduce our latest expansion into South America with PlayBook Brazil. This represents a significant step forward for our company as we continue to provide innovative solutions to the ever-evolving gaming and sports betting industry. Brazil presents tremendous opportunities, and we are committed to assisting our clients and all Palybook subscribers in navigating the complex regulatory landscape.”
As part of the launch of PlayBook Brazil, Odds On Compliance is excited to announce a strategic partnership with Feijó Bertolini Advogados, a leading gaming and sports betting law firm in Brazil. This collaboration will combine Odds On Compliance’s expertise in compliance solutions with Feijó Bertolini Advogados’ deep knowledge of the Brazilian legal and regulatory environment.
Ricardo Feijó, Attorney, at Feijó Bertolini Advogados stated, “We are proud to partner with Odds On Compliance and be a part of PlayBook Brazil. This synergy between legal expertise and compliance solutions is essential for the gaming industry’s success in Brazil. Together, we aim to provide the most comprehensive support to the industry seeking to thrive in this emerging market.”
PlayBook Brazil is expected to become the go-to resource for gaming and sports betting professionals seeking to navigate the regulatory complexities of the Brazilian market while ensuring responsible and compliant operations. Odds On Compliance remains committed to fostering growth and innovation in the gaming and sports betting industry worldwide.
Conferences in Europe
Navigating Compliance: GamingTech CEE Panel Addresses Challenges and Opportunities in Romania

GamingTech CEE is around the corner, taking place on September 26-27, 2023, at the prestigious Ritz Carlton Budapest. The leading event for exploring the latest tech innovations in the gaming industry within the Central and Eastern European (CEE) region promises to be a game-changer, featuring panel discussions on a wide range of topics.
The ultimate destination for industry professionals, innovators and enthusiasts, GamingTech CEE – brought to you by the #hipthers – offers a unique opportunity to gain a deeper insight into how the gaming industry is evolving within the region. With a focus on compliance, innovation, and networking, this event offers a platform for industry professionals and enthusiasts to stay ahead in the dynamic world of gaming technology.
Bringing together professionals from the gambling industry, the “Compliance Challenges and Opportunities in Romania” panel discussion will address the pressing compliance challenges faced by operators in Romania. The country has witnessed significant developments in the gambling sector, meaning that a comprehensive understanding of the compliance landscape is vital for industry stakeholders, including operators, regulators and professionals.
One of the central themes of the panel will be the examination of the latest updates in regulations and their impact on operators in the Eastern European gambling markets. This will include licensing requirements, responsible gambling measures, advertising restrictions, anti-money laundering efforts and other key compliance issues that operators encounter in this region.
Moreover, the panelists will shed light on the opportunities that exist within the Eastern European gambling industry. They will explore the potential for market growth, emerging trends, and advancements in technology that can enhance the gambling experience while ensuring compliance. The panel will also discuss cross-border collaborations, regional harmonization efforts, and the potential for attracting international investment to further drive the industry’s growth.
Panelists
- Dan Iliovici – Vice President at Rombet
- Cosmina Simion – Managing Partner at Simion & Baciu
Attendees will also have the opportunity to ask questions from the panelists, allowing them to gain further personalized insights into challenges and opportunities in the local gambling market.
Register to the event
GamingTech CEE is more than just a conference; it’s a platform for networking, knowledge sharing, and fostering collaborations in the gaming technology sector. Attendees will have the chance to connect with industry leaders, explore cutting-edge innovations, and gain a competitive edge in this rapidly evolving industry.
Registration is still open for those interested in joining this and other enlightening discussions and being part of the GamingTech CEE experience. Register for the conference now or find out more about GamingTech CEE on the official website.
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