Balkans
Altenar launches in Bulgaria as next stage of Palms Bet partnership
Latest European expansion to see Altenar power Palms Bet’s Bulgarian operations
Altenar, the leading sportsbook and iGaming software provider, has completed the next step in its global expansion deal with operator group Palms Bet.
The agreement sees Altenar secure its foothold as one of the leading tech providers in Europe, by going live with Bulgaria’s top sports betting operator.
Bulgaria has long been one of Altenar’s key focuses, with a projected sports betting revenue of more than €850m in 2026, almost €600m more than six years previously.
The deal will see Palms Bet’s Bulgarian customers enjoy Altenar’s award-winning multi-channel sportsbook technology, as well as a wide range of sports, esports and virtuals selections.
Palms Bet was the first gambling company in Bulgaria to be listed on the Bulgarian stock exchange and currently offers more than 20,000 sporting events to bettors.
The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.
The move is the latest in a series of partnerships between the leading multi-channel sportsbook provider and Palms Bet, which now sees their operations live together across multiple European and African markets.
Commenting on the deal, George Mavridis, Account Manager at Altenar, said: “We have always discussed how significant Bulgaria is to us and we are thrilled to continue growing in this new market with Palms Bet.
“We were delighted to launch in Kenya and Peru earlier this year together, and we know Bulgaria is full of potential. We look forward to helping our partners maximise their customer engagement, as well as continued expansion alongside Palms Bet.”
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, added: “By integrating Altenar into our platform, we are confident that we will enhance player engagement and solidify our position as one of the leading gaming companies worldwide.”
Altenar has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
Balkans
Wazdan adds to Croatian presence with SuperSport tie-up
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Balkans
Bulgarian President Approves Gambling Law Amendments
Bulgarian President Rumen Radev has decided not to veto the proposed amendments to the Gambling Law, which include a prohibition on gambling advertisements in the media.
Previously, President Radev had indicated that he was deliberating on the changes to the Gambling Law and was awaiting input from his advisors before making a final decision.
The prohibition on gambling advertisements in the media was approved by a significant majority of deputies during the final session of the 49th National Assembly. Despite objections raised by various media outlets, gambling operators, sports clubs, and other businesses between the readings, the amendments were endorsed. Some stakeholders argued against the ban, suggesting that public discussion should precede its adoption.
The initiative for the amendments originated from GERB and DPS, and it was introduced unexpectedly during the last days of the 49th National Assembly by Yordan Tsonev (DPS) and Temenuzka Petkova (GERB). The bill swiftly progressed through the legislative process, passing its first reading in the budget committee and subsequently receiving approval in the plenary session. An extraordinary meeting of the Committee on Budget and Finance was convened to facilitate the voting on the amendments before the deputies commenced their pre-election recess.
The post Bulgarian President Approves Gambling Law Amendments appeared first on European Gaming Industry News.
Balkans
SOFTSWISS Expands to Bulgaria: European Growth Through Partnership
SOFTSWISS, a leading iGaming software provider, entered the Bulgarian market through a partnership with operator Topwin.bg. This strategic move strengthens and expands the SOFTSWISS brand in Europe.
SOFTSWISS has secured certification from Gaming Laboratories International (GLI) for use in the Bulgarian market, ensuring all technical and legal requirements are met. The partner utilises the SOFTSWISS Casino Platform, the Sportsbook, the SOFTSWISS Game Aggregator, and Affilka, all fully prepared and technically optimised for this local market.
According to Statista.com, revenue in the Bulgarian iGaming sector is projected to reach €134.60m in 2024. SOFTSWISS has facilitated its partners’ entry into Bulgaria by adapting its products and obtaining the necessary local certifications.
“Entering the Bulgarian market marks a significant milestone for us, as our products are now recognised in another EU country. This expansion aligns with our global development strategy to broaden the SOFTSWISS brand’s presence in local markets. Our partnership with TopWin has deepened our understanding of this market and presents mutual growth opportunities,” says Vitali Matsukevich, COO at SOFTSWISS.
Krasimir Tokushev, CEO of ‘Golden City 7’, the holder of the licence for Topwin.bg comments: “Partnering with the well-established SOFTSWISS products is a significant advancement for us. This collaboration will elevate our platform to new heights, and we are confident that our Bulgarian players will be delighted with the enhanced gaming experience.”
SOFTSWISS has several international and national licences and certifications, including a recent South African licence acquired through the purchase of a majority stake in Turfsport.
The company is actively expanding into new markets. This year, the focus is on the LatAm market, where the company has strengthened its presence by appointing Rubens Barrichello as its Non-Executive Director in Latin America.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS Expands to Bulgaria: European Growth Through Partnership appeared first on European Gaming Industry News.
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