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Glitnor Group appoints Richard Brown as new Chief Executive Officer
Rapidly-expanding iGaming business group announces major industry move by lining up former Gaming Innovation Group CEO for leading C-level role
Following a sustained period of impressive growth driven by the success of its B2C brands LuckyCasino and HappyCasino, and the increasing popularity of its B2B content house Swintt, Glitnor Group has announced Richard Brown will be appointed as the company’s new Chief Executive Officer, from January 2024.
Having previously held the same position at Gaming Innovation Group, Brown will arrive at Glitnor with a wealth of industry experience under his belt and the requisite expertise to drive the business to even greater heights. With over 15 years of iGaming involvement in various C-level, senior and managerial positions, the appointment is seen as a major move for the group as it continues to expand.
In his former capacity as GiG CEO, Brown oversaw a highly successful period of growth for the company during which it entered multiple new markets and completed a number of high-profile acquisitions. He leaves the group having led GiG to record revenues in Q1 2023 and will now use his strong organisational leadership and business development skills to achieve similar results for Glitnor.
With that tenure lasting almost 4 years, Brown will take the reins at Glitnor at the beginning of 2024 ahead of what promises to be an important and exciting next phase for the business. The group targets further expansion of its global presence by continuing to build and nurture strong iGaming operations and games development studios in Europe, North America and LatAm.
Glitnor is seeking to maintain the phenomenal growth rate the company has experienced since it was first founded in 2018. Now boasting around 200 team members worldwide, the company was shortlisted for three separate categories at the EGR Nordics Awards in February, including the coveted Employer of the Year 2023. Its B2B content house, Swintt, was also recognised for its success by being shortlisted for five categories at the recent EGR B2B Awards.
Given the group’s considerable standing in the industry and ambitious plans for the future, Brown will have ample opportunity to utilise his business acumen and experience across both public and private markets to help further capitalise on the strong position the group is carving out in multiple markets and verticals.
Jörgen Nordlund, Co-founder at Glitnor Group, said: “By appointing Richard, I believe Glitnor has secured one of the industry’s top C-level talents and I’m looking forward to the positive impact he’ll have on our business as we look to strengthen our brands and enter more markets in the future.
“Given the successful nature of his time at GiG and the wealth of iGaming experience he has in general, I’m certain Richard has all of the necessary skills to help take Glitnor to a new level and I think I speak for everyone when I say we can’t wait to work with him as we enter our next phase of development.”
Richard Brown, Chief Executive Officer at Glitnor Group, said: “I am honoured to to take on the role of CEO of Glitnor Group. The teams have built a fantastic position in the industry and I look forward to working with them to further capitalise on the number of opportunities the business has ahead of it. The Group’s long term ambition is impressive, supported by founders with a proven track record of success and I am extremely excited to help add value towards achieving those goals for the business, the groups staff and its shareholders.
“I was fortunate enough to enjoy an incredible eight years at GiG – with the last four as CEO – but the time was right for me to embrace a new challenge at what I truly believe to be one of the most exciting business groups in the iGaming industry, I very much look forward to starting in the New Year.
Latest News
Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis
Results based on more than 19 million bets during the 2024 NCAA March Madness tournament also revealed women’s games had more TV viewers, men’s games received more bets
Optimove Insights, the analytical and research arm of Optimove, has conducted a comprehensive analysis of the 2024 NCAA March Madness tournament, shedding light on the significant impact of standout player Caitlin Clark on betting behavior in women’s games. The report revealed that she boosted betting on March Madness by an average of 540%, a bellwether on her likely impact to the WNBA. The report was released at SBC Summit North America.
Results based on 19 Million+ Bets
Between March 29 and April 9, Optimove Insights analyzed more than 19 million bets placed on the 2024 NCAA March Madness tournament, encompassing both men’s and women’s games. The focus of this analysis was to track the betting trends surrounding games featuring Caitlin Clark, a prominent player in women’s college basketball, and the first pick in the 2024 WNBA Draft.
Women’s Games: The Caitlin Clark Effect
Optimove Insights tracked the betting activity on women’s NCAA games from the Elite Eight stage through to the Championship game. The comparative baseline game, Oregon State vs. South Carolina, set at 100%, received the fewest bets among the games tracked.
The data revealed the impact of Caitlin Clark on betting activity, with games featuring her, witnessing an average 540% increase in bets compared to the baseline. This suggests a significant influence of individual players on the betting landscape, emphasizing the role of star power in driving fan engagement and betting interest.
Men’s Championship Game More Bets, Women’s Championship Game More Eyeballs.
Of note is that the women’s Championship game had an average of 18.7 million TV viewers compared to the men’s game at 14.8 million viewers, yet the men’s game attracted more than 3X the number of bets. This disparity underscores potential differences in viewer engagement versus betting activity between the two tournaments.
