Canada
WagerWire Launches Media Network
WagerWire, a first-of-its-kind marketplace for active sports bets, announced that it has formally launched it’s media division in tandem with a new Community Page on its website, which will be home to unique insights, viewpoints and written commentaries created by members of its rapidly growing community. The site will also host proprietary tools like its “Bet Value Calculator,” which instantly calculates the fair market value of any bet.
The mantra of WagerWire’s Community is to create content “for fans, by fans.” Through a platform built on mutual support between creators, @WagerWire attracted a talented and rapidly expanding base of micro-influencers bringing tens of millions of impressions per month to the brand’s platform. The company’s newly launched Community Page hosts video, audio and written content covering game previews and recaps, hot storylines in sports, wild betting action, and fan pontifications.
WagerWire’s live Twitter Spaces shows have a fresh spontaneous quality, with Hall of Fame athletes regularly making surprise pop-ins, such as recent guests Lavar Arrington, Cardale Jones, Ed Latimore, and more. During these audio shows, community members interview athletes and other notable personalities in the sports industry about their careers, and discuss insights and stats, while swapping sports takes and betting picks. WagerWire’s current slate includes “Executive Football Talk” hosted by former NY Jets General Manager Mike Tannenbaum and legendary sports executive David Meltzer, multiple NBA, NHL and MLB shows, as well as the “Mental Health Zone” and “Queen’s Round Table.”
The company is also rolling out their Bet Value Calculator tool engineered with their proprietary technology to show users the real market value of their bet, and allowing them to compare these values to the cash out offer from their sportsbook. WagerWire logs this data to chart the pulse of the landscape. They have found users regularly reporting cash out offers in the 50% range of market value, which they feel further demonstrates the need for a free and open marketplace. WagerWire is also leveraging its in-house data team to supercharge content generation by finding narratives within the numbers, turning each bet into a story.
The WagerWire community has quickly grown to over 20,000 active participants and become one of the most engaged communities on social media. So far in 2023 their Twitter has garnered 8.5M impressions and 2,100 daily profile visits. Their TikTok videos have captured 500k views and 75k likes in the first two weeks of March alone.
“The new movement in social media is all about community,” said WagerWire’s content manager Nick Davis, known as @spoonofzeke on Twitter. “Recent years have isolated sports fans and bettors and sent them to the internet in search of something. What we have found is that users are looking for mutual engagement. We have put a significant amount of time into the community letting them know that we see them, we want to know more about them and we want to elevate their content.”
The network is headed up by WagerWire’s Co-Founder and Chief Experience Officer (CXO) Travis Geiger. Prior to co-founding WagerWire, Geiger graduated from the UCLA film school and spent more than a decade in Hollywood TV and film production.
“The current sports betting media landscape is uninspiring for sports fans and bettors. The status quo is basically a stale sea of so-called experts telling people what to do. WagerWire is disrupting this monotony by injecting some democracy,” Geiger said. “People want to be invited to be a part of something. They want to engage and to be engaged with. They crave an interactive and honest way to connect with the brands with whom they choose to spend their time and money.”
Geiger sees a unique opportunity for the company to educate and empower the millions of people who will begin their gambling journey over the next few years as the tidal wave of legalization continues.
“When it comes to educating bettors, sportsbooks have an inherent conflict of interest in the eyes of the public — because they’ve built their empires on losses,” Geiger said. “WagerWire is different. We are proud to have been embraced by sports fans and bettors of all experience levels. We are excited to platform the explosive creativity of our grassroots community across all mediums including our app and newly launched site.”
WagerWire first came onto the scene when announcing its seed round in July 2022 from the likes of Miami Marlins co-owner Roger Ehrenberg (IA Sports Ventures and Eberg Capital), Betr & Simplebet founder Joey Levy, and NBA All-Star Richard Jefferson, among others.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
The International Association of Gaming Regulators (IAGR) has released the program for its upcoming annual conference, to be held in Toronto from 20-23 October.
