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Bollywood stake in Indian Esports; actor Tiger Shroff invests in Revenant Esports

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The youngest action superstar, Tiger Shroff ensured Bollywood’s foray into the Indian Esports industry with his decision to invest an undisclosed amount in Revenant Esports, one of India’s fastest-growing esports teams. The decision was announced in a joint press release on Monday.

This strategic investment comes as a huge boost to Revenant Esports who now plans to utilize the latest funding to bolster their Esports rosters, content creators, and bootcamp infrastructure as well as invigorate their ambition of cementing Revenant Esports’ name as the finest Esports organization in India and expanding its footprint globally.

“We are delighted to welcome Tiger Shroff to the Revenant Esports family. Everyone is well aware of his fondness for gaming and connects with the millennial and Gen Z audience. In Revenant he has the perfect platform to be more actively involved with the Indian gaming community. The entertainment industry starting to set foot in the world of gaming is massively beneficial to the industry as it helps spread awareness about its potential and importance among the not-so-informed Indian population. Tiger’s massive fanbase and his zeal for gaming will accelerate our vision of creating an enriching and engaging ecosystem for our organization as well as for the Esports community as a whole,” said Rohit Jagasia, CEO and Founder of Revenant Esports.

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First-gen entrepreneur, Rohit initially started with a single-game roster in BGMI for Revenant Esports in 2021 which has now grown many folds with the organization presently having multiple content creators and multi-game rosters that not only compete in innumerable major Esports tournaments but also win laurels for the country.

Tiger Shroff shares a great passion for fitness, games, and MMA and is also an avid Esports enthusiast had made his passion for gaming known by engaging in various gaming activities in the past. The young superstar’s decision has initiated the coming together of the two most powerful genres in cinema and esports-a cocktail of which has all the ingredients to be the most successful brand alliances.

Speaking on what this association means to him, Tiger Shroff said, “Revenant Esports is one of the biggest names of the Esports landscape in India and I am delighted to be a part of it. They have achieved commendable success in such a short span and with the gaming and Esports revolution taking the country by storm I am confident that Rohit’s and my passion, knowledge, and vision will help us to achieve remarkable success and experience. Being an ardent gamer myself and having followed the industry closely, I also hope to use this association as a launchpad to more meaningful growth in the sector.”

Revenant Esports boasts of being home to some of the country’s best Esports talents as well as the leading content creators. The organization has proved its mettle on the regional and international stage by triumphing in multiple international tournaments such as the BGMI: Master Series(Star Sports) Valorant: Valorant Challengers League South Asia, Pokemon Unite: Asia Champions League 2023, Brawl Stars: ESL Masters Japan, Apex Legends: ALGS Split 2 playoffs, and CODM: World Championship 2021.

In recent times, they have brought on-board three of the most watched content creators in the Indian Gaming scene which are Emperor Plays, Bitty and Ayush is live and plans to add more valuable creators in the upcoming months.

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Last year, their Pokemon Unite roster became the very first Indian team to represent the country at the Pokemon Unite World Championships in London.

As per the recently launched FICCI-EY report “Windows of Opportunity”, the number of Esports players across all competitive level games in India increased from 600,000 in 2021 to 1 million in 2022, and it is expected to reach 2.5 million in 2023. The number of brands investing in Esports in India grew from 72 in 2021 to 80 in 2022, and it is estimated to reach 100 in 2023.

Revenant had recently onboarded high-profile brand associations with global brands like AMD, PUMA, CORSAIR and CYBEART. This investment from a key Bollywood icon further proves how the entertainment industry can leverage the Indian Esports industry with its limitless potential.

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First-ever Olympic Esports Games to take place in 2025; massive opportunity for Indian esports

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Following the IOC’s partnership with the NOC of Saudi Arabia to host the inaugural Olympic Esports Games, India’s growing esports sector has an opportunity to prove its mettle on the international stage and flourish

In a historic move, the International Olympic Committee (IOC) has announced that the inaugural Olympic Esports Games will take place in Saudi Arabia in 2025. This decision follows the recent proposal by the IOC’s Executive Board and will be presented at the IOC Session ahead of the Paris 2024 Olympic Games.

