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Bafana Bafana and SAFA announce 10bet as Official Betting Partner

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The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the Official Betting Partner of the Senior Men’s National Team in a four-year deal.

This partnership marks an exciting milestone for both parties, as they join forces to enhance the experience of fans and communities.

10bet South Africa is thrilled to work together with SAFA, as the national team is an essential part of the country’s lively sports culture and the fan’s passions. Through this partnership, 10bet South Africa aims to be at the centre of fan engagement opportunities and create lasting impact through community initiatives.

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“We are delighted to partner with 10bet South Africa. This is the beginning of a relationship between two ambitious and forward-thinking brands. We hope this partnership will help us bring fans the best possible product and experience and continue growing South African football,” said SAFA CEO Lydia Monyepao.

“This is an exciting partnership based on pride, passion, and love of the beautiful game. Bafana Bafana, an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities is a perfect fit for our growing brand locally,” said Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa.

10bet’s outstanding sports betting coverage includes competitive odds on more than 65,000 events a month – including 25,000 in-play events – across over 60 sports, with more than 2,000 bet types and the industry’s most advanced betting features.

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Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming

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Women in Gaming Africa (WiG) proudly announces its strategic partnership with the All-in Diversity Project, a globally recognised organisation dedicated to advancing diversity, equity, and inclusion (DEI) within the gaming sector. This collaboration marks a significant step forward in fostering greater representation and empowerment across the industry, particularly within the African continent.

As leaders in their respective domains, Women in Gaming Africa and the All-in Diversity Project share a common mission: to drive positive change by promoting diversity and inclusivity in all aspects of the gaming sector. By joining forces, they aim to amplify their impact and reach, ensuring that underrepresented voices and perspectives are heard and valued within the global gaming community.

Reflecting on the partnership, Kelly Kehn, Co-Founder of All-in Diversity Project remarked, “We are thrilled to partner with Women in Gaming Africa in our ongoing pursuit of fostering diversity, equity, and inclusion within the gaming industry. This collaboration not only extends our reach across the globe but also underscores our belief in the mutual benefits of partnering. By joining forces, we have a unique opportunity to learn from each other, share insights, and elevate the dialogue surrounding DEI in Africa and beyond.”

Empowering diversity in gaming isn’t just a vision; it’s a commitment. Our collaboration with All-in-Diversity is a powerful stride towards inclusivity, diversity & empowerment; fostering a vibrant community where every voice thrives. Together, we pave the way for a stronger, more diverse future in gaming. I encourage those reading this to join us in shaping tomorrow’s industry today!

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Through this partnership, Women in Gaming Africa and the All-in Diversity Project will leverage their combined expertise, resources, and networks to drive meaningful change and create a more inclusive gaming ecosystem. By championing diversity and empowering individuals from all backgrounds, they aim to cultivate a culture of belonging where everyone can thrive and contribute to the industry’s success.

The post Women in Gaming Africa Partners with All-in Diversity Project to Advance Diversity, Equity & Inclusion across Gaming appeared first on European Gaming Industry News.

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Africa

3 Oaks Gaming to enter South Africa with Supabets

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iGaming distributor to extend global presence with latest regulated market push

3 Oaks Gaming, an established distributor of iGaming content, is set to go live in the South African iGaming market through a partnership with leading operator, Supabets.

With this collaboration, 3 Oaks Gaming’s diverse portfolio of games will be accessible to players on Supabets’ online platform. Users will soon be able to enjoy a plethora of top-performing titles from the iGaming distributor, including Sun of Egypt 3: Hold and Win, Green Chili: Hold and Win, and Aztec Fire: Hold and Win.

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Founded in 2008, Supabets has established itself as one of the premium brands in the region, providing its customers with a comprehensive range of sports betting markets and wide selection of casino games.

This latest news is set to reinforce 3 Oaks Gaming’s strategic vision for global expansion. Venturing into the African continent for the first time significantly broadens the supplier’s audience reach, signalling a new era of commercial growth.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “This marks a pivotal moment for our company as we prepare for our content to seamlessly integrate with Supabets, enriching the gaming experience for South African players.

“We are confident that our games will leave a lasting impression, and we eagerly anticipate the journey ahead with our esteemed partner.”

Bavu Mpama, Head of Product at Supabets, said: “3 Oaks Gaming offers an extensive collection of slots that we believe will captivate and entertain our users. This collaboration is part of our commitment to continuously enhance our casino offering for our players.

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“We’re poised to redefine the iGaming landscape in South Africa, setting new benchmarks for excellence in the industry.”

The post 3 Oaks Gaming to enter South Africa with Supabets appeared first on European Gaming Industry News.

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Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal

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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.

The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.

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The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

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The post Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal appeared first on European Gaming Industry News.

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