Leading global online betting and gaming brand Betway has today announced a deal to become the Official Global Betting Partner of English Premier League club, Arsenal men’s team.
The multi-year agreement is the latest addition to the Super Group-owned brand’s football portfolio, alongside deals in the English Premier League with West Ham as Principal Partner and Brighton as Official Global Partner, as well as deals with clubs in La Liga and the Bundesliga.
The new partnership will enhance the supporter experience by creating and delivering global activations and exclusive content across all social media platforms.
Betway’s branding will feature on advertising boards at the 60,000 capacity Emirates Stadium in all domestic matches in the Premier League, FA Cup and Carabao Cup, giving visibility to Arsenal supporters worldwide.
Betway will also offer in-depth Code of Conduct and Responsible Gaming training to all players and staff at the club, which outlines regulations and provides education on gambling related harms and the tools and support that are available. This is in addition to the work Arsenal does with the FA and PFA to support players in this area.
Anthony Werkman, CEO of Betway Group, said: “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.
“We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.
“We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium.
“We look forward to supporting them on their journey both domestically and in Europe in this season and beyond.”
Juliet Slot, Chief Commercial Officer at Arsenal, said: “We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”
Genius Sports Enters into Partnership with Snap
Genius Sports Limited has struck a new partnership with Snap Inc to power immersive augmented reality (AR) fan experiences via Snapchat Lenses.
Genius Sports will help to power the next wave of Snapchat Lenses through NFL Official League Data, providing millions of fans with phone-based, highly shareable content. Genius Sports is also the exclusive distributor of the NFL Official league Data and Next Gen Stats (NGS) feeds to global media and betting markets.
The sponsored Lens provides a powerful way for Verizon, the Official 5G Network of the NFL, to connect with fans through the power of AR. Verizon will be the first sponsor to run a Lens that incorporates Genius Sports technology. As part of this partnership, Genius Sports and Verizon’s 5G network will help to power Verizon’s NFL Lens, including live data visualizations and an AR commerce platform. The Lens will debut at SoFi Stadium on September 17 when the LA Rams host the San Francisco 49ers and will include real-time game stats, merch try-on, and a 3D interactive map of the stadium, exclusively for Verizon 5G customers.
In addition to exclusive access to the Lens, Verizon and the NFL are also offering Verizon customers 40% off an annual subscription of NFL+ Premium. NFL+ Premium includes access to live local and primetime games on mobile, NFL RedZone, NFL Network, game replays, and more.
This immersive sports hub is the latest activation from Snap and Verizon’s 5G innovation partnership, which brings exclusive first-of-its-kind experiences to Snapchatters via Verizon’s 5G Ultra Wideband network.
“The new Snapchat Lens at SoFi is yet another illustration of the amazing experiences offered by the combination of augmented reality and 5G. With this cutting-edge technology, we’re able to offer fans experiences they’ve never had before, and we’re grateful for the partnerships that helped bring it all to life,” Kris Soumas, Director of Platforms and Partnerships for Verizon Consumer Group, said.
“Snapchat is the best place to showcase your fandom and keep up with all the action on game day. With over 250 million Snapchatters engaging with AR on our platform every day, we’re thrilled for Genius Sports to bring real-time data to our Lenses to make them even more immersive,” Anmol Malhotra, Snap’s Head of Sports Partnerships, said.
“Snapchat’s Lens technology is leading the AR revolution across US sports, giving fans new and exciting platforms to put themselves at the center of the live experience. We’re delighted to partner with Snap, helping to enhance Lenses with NFL Official League Data,” Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, said.
Black Oak Casino and Quick Custom Intelligence Extend Partnership
Quick Custom Intelligence (QCI), a leading enterprise solutions provider, announced an extension of their partnership with Black Oak Casino & Resort. Building on the success of the QCI Enterprise Platform, Black Oak will now incorporate the QCI Power Pack and Events modules to elevate guest satisfaction and bolster profitability.
Danielle Chapel, Director of Marketing at Black Oak Casino & Resort, said: “Our collaboration with QCI has been nothing short of transformative. The QCI Enterprise Platform has already delivered tangible results, enhancing our operational efficiency and guest engagement. As we look to the future, we are eagerly anticipating the integration of the QCI Power Pack and Events modules. We believe that these additions will be pivotal in elevating our guest satisfaction and in turn, our profitability.”
This partnership reinforces QCI’s commitment to providing cutting-edge tools and solutions for businesses in the casino and entertainment industry.
Andrew Cardno, CTO of QCI, said: “We are deeply honored to continue our relationship with Black Oak Casino & Resort. Their forward-thinking approach and dedication to delivering exceptional guest experiences align perfectly with our mission at QCI. Together, we aim to set new benchmarks in the industry.”
The collaboration will focus on leveraging the power of data and analytics to anticipate guest preferences, streamline operations, and ultimately create memorable experiences for Black Oak’s patrons. The adoption of the QCI Power Pack and Events modules represents a significant step in harnessing the power of technology to achieve these goals.
Bragg Launches Lady Luck Casino Egyptian Magic Slot with Caesars Digital
Bragg Gaming Group has launched the exclusive slot game Lady Luck Casino Egyptian Magic on Caesars Palace Online Casino in Michigan and New Jersey, in a unique game development partnership with Caesars Digital.
The bespoke game title combines gameplay and imagery from Bragg’s popular slot title Egyptian Magic with the Lady Luck Casino brand owned by Caesars Entertainment, offering players a custom gaming experience with proven mechanics, exclusively available on Caesars Palace Online Casino.
Lady Luck’s legacy draws from its namesake – that every play, every spin, and every moment holds new possibilities – the opportunity to feel the anticipation of a win, to earn personalized rewards, and to unlock memorable experiences at more than 50 Caesars Rewards destinations. Lady Luck Casino Egyptian Magic is another example of Caesars Digital leveraging the IP of world-class Caesars Rewards destinations to provide a unique customer experience only found on Caesars Palace Online Casino.
Set against the eternally popular – and lucky – pyramids of ancient Egypt, the slot boasts 50 win lines and two magical features. Respin Orb symbols may land on any spin, including during Free Games. Six or more Respin Orbs in the base game trigger the Respin Feature with the chance to win Credits and Jackpots with a unique upgrade feature.
Kunal Mishra, COO, Americas for Bragg Gaming commented: “We are thrilled to release the exclusive Lady Luck Casino Egyptian Magic with our valued partners at Caesars Digital, underpinning our commitment to bringing the highest quality content to our customers in the U.S.
“Since we launched with our newest RGS technology with Caesars Digital in Michigan and New Jersey in the past year, we have been able to deliver an even richer portfolio of online casino games to their players. We look forward to many more successful releases on Caesars Palace Online Casino as we continue to roll out our new games portfolios from Bragg Studios and from our Powered by Bragg partners.”
Matt Sunderland, Senior Vice President, and Head of iGaming at Caesars Digital added: “Lady Luck Casino Egyptian Magic is a great addition to our custom game selection that players can only experience at Caesars Palace Online Casino. We already know that Bragg content resonates well with our player base, and this new title should quickly become a player favorite.”
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