Men’s Games
The analysis also encompassed betting behavior in men’s NCAA games. Despite the men’s Championship game showing a 139% increase in bets over the baseline, the percentage increase in betting was notably lower compared to women’s games.
A likely explanation for this difference lies in the higher baseline of individual bettors in men’s games, resulting in lower percentage increases. Nevertheless, men’s games consistently attracted more bets throughout the tournament.
According to Rony Vexelman, VP of Marketing at Optimove, “As the WNBA season is about to tip off on May 14, it is doing so, with a generational player. The substantial boost in overall interest in women’s basketball catalyzed by Caitlin Clark is extraordinary. Her influence on boosting betting, TV viewership and more is already starting to drive a new women’s basketball economy in the trillions.”
The post Caitlin Clark Boosted Betting on March Madness Women’s Games by 540%; a Bellwether on Her WNBA Impact: Optimove Insights’ Analysis appeared first on European Gaming Industry News.
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7777 gaming expands African reach with Integration of Casino Games on betPawa
7777 gaming, a prominent provider of online casino games, is thrilled to announce its partnership with betPawa, a well-established and trusted online sports betting brand operating across Africa. This collaboration marks a significant milestone for both companies, bringing a diverse selection of 7777 gaming’s top-quality casino games to betPawa’s extensive user base.
Through this partnership, betPawa gains access to 7777 gaming’s full portfolio of 140+ captivating casino games. The integration begins with an exciting lineup of instant win games, including Mayan Gold, Multi Wins, Cash 20x, FunFair 2x, Zeus Quest, Honey of Gold, Golden Scarab, Bucks Detective, Jungle Conquest, and Happy Sheep. These engaging titles promise to enhance betPawa’s gaming offerings, providing its users with even more entertainment options.
Elena Shaterova, Chief Commercial Officer at 7777 gaming stated:, “We are delighted to partner with betPawa and expand our presence in the African market. This collaboration allows us to showcase our diverse range of high-quality casino games to a broader audience, providing them with unparalleled entertainment and gaming experiences.”
Chris Worthington, Head of Casino at betPawa commented, “We are excited to welcome 7777 gaming’s impressive selection of casino games to our platform. Our priority has always been to offer our users the best gaming content, and this partnership aligns perfectly with our commitment to delivering exceptional entertainment and value to our customers.”
betPawa, recognized as one of Africa’s premier online sports betting platforms, boasts over 10 million users spanning multiple countries including Nigeria, Kenya, Tanzania, Malawi, Sierra Leone, Ghana, Benin, Cameroon, DR Congo, Rwanda, Uganda, and Zambia. Renowned for its simplicity, reliability, and security, betPawa is the go-to destination for African bettors seeking a seamless and trustworthy betting experience.
The post 7777 gaming expands African reach with Integration of Casino Games on betPawa appeared first on European Gaming Industry News.
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Swintt journeys back through the sands of time in Egypt King Book Hunt
Calling all treasure hunters, thrill seekers and intrepid explorers with a thirst for the unknown – this month, popular premium casino software provider, Swintt, is inviting you back on an epic journey through the sands of time in its action-packed slot, Egypt King Book Hunt.
Set to a backdrop of a long-forgotten temple where mystic relics abound, Egypt King Book Hunt is the third instalment of the popular SwinttPremium series and this time combines simple gameplay and classic graphics and sound with the studio’s much-loved “Book” free spins feature.
Activated whenever three or more of the iconic ‘Book’ symbols appear anywhere on the reels, players will first be prompted to leaf through the pages of an ancient tome until one icon is chosen at random to be the game’s lucky symbol, after which a series of 10 free spins will get underway.
During these bonus games, any instances of the lucky symbol that complete a payline will expand to fill their entire reel – and what’s more, payouts will be awarded for all winning combos regardless of whether the symbols are adjacent or not. On top of that, further free spins can be won for landing additional book symbols and players can even opt to buy into the feature directly.
With Egypt King Book Hunt being available to play with 5 or 10 fixed paylines, players will be able to customise their experience to the level of variance that they’re most comfortable with and they’ll also have the chance to try and double any winnings they collect in an optional risk feature.
David Mann, Chief Executive Officer at Swintt, said: “The fact that the pyramids have stood for thousands of years is testament to them being a design classic – and we feel our Premium slots fall into much the same category! Combining iconic graphics and sound, intuitive gameplay and popular ‘Book’ free spins, we’re sure Egypt King Book Hunt will be a great addition.”
The post Swintt journeys back through the sands of time in Egypt King Book Hunt appeared first on European Gaming Industry News.
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