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Canada

Scientific Games Announces Highly Anticipated GAME OF THRONES Digital and Retail Lottery Games

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Scientific Games announces an exclusive new, multi-year agreement with Warner Bros. Discovery Global Themed Entertainment to bring HBO’s iconic GAME OF THRONES brand to digital and retail lottery games for the first time. The expanded partnership with Warner Bros. Discovery Global Themed Entertainment features limited worldwide rights on the epic brand. Scientific Games will offer innovative GAME OF THRONES branded player experiences with instant scratch games, Fast Play games and digital lottery games.

GAME OF THRONES digital and retail game designs from Scientific Games are immediately available to U.S. and international lotteries. In fiscal year 2022, licensed branded games created by Scientific Games for U.S. lotteries represented USD $2.7 billion in retail sales. Renowned for science-based products and solutions that drive maximum proceeds for lottery beneficiary programs, the company applied advanced consumer research techniques to assess GAME OF THRONES by Power Index, which is a measure of the intensity of ‘liking’ that a brand possesses. The property scored among the top brands available for lottery games today.

Kyle Rogers, Vice President of North American Instant Products for Scientific Games, said, “Our global teams are ecstatic to add a powerful brand GAME OF THRONES to our licensed properties portfolio. GAME OF THRONES is already a proven property in the gaming and social gaming sectors. There is so much iconography associated with the TV series that it works creatively with our omni-channel lottery games. Although it appeals to a younger generation of players, multi-generations of viewers watched GAME OF THRONES around the world, so it has the potential to bring its massive fanbase and social media following to lottery.”

Rogers indicated that the insights gleaned from Scientific Games research positively supports GAME OF THRONES as a right-fit brand for the company’s next blockbuster lottery Linked Games which will be announced soon. The global lottery company offers the largest portfolio of licensed brands in the lottery industry with more than 100 properties for digital and retail games.

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Scientific Games pioneered Linked Games winners’ events in 2007 and has since produced more than 30 major events for the lottery industry. To date, Linked Games have generated nearly $4.8 billion in retail sales and hosted more than 3,000 winners for once-in-a-lifetime experiences.

Scientific Games provides retail and digital games, technologies, analytics and services to 130 lotteries in 50 countries, including nearly every North American lottery. The company is the largest instant scratch game provider in the world, and a leading global provider of iLottery solutions, digital lottery games, mobile apps, player loyalty programs and customer relationship management programs.

GAME OF THRONES and all related characters and elements © & Home Box Office, Inc. (s23)

© 2023 Scientific Games, LLC. All Rights Reserved.

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Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

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Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

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Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

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Canada

Court Decision Upholds iGaming Ontario’s Model

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iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

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iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

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Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

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Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

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Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

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