PLAYSTUDIOS, Inc., the creator of the playAWARDS loyalty platform and an award-winning developer and publisher of free-to-play mobile games that offer real-world rewards to players, announced its licensing deal with global gaming leader IGT, a wholly-owned subsidiary of International Game Technology PLC. For the first time, PLAYSTUDIOS can use popular IGT content within its chance-based casual games. The first three content titles scheduled for release are: “Wolf Run” and “Wheel of Fortune® Cash Link Australian Outback.” The new games based on the above content will be available in PLAYSTUDIOS’ myVEGAS Slots later this year.
“To have the opportunity to work with IGT and bring their proven content and game models to our casual, free-to-play audience is a win-win,” said Katie Bolich, Co-Founder and Head of Product at PLAYSTUDIOS. “Our players get to experience some of the most popular casino titles on the market, and IGT gets to reach a broader audience as we extend their content beyond the casino floor.”
While the initial games will appear exclusively in myVEGAS Slots, PLAYSTUDIOS will quickly follow with additional IGT content for MGM Slots Live and POP! Slots.
“IGT is excited to share our incredible content such as Wolf Run Eclipse and player-favorite Wheel of Fortune slot games in a casual game format with PLAYSTUDIOS’ rapidly growing audience of highly engaged causal gamers,” said Jennifer Fales, IGT VP Global Licensing and Social Casino Gaming. “By putting IGT’s popular content into the hands of PLAYSTUDIOS’ millions of players, we are extending the reach of many of the most celebrated themes of all time and enabling players worldwide to enjoy IGT content in a compelling, free-to-play format.”
All PLAYSTUDIOS games share a unique “rewarded play” value proposition, powered by the company’s groundbreaking playAWARDS platform and its one-of-a-kind myVIP Loyalty program. Every time players engage with the company’s top-ranked apps, they earn an in-game currency that can be exchanged for real-world rewards offered by a curated collection of notable partners including MGM Resorts International, Norwegian Cruise Line, Hilton, Wolfgang Puck, Bowlero, and more. The playAWARDS platform currently reaches more than 6 million monthly unique active users and has already given away over $500 million in loyalty perks to highly engaged casual gamers.