With the theme ‘Resilient regulation: Exploring what works, why and what’s next’, the event brings together global regulators and thought leaders to examine how regulatory frameworks can evolve to meet today’s challenges.
The four-day program explores timely issues, including the rise of AI and behavioural analytics, the impact of converging technologies, cross-border collaboration and the continued push to strengthen responsible gambling policies.
IAGR President Ben Haden said the program offers a strong preview of the content and conversations delegates can expect in Toronto.
‘This year’s program showcases the breadth and complexity of the challenges facing gambling regulators worldwide, from protecting player wellbeing to tackling illegal markets and understanding new technologies,’ Haden said.
‘I encourage regulators, researchers and policy professionals from around the world to join us in Toronto. The conference is a space to learn, share experience, challenge assumptions and shape the future of effective, collaborative regulation.’
Confirmed speakers and panellists include:
- Andrew Rhodes, CEO, Gambling Commission, Great Britain
- Anders Dorph, Director, Danish Gambling Authority, Denmark
- Dr Karin Schnarr, CEO and Registrar, Alcohol and Gaming Commission of Ontario, Canada
- Mark Vander Linden, Director of Research and Responsible Gaming and Carrie Torrisi, Chief of Sports Wagering Division, Massachusetts Gaming Commission, United States
- Bashir Are, CEO, Lagos State Lotteries and Gaming Authority, Nigeria
- Teo Chun Ching, Chief Executive, Gambling Regulatory Authority, Singapore
- Ladipo Abiose Akolade, Founder, GamblePause Initiative Africa, Nigeria
- Rasmus Kjaergaard, CEO, Mindway AI, Denmark
- Tracy Parker, Senior Vice President, Accreditation, Advisory and Insights, Responsible Gambling Council, Canada
- Pedro Romero, Chief of Safer Gambling Partnerships, BetBlocker, Gibraltar
- Sonia Wasowska, Head of Supervision, General Commercial Gaming Regulatory Authority, United Arab Emirates
- Steven Blackburn, Partner, Ashurst Risk Advisory, Australia
The event will be held at The Westin Harbour Castle on Toronto’s waterfront.
The post IAGR announces program for IAGR2025 conference in Toronto appeared first on Gaming and Gambling Industry in the Americas.
Home field advantage has a new name, as the Edmonton Elks announced that Play Alberta Field at Commonwealth Stadium is now the home of the Elks.
The field naming rights are part of a broader multi-year agreement between Play Alberta and the EE, making Play Alberta the official sports betting partner of the Club.
“We couldn’t be more excited to expand our partnership with Play Alberta. This partnership is about more than just putting a name on the field – it’s about building something meaningful for our fans and our community. Play Alberta is an Alberta-based organization that shares our values and our commitment to giving back. Together, we’re creating new ways for fans to connect with our team and experience the game day atmosphere in a whole new way,” said Elks President and CEO Chris Morris.
The expanded relationship between the Elks and Play Alberta will allow the game day experience to continue to grow. Fans can look forward to unique activations and promotions around the stadium, including the chance to win game tickets and memorabilia.
“Since Play Alberta’s launch five years ago, our team has made it a priority to connect with the communities where our players live and work. We are very excited to join the Edmonton Elks on the field on game days during upcoming CFL seasons. Play Alberta Field at Commonwealth Stadium allows us to partner with the Elks and showcase two brands built for Albertans in a historic Edmonton location,” said Alberta Gaming, Liquor and Cannabis Chief Executive Officer Kandice Machado.
The Elks open their 76th season on Saturday, June 7 in Vancouver when they take on the B.C. Lions. Edmonton’s home opener at Play Alberta Field at Commonwealth Stadium is slated for Thursday, June 19 against the Montreal Alouettes.
The post Edmonton Elks, Play Alberta Connect on New Partnership appeared first on Gaming and Gambling Industry in the Americas.
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