Tote Lucky Pick Placepot Punters enjoy 59% ROI 2023

Unlike the Lottery’s Lucky Dip the Tote’s oncourse Lucky Dip option uses AI to pick the Placepot – not a random number generator and this has proved rewarding for those not wanting to wade through the form book.

The Tote’s oncourse betting, operated by britbet, has seen a resurgence in recent times because of innovations like the Lucky Pick. On course Marketing Manager, Adam Smith explains: “As algorithms are increasingly used in everyday life, not mention evermore reliably, it seemed a good idea to bring this technology into horseracing. For the Lucky Picks to show such punter-friendly returns is testament to the algorithms we are using.”

• The smart formula does the hard work for the bettor
• 22 Lucky Pick payouts of over £2,000 in 2023
• Racecourse Lucky Pick customers have a positive ROI of 8% in 2023
• Racecourse Lucky Pick Placepot customers have a positive ROI of 59% in 2023

NB: This Saturday (May 6th) at Newmarket is the first UK World Pool day of 2023…early figures from ‘away fixtures’ suggest that last year’s massive growth will be superseded further again this year.