Leading sportsbook goes live with full multi-product offering across key market

Altenar, a leading sportsbook and iGaming software provider, has obtained a B2B licence in Greece, expanding its outreach across another established European territory.

The company, which already has an office in Athens, has secured a licence from the Hellenic Gaming Commission, boosting Altenar’s presence in the country and adding a Greek licence to its already comprehensive portfolio.

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Altenar’s expertise reaches more than 50 countries where gambling is legalised and the Greek licence, which is valid for seven years, paves the way for the company to offer its services in a new jurisdiction.

Since the introduction of the new regulatory framework, online betting in Greece has emerged as a success story, with the country undergoing robust growth, as market data shows tax revenues expected to reach €540,000,000 this year and the creation of numerous job opportunities.

Marina Zacharopoulou, Compliance Manager at Altenar, said: “The process of obtaining a licence for Altenar was rigorous, albeit familiar due to our experience with similar procedures in other jurisdictions. While we encountered typical challenges along the way, we navigated them smoothly.

“Achieving a Greek licence holds special significance for Altenar, as a considerable portion of our team is Greek, making it feel like a homecoming. Personally, I believe that Greece’s historical connection to games of chance, evident in the popularity of gambling in ancient times and the presence of deities like Tyche, adds cultural resonance to our licensure.

“Securing our presence in Greece through licensure not only demonstrates our commitment to regulatory compliance but also positions us to capitalise on the country’s expanding market.”

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BVGroup, in partnership with Kaizen Gaming, the global GameTech powerhouse, has launched the Betano brand in the UK. The unveiling of the Betano platform in the UK is the latest addition to BVGroup’s extensive track record of successful launches, representing a significant achievement for all involved while also further strengthening Betano’s worldwide footprint.

Kaizen Gaming has built a significant global presence in recent years including partnerships with multiple international leagues as well as European football clubs, with Aston Villa being the latest in a club record deal.

The launch is the most recent milestone in an ambitious year for the operator, with its premium brand Betano being Official Sponsor of both the CONMEBOL Copa America™️ 2024 and UEFA Euro 2024™. New customers even have the chance to join the excitement by winning tickets for the action in Germany. We’ve already given away some tickets to lucky England fans, but there are still more up for grabs!

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Customers will enjoy a full range of our features, which includes Enhanced Accas, Bet Boosts, a highly responsive Bet Builder product and the recently released Lucky Dip.

BVGroup’s extensive suite of safer gambling tools will fully support customers and continue our commitment to responsible gaming initiatives. This includes Sentinel, an in-house player protection system that provides automated messaging and risk assessment. In addition, Betano holds the highest regard for the ethical and responsible provision of betting products while using the latest technology to provide a safe and secure environment for users.

It promises to be an exciting period, with Betano eager to make a substantial impression in the UK.

Julio Iglesias Hernando, CCO of Kaizen Gaming, commented: “Finding the right partner has been a top priority for us and this is exactly what we did with the well-established and reputable BVGroup.

“Betano has earned international acclaim for providing high-quality and entertaining betting experiences. This ambition is equally matched by BVGroup’s passion and expertise. Our foremost priority is to always engage with customers responsibly, ensuring their safety through strict regulatory compliance and cutting-edge technology. As we expand our footprint globally, we’re excited to unveil the Betano brand in the UK alongside BVGroup and are equally enthusiastic for what the future will bring.”

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Brent Almeida, CCO of BVGroup, commented: “We are delighted to have partnered with Kaizen Gaming and launched its Betano brand in the UK market. This is the latest in a long line of successful launches for BVGroup.

“We’ve got some fantastic welcome offers available to new customers, and once signed up, they can expect plenty of innovative features covering all their favourite sports and casino products.

“We are confident that our technology and operating capabilities will give Betano customers a safe and entertaining gaming experience.”

Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has strengthened its position in the Spanish market through a significant deal with Casino777.es, a leading Spanish operator.

The agreement sees Wazdan provide the operator with an initial batch of player-favourite titles, including 9 Lions™, Black Horse™ Deluxe, Choco Reels™, Fortune Reels™ and Burning Stars 3™, with more releases expected to follow.

Casino777.es customers can also look forward to experiencing Wazdan’s popular special features that have proven to boost player engagement and retention, including the exciting Cash Infinity™ and Hold the Jackpot mechanics which offer massive win potential.

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As one of Spain’s top-tier online casinos, Casino777.es boasts a substantial and growing player base. The addition of Wazdan’s feature-rich, visually impressive games is set to significantly enhance the operator’s slot portfolio and provide its customers with fresh, immersive iGaming experiences.

This partnership marks another milestone in Wazdan’s expansion strategy in Spain, where the provider has been steadily growing its presence since entering the market. The collaboration with Casino777.es solidifies Wazdan’s position as a leading supplier of innovative slot content in the country.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are delighted to partner with Casino777.es, a prominent operator in the Spanish market. This collaboration allows us to further expand our reach and deliver our engaging titles to a wider audience of Spanish players.

“Spain has been a key focus market for Wazdan, and we are committed to strengthening our presence in the jurisdiction through partnerships with respected operators like 777es. We look forward to working together to provide players with the very best in online slot entertainment.”

César Paredes, Country Manager at 777.es, added: “We are excited to join forces with Wazdan to bring its innovative games to our platform. Its slot portfolio has already proven to be a hit with Spanish players, and we are thrilled to offer even more of its unique titles to our customers.

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“With iconic Wazdan games joining our platform, we can deliver even more world-class casino entertainment to our players. This partnership reinforces our position as a leading provider of premium iGaming content in Spain.”