Argentina
The City of Buenos Aires Regulator and IBIA Sign New Alliance to Cooperate on Sports Betting Integrity

The Loteria de la Ciudad, the public entity in charge of regulating sports betting in the city of Buenos Aires, and the International Betting Integrity Association (IBIA), the largest betting integrity monitor of its type in the world, have signed a memorandum of understanding on sports betting integrity. The agreement will contribute to the development of a regulated, transparent, safe and responsible sports betting market and discourage all types of unfair or fraudulent practices and the manipulation of sports competitions in the city of Buenos Aires.
Martin Garcia Santillan and Federico Cattadori, President and Manager of Gaming and Betting Control of Loteria de la Ciudad, proceeded to sign this memorandum with IBIA, which establishes collaboration guidelines for the exchange of technical knowledge and information related to the integrity of sports and betting.
“The IBIA is delighted to have reached an agreement with the Loteria de la Ciudad to work collaboratively to protect sports, consumers and the regulated betting market from match-fixing,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “The association and its members will analyse the betting on their global markets, which cover over $137 billion in sports betting revenue per annum, and work closely with the Loteria de la Ciudad to identify and investigate any suspicious betting activity.”
As highlighted in IBIA’s Q1 integrity report, during the period 2018 to 2022, the association reported nine suspicious betting alerts on Argentinian sporting events, which represents approximately 9% of all the 105 alerts reported in the Latin American region in that period (behind Brazil with 33 alerts, Dominican Republic with eleven and Mexico with eleven).
This alliance is beneficial for Loteria de la Ciudad as the sharing of information on suspicious betting activities will allow feedback on prevention and it will facilitate the improvement of actions to ensure fraud control and prevention. In turn, this comprehensive approach will ensure that actions are taken to mitigate any potential criminal activity.
The IBIA is a globally recognized non-profit organization that seeks to guarantee integrity in the sports betting sector. Its membership includes nearly 50 companies and over 125 leading sports betting brands including companies that operate with a licence in the city of Buenos Aires.
Representing nearly 50% of all regulated commercial online betting activity, the IBIA’s key objective is to fight against corruption in betting in order to protect the integrity of its members, consumers and partners such as sports bodies from fraud caused by the unfair manipulation of sporting events and associated betting.
The signing of this memorandum highlights the policy of Loteria de la Ciudad to strengthen ties with international bodies for the protection of the integrity of sport and sports betting and, in addition, reinforces the commitment to the prevention, surveillance and detection of unfair or fraudulent practices within a regulated, safe and transparent framework.
Andres Troelsen Belatra Games’ Commercial Director for Latin America
Belatra amplifies Argentine presence through partnership with Sportsbet

Belatra Games, the specialist online slots developer, has amplified its presence in the Argentine market through a partnership with sports betting operator, Sportsbet.
Betting site Sportsbet is highly respected across the country, offering a wide range of online games, including slots, roulette and blackjack, as well as a live casino that provides an immersive experience for players.
As part of the agreement, Belatra will integrate a selection of its games, including popular hits Mummyland Treasures, Rise of Zeus, Golden øks, Make it Gold, and newly released Cyber Gypsies.
In June, Belatra will be heading to PGS – Peru Gaming Show, Latin America’s leading international gaming fair, further emphasising its commitment to the LatAm region.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America commented: “Belatra continues to bolster our presence in LatAm and collaborating with Sportsbet gives us the perfect chance to accelerate our growth in Argentina. Sportsbet has a strong brand presence in the country and we look forward to enhancing their platform with a selection of our most popular games.
Anahi Melisa Garcia, Project Manager Sportbet Argentina: “We are excited to add Belatra titles to our platform, with the goal of continuing to elevate the gaming experience we offer. This partnership allows us to expand our casino catalog with high-quality, internationally recognized content. We are confident that this collaboration will mark the beginning of a strong and lasting relationship, and we believe it will be key to our growth within the Argentine market.”
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Argentina
Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.
The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.
Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”
Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.
The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.
Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said, “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”
On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.
The post Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner appeared first on Gaming and Gambling Industry in the Americas.
Argentina
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
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