partnerships
PRAGMATIC PLAY COMPLETES GROUPWIDE ROLLOUT OF LIVE CASINO CONTENT WITH WILLIAM HILL
Pragmatic Play, a leading content provider to the iGaming industry, has significantly expanded its partnership with tier-one operator William Hill, part of 888 Holdings plc, to launch its Live
Casino portfolio in the UK.
The partnership will significantly grow Pragmatic Play’s Live gaming audience with William Hill, which has been hosting the supplier’s slot content since 2017.
Customers of William Hill will be able to enjoy an array of classic live dealer titles, such as Roulette, Blackjack and Baccarat, as well as thrilling game show products like Sweet Bonanza CandyLand™, Mega Wheel™ and upcoming release, Vegas Ball Bonanza™.
It is the latest live casino agreement by the provider, which has expanded its portfolio’s reach throughout regulated European markets in recent months, with deals signed in Switzerland, Sweden and the Netherlands, among others.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.”
Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, said: “Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.”
partnerships
Red Rake Gaming presents some of its games on Swiss4Win, the online brand platform from Casino Lugano
Premium casino content developer, Red Rake Gaming, partners with Swiss4Win, the online brand from Casino Lugano, to distribute their high-end and innovative suite of top performing casino games into the regulated Swiss market.
The collaboration will grant Swiss4Win access to Red Rake Gaming studio’s outstanding array of top-tier games. Among these, there are renowned titles such as Guardians of Luxor featuring scatters, mini-games, special wheels, 1st of the Irish with its multiple features and captivating cascading reels, and others such as Mega Rich, Ultra Burst, 2 Kings of Africa, Guardian of Ra.
These games have already captured the hearts of players worldwide and are currently leading the charts in several regulated European markets and this strategic and commercial partnership is part of the supplier’s plans to expand across Europe and supply innovative games to operator partners worldwide.
Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership stating: “We could not be more thrilled to partner with Swiss4Win, who are a dominating force in the Swiss market thanks to their player first approach and delivery of the best service to their players. We are very confident the Red Rake Games will play a strong part in Swiss4Win’s continued growth and delighted to work with all the team at Casino Lugano.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano/Swiss4Win, said: “Red Rake Gaming is an innovative brand in the online gaming industry. The inclusion of their innovative titles within our gaming platform is something we welcome with great enthusiasm, confident that we will deliver an even more fun and engaging gaming experience.”
The post Red Rake Gaming presents some of its games on Swiss4Win, the online brand platform from Casino Lugano appeared first on European Gaming Industry News.
Apricot
Super Group Announces Key Terms of Strategic Transaction to Assume Full Control of its Sportsbook Technology Platform
Super Group, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, announced that it has entered into definitive agreements to assume full control of its sportsbook software technology licensed by Apricot, Super Group’s long-standing software partner.
The transaction brings Super Group closer to its goal of fully owning and controlling its sportsbook technology across its worldwide markets, giving the company the capability to apply this technology stack to any properties it may buy or build in the future.
Super Group has agreed to acquire this technology for a total consideration of c.€140 million from Apricot’s licensor, plus additional amounts payable if certain earn-out conditions are achieved. The upfront consideration consists of c.€100 million, which will be paid in the form of cancellation of an outstanding loan. Super Group will pay an additional €40 million in two equal payments over the next two years, of which up to €20 million may be paid in ordinary shares of Super Group at its sole discretion. Additional payments of up to €210 million could be made through a contingent earn-out mechanism if Super Group’s sportsbook revenue more than doubles during the earn-out period which runs through December 31, 2035. The earn-out is calculated as a percentage of monthly sportsbook net gaming revenue, ranging from a low single-digit to high single-digit percentage.
Neal Menashe, Chief Executive Officer of Super Group, said: “I’m delighted that we have now concluded terms for the sportsbook – we have been working closely to agree to an equitable deal with a favorable structure for both parties. This is an exceptional opportunity for Super Group to take full control of our sportsbook technology, which would enable maximum flexibility for organic growth as well as M&A opportunities. We’ll continue to deliver the best sports betting and gaming experience to our customers around the world as the benefits of this deal are realized.”
AmTote
Sparket to Integrate Technology with AmTote
Sparket has selected AmTote as its wagering platform solution that will see Sparket’s parimutuel technology integrate into the AmTote totalisator and hubs.
The integration will give Sparket access to the largest online betting platform processor in North America with over $15bn in annual processed global handle. This news follows Sparket’s recent announcement of an expanded partnership with the World Jai Alai League, which will be an initial partner in bringing the integrated technology to market.
“Sparket is on a mission to enhance the parimutuel wagering experience and partnering with the biggest name in the industry is a massive step for us,” Evan Fisher, COO of Sparket, said.
“AmTote loves to see innovation and fresh approaches come to market, and we are excited at the potential of technologies like Sparket to help expand the ecosystem,” Keith Johnson, President of AmTote International, said.
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