In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.
Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.
Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13th birthday celebrations, heralding a new era for the business.
SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.
“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.
“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”
The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.
“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.
From strength to strength
In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.
The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.
In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.
“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.
The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.
Pariplay® set for rapid South African expansion following Bet Network deal
NeoGames S.A subsidiary Pariplay® has partnered with Bet Network as it prepares for a significant period of growth in the regulated South African market.
The agreement will see the Aggregator utilise Bet Network’s local knowledge and National Manufacturing License to provide certified games across the market, including proprietary Wizard Games content, as well as Ignite® and third-party titles.
Initially, certified products will be approved via the Western Cape Gambling and Racing Board, with a view to expand further across South Africa in the near future.
It becomes the latest commercial expansion by the provider, which has had a strong focus on newly regulated markets such as North America and Latin America in recent months.
Andrew Maclean, VP of Sales at Pariplay®, said: “South Africa is a market with enormous potential, and we’re delighted to partner with Bet Network to ensure we can maximise our reach in the country through their local insight and knowledge.
“Our array of content performs well globally, and we’re confident we can bring plenty of fantastic gaming opportunities to South African players.”
Iain Gutteridge, Managing Director of Bet Network, said: “Pariplay® brings an unmatched level of aggregated and in-house content that is beloved by players the world over, and we’re confident that by bringing it across South Africa we can quickly establish it as a must-have portfolio for operators.
“By working closely together, we’ll be able to greatly expand its reach in South Africa, and we’re very excited by the potential of this partnership.”
Betwinner Expands Sport Betting Options to Over 45 Sports
Betwinner, an online sports betting and casino games provider which operates with local licenses such as Curacao, Nigeria, and Kenya, announced it has expanded its current sports betting options to include over 45 sports, such as football, cricket, volleyball, hockey, basketball and tennis.
Players interested in placing bets on the new selection of sports can choose from a popular variety of bet types on the Betwinner App, such as accumulator, handicap and total. In addition to its sports expansion, Betwinner also offers betting on eSports, including Dota 2, LoL and Overwatch, as well as on non-standard events like politics, show business and dog racing.
Providing a mix of betting odds, Betwinner gives players the option to place their bets before the start of a sports match or during the game in live bets mode. For example, if players wish to place a bet on one of the variety of football leagues available on the website, which includes the English Premier League, Spanish La Liga, UEFA Champions League and the FIFA World Cup, a Betwinner Registration allows them to bet on football in pre-match, live mode or during the game.
A spokesperson for Betwinner said: “In the online era of betting, BetWinner does not lag behind competitors and has a modern, user-friendly website, as well as apps for different systems. Moreover, the company provides not only betting services but also many other types of entertainment. It is a full-fledged gaming platform with bets on almost all sports, slots, online casino games with dealers, and much more.”
With a Betwinner Login on the platform app, which in 2023 saw 10 million downloads, players can access a range of high-quality, engaging features, such as:
- Huge variety of sports and competitions to bet on
- Welcome bonuses for new players and bonuses for regular customers
- Platform for casino game fans, which includes slot games from over 70 software providers and live casino options, such as blackjack, roulette and baccarat
- Availability of all popular deposit and withdrawal methods
- Quality 24/7 support
- Additional opportunities like access to various lotteries, such as Powerball, MegaMillions and over 33 other options
- Availability of live broadcasts of sporting events
- Fast and convenient Betwinner Casino website and mobile app.
BET9JA ENJOYS SMOOTH XPRESS TECH INTEGRATION
Xpress Tech and the giant, African-focused Sportsbook, Bet9ja, have recently signed a partnership deal to have access to all the aggregator’s portfolio of top providers.
Thanks to this agreement, Xpress Tech aggregation platform will help Bet9ja to have quicker access to games from providers inside its portfolio, reducing integration timings and expanding even further the offer they are providing to their clients worldwide.
“Each new integration requires resources. Thanks to the Xpress Tech remote API solution, we will save time as we have more than 95 already integrated top providers. The integration went smoothly, and we are very happy and excited about what more benefits this partnership can bring,” said Thomas Testi, Director at Logifuture, Bet9ja’s platform provider.
Xpress Tech’s sister holding company, Spinmatic, with over 90 casino games including Slots, Scratchcards and Crash games, is one of the integrated providers.
“Thanks to this partnership, Bet9ja is going to unleash all the power of our aggregation platform, not only getting access to our portfolio of providers but also getting a complete suite of promotions that can be easily deployed in every region they operate. Nevertheless, we will be able to supply dedicated content powered by Spinmatic, as the company is going to create custom games for them in the near future. This will bring Bet9ja’s players one of the most engaging casino experiences with a unique market-focused touch,” explained Simone Suppa, Xpress Tech Managing Director.
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