The IOC has entered a 12-year partnership with the National Olympic Committee (NOC) of Saudi Arabia to host the Olympic Esports Games. As per the official announcement, HRH Prince Abdulaziz bin Turki Al Faisal, Minister of Sport and President of the Saudi Arabian Olympic and Paralympic Committee remarked, “The world is invited to join us in 2025 and celebrate this moment together.”

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Indian esports, already on the rise, stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou, India’s esports scene is on track for further growth.

Expressing his enthusiasm for the groundbreaking development, Akshat Rathee, Co-founder and MD of NODWIN Gaming, said, “NODWIN Gaming is thrilled that esports has earned its place in the Olympics with its own standalone event, akin to the Summer, Winter, and Paralympics. This recognition allows countries to develop independent esports programs. Together with our partners in the GEF and the EWC, NODWIN Gaming is eager to build esports in our core growth markets, seizing this opportunity for hope and glory.”

The IOC launched its first esports pilot, the Olympic Virtual Series, in 2021 followed by the Olympic Esports Week in Singapore in June 2023. This event brought together over 130 players from around the world, competing in 10 mixed-gender categories, attracting over 500,000 unique participants and six million views, with 75% of the audience aged 13 to 34.

“The IOC’s embrace of the Olympic Esports Games honors the dedication and skill of millions of gamers worldwide. It goes beyond just competition; it elevates esports to a global platform, encouraging international collaboration and potentially ushering in a new generation of athletes. This initiative truly is a landmark moment for esports, bringing it the global recognition it has long earned. The inclusion of esports in the Olympic movement demonstrates its growing influence and cements its place in the future of sports,” commented Roby John, CEO and Co-founder at SuperGaming.

The introduction of the Olympic Esports Games is set to further enhance the credibility of esports in India, establishing it as a viable sport and career option.

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“This recognition will further legitimize esports as a career option, more parents will now support their children in pursuing careers in this field, elevating the professional landscape of competitive gaming. We are proud to support the growth of esports in India, giving our players the chance to shine on this prestigious international platform,” further.

With the official announcement of the Olympic Esports Games, work will now begin on selecting the host city and venue, determining the event’s timing, selecting titles, and establishing the qualification process for players. The IOC has emphasized collaboration with International Federations already engaged in e-sports and National Olympic Committees that include esports in their activities.

While the titles for the Olympic Esports Games have not been officially announced, the potential inclusion of games across diverse platforms is expected to stimulate growth in India’s gaming industry. This could lead to a rise in PC and console gaming, diversifying India’s predominantly mobile gaming market as players aim to represent their nation at the largest international multi-sport event.

“We are absolutely elated by the announcement of the Olympic Esports Games which is being hosted in the Kingdom of Saudi Arabia. This marks a monumental step for the industry and all its stakeholders. The Indian esports sector is on an upward trajectory and this will further empower it. Esports being integrated under the banner of the pinnacle of sports events in the world will bring further legitimacy to this form of sport and encourage a new generation of esports talent to rise from the country. We’re excited and look forward to extending our support to the esports community of India so they make a mark at the global event!” said Vishal Parekh, COO, CyberPowerPC India.

Additionally, the IOC will establish a dedicated structure for the Olympic Esports Games, distinct from the traditional Olympic Games model, to address the unique aspects of esports financing and organization.

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The post First-ever Olympic Esports Games to take place in 2025; massive opportunity for Indian esports appeared first on European Gaming Industry News.

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AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics

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In a bid to provide authentic data and unparalleled insights into the nation’s esports industry, AFK Gaming has announced the beta launch of ‘AFK Gaming Insights’, India’s first-ever premium analytics dashboard.

This first-of-its-kind powerful tool offers real-time data and analytics to help users, brands and other stakeholders make informed decisions and stay ahead in the esports landscape of the country.

AFK Gaming Insights features three core analytics modules:
Tournaments Analytics: Access detailed information on prize pools, sponsors, players, teams, and more. This module provides a comprehensive view of the financial and competitive aspects of esports tournaments, enabling users to strategize effectively.

