Press Releases
OpenBet’s SportCast Delivers Biggest Player Props Offering For This Year’s Women’s Football World Cup
OpenBet, a leading technology, content and service provider to the sports betting industry and part of the global Endeavor network, offered its most extensive range of player stats markets powered by SportCast during this year’s Women’s World Cup, driven by increased demand from operators and bettors worldwide.
The company provided its global operator network with five different betting markets for the tournament – Shots on Target, Assists, Passes, Shots and Tackles – which are also available for this Sunday’s eagerly anticipated final as England take on Spain to be crowned overall winners.
The markets are available within SportCast’s premium BetBuilder, pre-built BetBuilder and singles product sets. OpenBet’s SportCast are the provider of premium sports betting experiences that encompass outright betting, through to pre-match and in-play.
During the tournament, OpenBet has powered 1.3 million sports betting transactions, with greater engagement expected for the final as interest grows on a global scale.
This is the latest move by OpenBet to offer more opportunities for players to engage with women’s sporting events. The company has recently added markets for Women’s National Basketball Association (WNBA) matches and National Rugby League (NRL) Women’s Premiership events to its player stats offering, which have been a huge boost for its US and Australian facing partners.
This includes the addition of Major League Soccer to the top 5 biggest football tournaments, including Champions League and Europa League. It is also due to go live with player stats from Brazil’s Serie A, in anticipation of future growth opportunities across the LatAm region.
Manos Lagopoulos, VP Trading Content at OpenBet, said: “Women’s sports betting has seen a huge boost in interest over the past 12 months, with this year’s World Cup tournament the latest driver of activity.
“We are delighted to have offered our Player Props product for bettors worldwide and cater to demand from operators for a much wider range of markets. Attention now turns towards the final, which we anticipate will generate a great volume of engagement as fans worldwide discover who will take home the coveted trophy.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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