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SBC Summit North America set to bring fresh perspectives with focus on iGaming

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The upcoming SBC Summit North America, powered by the improved version of the dedicated event app, SBC Connect Plus, is set to host a record-breaking 3,500 senior industry experts and some of the most recognizable brands in the region, as they share their knowledge on the flourishing iGaming and sport betting industry in North America.

The 3-day event will begin with a limited-capacity pre-day conference on May 9, which will feature the Player Protection Symposium, Compliance, and Leadership tracks. The core exhibition and conference will then take place on May 10-11 at the Meadowlands Exposition Center in New Jersey and present attendees with a vibrant exhibition hall, an expert-led conference agenda and an abundance of networking opportunities.

Attendees at the SBC Summit North America will get access to 60 exhibiting operators, affiliates and suppliers, as some of the leading names in the industry including Bet365 PartnersBetegyCatena MediaContinent8IGT PlayDigitalKey AffiliatesKinectifySportradar and White Hat Gaming, will be showcasing their services, offerings and technology on the expo floor.

The extensive conference agenda, which this year will display a stronger focus on iGaming, will tackle a variety of topics such as technological innovation, state-by-state regulations and marketing strategies. The core conference agenda’s far-reaching scope will take place over 5 stages and 10 dedicated tracks, including iGaming Americas, Sports Betting Product, Marketing/Affiliates and Emerging tech that will host the First Pitch start-up competition.

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The event will include exclusive keynotes on innovative thinking and leadership from the likes of Frank Abagnale (cybersecurity expert, fraud prevention specialist and the inspiration behind Steven Spielberg’s “Catch Me If You Can”), Matt King (CEO, Fanatics Betting and Gaming), Jan Jones Blackhurst (Board Member, Caesars Entertainment Corporation), Barry Gibson (Chairman, Entertain) and Bill Miller (President & CEO, American Gaming Association).

Alongside Keynotes, there will be over 300 speakers representing influential operators, data-driven affiliates, regulators, as well as leading media outlets, sports teams and leagues, such as Rhea Loney (Chief Compliance Officer, BetMGM), E. Sequoyah Simermeyer (Chairman, National Indian Gaming Commission), Jennifer Matthews (Vice President – Brand Marketing, FanDuel) and Stephen Krombolz (SVP of Business Development, Tipico), to name a few.

Rasmus Soark, CEO and Founder of SBC, said: “SBC Summit North America has always focused on the future and how the industry can be innovative, despite restrictive regulations. As we’re getting closer to the fifth anniversary of the Supreme Court overturning PASPA, it’s exciting to see that sports betting has been legalized in most US states and start early conversations about iGaming launch and entry strategies.

“Our speakers, exhibitors and sponsors have all proven in one way or another that you can drive growth with innovative approaches, cutting-edge products, and unwavering dedication to improvement, so there’s plenty for our attendees to uncover.”

Throughout the summit, attendees will have ample opportunities to network with key industry decision-makers, whether during the day on the exhibition floor or at the evening networking events held in the heart of New York City. The daytime schedule includes the Global Gaming Women BreakfastAfrican Americans in Gaming and Tribal Gaming Breakfast meetups, among other networking opportunities

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In the evenings, attendees can connect with new and existing leads in a more informal setting at the pre-registration networking drinks at Magic Hour Rooftop Bar & Lounge at Moxy Times Square (May 9), the official party at Slate NYC, which will also host the Sports Betting Hall of Fame ceremony (May 10) and the closing party at Versa NYC (May 11).

Attendees can also purchase tickets to the lavish SBC Summit North America Awards ceremony, hosted by Meredith Marakovits, the New York Yankees’ clubhouse reporter for the YES Network. The ceremony, taking place on May 11 is an excellent opportunity to celebrate the best operators, suppliers and affiliates in the industry at the New York Hilton Midtown.

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Ben Clemes

High Roller Submits Gaming License Application in Ontario

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High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.

“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.

Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.

“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.

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The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Canada

IAGR announces program for IAGR2025 conference in Toronto

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The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.

With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.

The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.

IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.

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‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.

‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’

Confirmed speakers and panellists include:

  • Andrew Rhodes, CEO, Gambling Commission, Great Britain
  • Anders Dorph, Director, Danish Gambling Authority, Denmark
  • Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
  • Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
  • Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
  • Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
  • Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
  • Rasmus Kjaergaard, CEO, Mindway AI, Denmark
  • Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
  • Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
  • Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
  • Steven Blackburn, Partner, Ashurst Risk Advisory, Australia

The event will be held at The Westin Harbour Castle on Toronto’s waterfront.

The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.

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Alberta Gaming

Edmonton Elks, Play Alberta Connect on New Partnership

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Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.

The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.

“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.

The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.

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“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.

The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.

The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.

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