User Analytics: Discover valuable insights into demographics, occupations, interests, income ranges, spending habits, and more. This data helps users understand the diverse backgrounds and behaviours of the Indian gaming community, facilitating targeted marketing and engagement efforts.
Social Analytics: Track key metrics such as Instagram followers, YouTube subscribers, and the country’s top live streamers.

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Expressing his enthusiasm on the beta launch of AFK Gaming Insights, Nishant Patel, Co-founder and CEO of AFK Gaming stated, “AFK Gaming Insights is a product built to address a critical market need. In the absence of reliable data to aid their decision making, key stakeholders in the Indian gaming, esports and youth culture industries have been struggling to make informed decisions. With this launch, we hope to empower tournament organizers, brand managers, team owners and industry observers with a single source of truth that they can turn to for industry knowledge and information that will drive the sector’s growth as a whole.”

According to a report by Niko Partners, India is the fastest-growing gaming market, with over 450 million gamers and more than USD 830 million revenue generated in 2023. This expansive market requires a platform that enables stakeholders and brands to access insights on the go and use these metrics for their engagement and campaigns.

To address this, AFK Gaming Insights, which will be available exclusively to annual subscribers, has been devised to cater to a diverse spectrum of users. For newcomers, the dashboard serves as an entry point, providing information that helps them understand trends, player performances and tournament dynamics.

Gamers can optimise their strategies and refine their performances while hardcore audiences will benefit from the deeper insights on their favourite gamers and teams’ social media engagements, viewerships and tournament statistics. For example, the tool reveals that Total Gaming is currently the most viewed Indian gaming YouTuber, with an average of 4.25 million views per video over the last month.

On the other hand, industry stakeholders can leverage detailed analytics into market trends, audience behaviours and sponsorship opportunities to make strategic decisions. For instance, the dashboard uncovers significant trends, such as the fact that more Indian gamers spend money on a daily basis rather than not spending at all.

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This pioneering platform promises to redefine the analysis of competitive gaming and change the way esports is perceived in the country.

The post AFK Gaming announces India’s first-ever premium insights dashboard for esports analytics appeared first on European Gaming Industry News.

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Gen.G Launches Official 2024 Summer Jersey with LIBILLY

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Global esports organisation Gen.G announced their newest apparel collaboration with LIBILLY, a Seoul streetwear culture-based brand led by rapper Changmo. The “2024 Gen.G x LIBILLY Collection” represents icons of youth and passion in cross-cultural scenes; the two brands are teaming up to promote K-culture worldwide, beyond Korea’s domestic stage.

“Every year, we are proud that we get to be a part of some of the biggest esports moments in the world. This year, we are excited to partner with Changmo and the team at LIBILLY to introduce a new kit during such a historic season,” Arnold Hur, CEO of Gen.G Esports, said.

The new collection with LIBILLY consists of six pieces, including the official jersey and jacket as well as short-sleeved t-shirts, sweatshirts and ball caps featuring both organisations’ logos. The official jersey, accented in Gen.G’s signature gold colour, is designed to be breathable and comfortable for both players and fans to wear. Gen.G’s iconic slogan “Change the Game” is printed on it to encourage fans to collect. LIBILLY is the latest in a series of successful lifestyle collaborations for Gen.G, with brands like The Hundreds, PUMA and Heron Preston in past years.

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The lifestyle apparel features a mashup of Gen.G adorable mascot “Genrang” wearing clothes with LIBILLY’s symbol “031” logo, among other cobranded apparel items. Images of the Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have captured the hearts and minds of fans since they first leaked.

“I’m excited to wear new uniforms this season through our collaboration with the hip and young brand LIBILLY. It was fun to try out and shoot content in a different look than we did before, so I hope the fans enjoy it as much as we enjoyed this process,” said Gen.G’s Jeong “Chovy” Ji-hoon.

“We are thrilled to be collaborating with Gen.G, a representative of the esports scene. We hope that this collection, which reinterprets the passionate brand image of Gen.G from our perspective and expresses it in a new dimension, will be a meaningful gift to Gen.G fans around the world. We also look forward to the various collaborative activities that Gen.G and LIBILLY will continue to launch,” said rapper Changmo, head of LIBILLY.

The post Gen.G Launches Official 2024 Summer Jersey with LIBILLY appeared first on European Gaming Industry News.

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