FireKeepers Casino Hotel and Quick Custom Intelligence (QCI) have jointly announced that the casino in Battle Creek, Michigan, has chosen the QCI Platform. The QCI Platform is currently being deployed throughout the property with its marketing, player development and casino operations teams set to begin training soon.
“After an extensive evaluation process, we selected QCI because it is able to meet all of our needs, from reporting to analytics to marketing automation,” the Vice-President of IT for FireKeepers Casino Hotel, BJ Bouschor, said. “We were also impressed with its platform’s ease-of-use, scalability and its ability to bring in so many disparate data sources into our data warehouse. We are excited to begin using the QCI enterprise platform.”
“We are pleased to partner with FireKeepers Casino Hotel for deployment of the QCI enterprise platform,” the Chief Technical Officer for QCI, Andrew Cardno, said. “The QCI platform will allow FireKeepers Casino Hotel to consolidate all of its unique data sources including gaming and non-gaming into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue.”
QCI Appoints Fred Buro as Strategic Advisor
Quick Custom Intelligence (QCI) has appointed Fred Buro, CEO of Pala Casino Spa Golf & Resort, as a Strategic Advisor.
In a move that promises to reshape the landscape of the guest experience in gaming and hospitality, Fred Buro, a gaming industry thought leader has been appointed as an Advisor to Quick Custom Intelligence (QCI).
“The collaboration between Fred and I promises to lower the cost of customer acquisition and retention by re-engineering guest experience strategies through the introduction of QCI Player, a guest facing simple-to-use technology,” said Andrew Cardno, CTO and Co-Founder of QCI.
“QCI Player is driven by an artificial general intelligence engine – a platform developed by QCI to be used by resort guests. Buro’s role as an Advisor to QCI will involve shaping the vision and functionality of the QCI Player product. It seamlessly integrates casino hosting, marketing, and resort operations by providing guests with real-time stratified self-comping capabilities. It also includes access to special events, promotions, entertainment, as well as direct access to the entire non-gaming amenity set of the resort – all through the guest’s mobile device,” Cardno added.
Buro is a prominent figure in the casino gaming industry who is renowned for his transformative management style and marketing expertise.
“I am thrilled to embark upon this journey with Andrew and QCI as an Advisor. QCI Player is a groundbreaking technology that will undoubtedly transform the brick-and-mortar guest experience. This integration of player rewards and advanced AI technology is a game-changer. Witnessing the warm reception to QCI Player by our guests at Pala Casino during its beta test has been extraordinarily promising to say the least. I am excited to help guide its evolution into the future,” Buro said.
“Fred Buro’s extensive industry experience and visionary leadership make him a valuable addition to our team. QCI Player represents a significant leap forward in casino technology, and with Fred’s guidance, we aim to take it to even greater heights. This collaboration marks a milestone in the gaming industry’s future,” Andrew Cardno said.
Buffalo Run Casino and QCI Extend Partnership to Further Enhance Guest Experience and Drive Profitability
Quick Custom Intelligence (QCI), a leading enterprise solutions provider, announced an extension of their partnership with Buffalo Run Casino & Resort. Building on the success of the QCI Enterprise Platform, Buffalo Run will now incorporate the QCI Power Pack and its embedded AI to elevate guest satisfaction and bolster profitability.
Mary Jewett, General Manager of Buffalo Run Casino & Resort, said: “QCI has been an invaluable tool for our Marketing and Player Development initiatives. It has empowered our team at various levels to take pointed action and truly use all of our resources, including our own time, to the best of our ability. We have been able to make large strides toward goals that previously seemed unrealistic for a team the size of ours, and with the impending Power Pack rollout, this will only get better.”
This partnership reinforces QCI’s commitment to providing cutting-edge tools and solutions for businesses in the casino and entertainment industry.
Andrew Cardno, CTO of QCI, said: “We are deeply honored to continue our relationship with Buffalo Run Casino & Resort. Their forward-thinking approach and dedication to delivering exceptional guest experiences align perfectly with our mission at QCI. Together, we aim to set new benchmarks in the industry.”
Pala Casino Spa & Golf Resort Enters into Partnership with QCI
Quick Custom Intelligence (QCI) and Pala Casino Spa & Golf Resort have announced a partnership, unveiling a new product for the casino industry.
The new product, Pala PURL, will allow players to have instant access to their player accounts via their mobile devices; which will give them the ability to instantly redeem player points for free play, concert tickets, hotel rooms, food comps, among other things.
Fred Buro, CEO & CMO of Pala Casino, said: “The collaboration with QCI represents Pala Casino’s commitment to evolution, innovation, and its unwavering pursuit of the ultimate guest experience. The Pala PURL is not just a cool tool; it’s a game-changer. Our players can now reward themselves instantly and seamlessly, which eliminates a variety of hurdles players sometimes needed to overcome to get player-comps and rewards. It has been my passion for years to design, build, and deploy a tool like this. So, it was fortuitous that I met Andrew Cardno, CTO of QCI and his development team, and presented the concept of the PURL to them. This project could never have happened without them. We are currently beta testing, and the product is now live!”
Andrew Cardno, CTO of QCI, said: “The collaboration between QCI and Fred Buro and Pala Casino signifies the future of the casino industry. Pala PURL leverages state-of-the-art technology to offer players a fluid, user-friendly experience. At QCI, we pride ourselves on creating tailored solutions, and with Pala Casino, we’ve accomplished something truly exceptional. We are proud to take this first step in the journey and we appreciate the opportunity to build on the vision of Fred Buro and team at Pala. We are excited about where this integrated digital experience will take us in the future.”
The introduction of Pala PURL stands as a testament to the forward-thinking vision of both QCI and Pala Casino. This industry-first solution streamlines the player experience, allowing for a more efficient way for players to enjoy their rewards. The two companies believe that with the Pala PURL, players will find more reasons to stay engaged and loyal to Pala Casino.
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