Africa
Football legend Michael Owens joins SunBet as a Brand Ambassador
In a stunning coup, former Liverpool, Manchester United, and England star Michael Owen is to spearhead Sun International’s online betting platform SunBet’s attack as brand ambassador.
Leading online betting platform SunBet, part of the Sun International group, has signed footballing superstar and world-renowned pundit Michael Owen as its brand ambassador.
Owen has signed an exclusive deal from June 2023 as part of the betting platform’s 13th birthday celebrations, heralding a new era for the business.
SunBet CEO Simon Gregory said: “We are absolutely delighted to have Michael on board as a brand ambassador to provide and share his deep insights of the game of football with SunBet customers.
“Anyone who loves the English Premier League and football in general will appreciate his deep knowledge of the game, coupled with his articulate and insightful commentary and analysis which have made him one of the most sought-after football media personalities in the world.
“As a former player at the highest level, he knows exactly what goes through the minds of players and managers at key points in a match and during the course of an arduous season and brings this to bear in his commentary and analysis.”
The 2001 Ballon d’Or winner will provide score predictions, expert tips and insights, weekly football betting odds, and signed memorabilia, among other duties. Owen, who is also an accomplished racehorse owner and trainer, will also be relied on to give periodic and fascinating insights into the horseracing industry.
“I have come to know South Africa very well over the years in my various roles as a football analyst and I know the deep and incredible passion there is for football in this country. From the PSL, to the Premier League and I cannot wait to share my knowledge and passion with SunBet fans. I am thrilled to be joining one of South Africa’s leading brands and one which shares my passion and enthusiasm for football, horse racing and other pursuits,” said Owen.
Owen burst onto the football scene with English giants Liverpool in 1997 as a 17-year-old, becoming the club’s youngest player as well as goal scorer. In a footballing career that took him from the Reds to bitter rivals Manchester United and Newcastle United, via Spanish heavyweights Real Madrid, Owen scored over 220 goals in nearly 500 appearances at the club level. His exploits at international level were equally impressive, as he netted 40 goals in 89 appearances for England.
From strength to strength
In 13 short years, SunBet has grown from a platform that began with the main sporting codes of football, rugby, cricket, golf, horseracing major events such as world cups and more.
The SunBet platform has further evolved into offering fixed odd bets on the outcome of slots and tables games such as roulette, blackjack and baccarat.
In 2022, SunBet paid out well over R1-billion as online entertainment continues to show impressive growth. “We are predicting another great year for SunBet as our customer numbers are up and we are predicting record revenues for the 2023 financial year.
“However, without a doubt, football remains our biggest ticket item and SunBet is able to provide soccer betting offerings with literally thousands of markets and competitive odds,” explained Gregory.
The installation of a pundit of the stature of Michael Owen is a sign of things to come as SunBet lines up another record-breaking year.
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
The post Hub88 partners with LiveGames to enhance content offering appeared first on European Gaming Industry News.
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
The post NE Group powers 888bets launch in Angola appeared first on European Gaming Industry News.
Africa
BMM Testlabs Continues Its Expansion in Africa with New Licenses in Botswana and Nigeria to Test Land-Based and Digital Products
BMM Testlabs (BMM; or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that it has been approved to provide compliance testing, inspections, and certification services for the African countries of Botswana and Nigeria.
The Botswana Gambling Authority and the National Lottery Regulatory Commission in Nigeria, the official gaming regulatory bodies in those states, granted BMM licenses for the land-based and digital gaming markets in the two African countries.
BMM, which opened its office in South Africa in October 2004, is now able to provide comprehensive compliance testing and inspection services for most regulated markets across Africa.
BMM`s Senior Vice President, Africa, Zeena Rossouw said, We are honored that the gaming authorities in Botswana and Nigeria have demonstrated their trust in BMM to license us for product testing and certification. As regulation gains momentum across the continent, the African gaming market offers even more promise for BMM. With a focus on safeguarding the African gaming industry and all its stakeholders, BMM looks forward to working with suppliers and operators to accelerate the deployment of new technologies and products.
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