Betsson, the leading sports betting and online casino operator, has announced its strategic alliance with Racing Club de Avellaneda for the upcoming 2023/2024 season. Starting from May xxx, the Swedish brand’s logo will be featured on the upper back of the men’s and women’s First Division football teams’ shirts for all local and international matches.
At a press conference held on this occasion, Víctor Blanco, the President of Racing Club, along with Maximiliano Bellio, the Country Manager Argentina of Betsson Group, announced this partnership. They stated that the deal materialised because Betsson and Racing Club share similar values such as passion for football and fair play.
“Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion. Racing Club ensures extensive reach and visibility for some of most influential brands in Latin America. Furthermore, being the first football club in Argentina to secure a sponsorship from Betsson holds strategic importance for us,” said Víctor Blanco, president of Racing Club. The debut of the new jerseys with the Betsson logo will be at Racing’s match against Vélez, this Friday (19), for the Argentinian League.
Betsson Group’s CEO, Jesper Svensson, described the partnership as an exciting opportunity to further position the Group’s flagship brand in Argentina as one of the main players in the market. “We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.” concluded Mr. Svensson.
Betsson’s strategic alliance with Racing Club de Avellaneda is expected to further enhance its brand presence and customer base in the Latam region, which has already seen a steady increase in revenue of 23% year on year, as reported in its most recent quarterly report.
“Racing Club plays a significant role in the local league and in international cups, delivering a solid brand exposure for Betsson, locally, across the LATAM region and even more. We are excited about the opportunities it will bring, and we are thrilled to providing Racing fans with an unforgettable experience” said, Ronni Hartvig, Chief Commercial Director Officer for Betsson Group.
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado
Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 24 to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
BMM Testlabs Becomes First Testing and Certification Lab to Receive Approval for Peru’s Newly Regulated iGaming and Sports Betting Market
BMM Testlabs (BMM), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced a major milestone in becoming the first testing and certification laboratory to be approved for Peru’s new online gaming and sports betting program.
BMM was officially approved today by Peru’s Ministry of Foreign Trade and Tourism (MINCETUR), following MINCETUR’s October of 2023 approval of the country’s sports betting and iGaming regulations, making Peru the third country in South America to regulate these programs following Colombia and Argentina. The regulations came into effect from February 9, 2024, and operators have until March of 2024 to apply.
“This is a landmark moment for BMM Testlabs, as we are now the first lab approved to test and certify online games and sports betting programs in Peru,” the Digital Gaming, Security and Inspections President for BMM, Marzia Turrini (pictured), said. “We are very grateful to MINCETUR for its confidence in BMM and we’re eager to help launch Peru’s new digital gaming programs and ensure fair and secure entertainment for this newly regulated market.”
In addition to the land-based testing and certification services that BMM provides to Peru casino operators, the company has been greenlighted to offer its full spectrum of iGaming and sports betting services.
For iGaming jurisdictions worldwide, BMM has been providing game evaluations, game payout analysis and reporting, return-to-player (RTP) evaluations, game maths evaluations, RNG testing, RGS and platform testing, security audits, penetration testing and much more since 2002.
BMM’s sports betting services include full jurisdictional testing and certification, geolocation testing, back-end testing on transactions and payments and cybersecurity testing and audits to ensure the protection of infrastructure and player data.
With an office in Lima, Peru, since 2007, BMM is well-equipped to serve the land-based and digital needs of the third largest country in South America. This milestone for BMM underscores the company’s commitment to delivering exceptional product compliance and certification services to clients worldwide.
Wazdan debuts in the province of Buenos Aires with exclusive Betsson agreement
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has taken its content live in Gobierno de la Provincia de Buenos Aires for the first time through an exclusive content distribution agreement with leading operator Betsson Argentina.
The launch means that players in the province of Buenos Aires can now enjoy Wazdan’s renowned portfolio of slots on Betsson’s market-leading operator platform.
As part of the agreement, 20 of the provider’s top-performing games are now live including Book of Faith, Black Horse: Cash Out and Mighty Symbols: Diamonds.
With its sights firmly set on Latin American expansion, Wazdan’s entry into Argentina signifies its ambitions to boost its presence across regulated markets in the region.
Wazdan is set to make a significant presence at the upcoming SBC Summit Rio 2024. Those attending the summit are encouraged to explore the offerings at booth A170, where Wazdan will be showcasing its innovative approach to online gaining.
Joss Webster, Head of Strategic Partnerships at Wazdan, said: “Our new partnership with Betsson Argentina marks a hugely significant step in our Latin American roadmap as we continue to make strides in our commercial growth strategy.
“The collaboration opens Wazdan’s games to a host of new players and we’re confident they will enjoy the customisable experiences we have to offer.”
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